Maxine Righi
Cleveland, Akron,OH
Summary
Energetic Sales Representative offering demonstrated success in identifying prospects and converting leads into customers. Superior communication skills, understanding of client needs, and sales closing rates. Recognized for creativity and resourcefulness in meeting and exceeding sales, revenue, and profit goals.
Overview
11
11
years of professional experience
Work History
LOCAL SALES REPRESENTATIVE
Coca-Cola Consolidated
05.2021 - Current
- Managing territory of over $2.3 Million dollars
- Grew Territory By 5.40% 2021/2019
- Secured 3 school districts forecasting 15,000 cases per year combined
- Generated sponsorships with related and partnering entities to enhance marketing objectives
- Boosted brand awareness, implemented promotional campaigns, and employed sales tactics as part of territory development
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns
- Meeting with customers and prospects to discuss business needs and recommend optimal solutions
- Attended advanced training sessions and conferences to increase product knowledge and productivity
- Implemented marketing strategies and techniques, increasing revenue and customer satisfaction
- Prepared various written communications, reports, and documents
- Collaborated with team members to achieve target results
- Maintained energy and enthusiasm in fast-paced environment
MARKET DEVELOPMENT MANAGER
ABARTA COCA, COLA BEVERAGES
02.2018 - 05.2021
- Managed Cleveland Clinic Main Campus account of over 55,000 cases
- 1 in FSOP in West Division in 2020, and 2019, and 2nd for all Abarta FSOP
- Captured new customers by optimizing business strategies and launching products to diversify offerings
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits
- Leveraged industry trends and competitive analysis to improve customer relationship building
- Achieved profitability goals by developing and implementing commercial activities
On Premise Account Manager
Cleveland Coca-Cola Bottling
Cleveland , OH
06.2012 - 02.2018
- Managed Cleveland Clinic Main Campus account of over 55,000 cases
- Was able to resign prestigious account Menorah Park and local college John Carroll University combined 20,000 cases
- Led FSOP Cleveland team for new accounts in 2020-61, 2019-64, 2018, 57
- Responsible for growing assigned territory, introducing new products, and cultivating relationships with customers
Education
Bachelor of Science - Sales &Marketing, Business Management
Davenport University
Merrillville, IN08.2001
Skills
- Qualified Lead Generation
- Post-Sales Support
- Business Development
- Product and Service Knowledge
- Customer focus
Timeline
LOCAL SALES REPRESENTATIVE
Coca-Cola Consolidated
05.2021 - Current
MARKET DEVELOPMENT MANAGER
ABARTA COCA, COLA BEVERAGES
02.2018 - 05.2021
On Premise Account Manager
Cleveland Coca-Cola Bottling
06.2012 - 02.2018
Bachelor of Science - Sales &Marketing, Business Management
Davenport University
Similar Profiles
Drake KellyDrake Kelly
SMALL STORE MERCHANDISER at Coca Cola ConsolidatedSMALL STORE MERCHANDISER at Coca Cola Consolidated
SAMANTHA EWENSAMANTHA EWEN
Account Developer at Coca-Cola ConsolidatedAccount Developer at Coca-Cola Consolidated
Shaquava BushShaquava Bush
Manager Trainee at Coca Cola ConsolidatedManager Trainee at Coca Cola Consolidated
Justin GibbsJustin Gibbs
Delivery Merchandiser at Coca Cola ConsolidatedDelivery Merchandiser at Coca Cola Consolidated
Jakyha BurdetteJakyha Burdette
Shipping and packing manager at Rich IndustryShipping and packing manager at Rich Industry