MAYA BAHAJ
Houston
Summary
Social media manager with experience leading content and strategy across hospitality and food and beverage brands. I’ve managed up to 10 accounts at once, balancing distinct voices while maintaining a clear sense of brand identity. My work sits at the intersection of creative direction and execution, from shaping concepts to producing and delivering content that feels intentional and relevant. I approach social as both a creative and analytical practice, using performance insights to refine strategy and build meaningful audience engagement.
Overview
4
4
years of professional experience
Work History
Social Media Manager
KREATIVE MEDIA
Houston, TX
11.2025 - Current
- Managed a portfolio of 10 client accounts simultaneously, including 3 hotels and 7 restaurants and cafés, maintaining cohesive brand voice and visual identity across all platforms
- Led creative direction and execution for content production, including concept development, shot lists, styling, and on-site coordination for photo and video shoots
- Developed and implemented tailored social media strategies to increase engagement, brand awareness, and customer retention
- Created and managed content calendars, ensuring timely delivery of high-quality, on-brand assets
- Collaborated closely with clients, photographers, and internal teams to bring campaigns to life from ideation through final delivery
- Analyzed performance metrics and optimized campaigns to drive growth across Instagram, Facebook, and TikTok
Social Media Manager
Instagram & TikTok
Houston, Tx
01.2024 - Current
- Managed content production and publishing across major platforms, supporting launches and events.
- Designed and executed social media strategies for brands in lifestyle, beauty, and local business niches — increasing average engagement by 10% within 6 months.
- Shot, edited, and produced high-performing Reels and TikToks aligned with emerging trends, consistently achieving above-average reach and share rates.
- Identified and negotiated partnerships with micro-influencers and local creators to expand organic reach.
- Analyzed KPIs (impressions, engagement, saves, clicks) and pivoted content accordingly to maximize ROI.
Marketing Consultant & Content Creator
Freelance
Houston, Tx
01.2022 - Current
- Developed integrated marketing strategies for brands in lifestyle, wellness, and small business sectors.
- Created audience-first content calendars and assets that increased digital engagement by 30%+.
- Produced campaign content (reels, stories, graphics) tailored to brand identity and audience behavior.
- Advised clients on growing brand presence through digital storytelling and influencer partnerships.
- Monitor brand consistency across marketing channels and materials.
- Coordinated visual assets with graphic designers and photographers to maintain cohesive branding.
Education
Bachelor of Marketing -
University of Texas at San Antonio
Skills
- Project Management
- Digital Marketing Campaigns
- Analytics & KPI Tracking (Meta Insights, Google, sprout social)
- Microsoft Excel, Word, PowerPoint Microsoft 360
- Paid Ads (Facebook, Google, LinkedIn, Instagram)
- CRM & Email Marketing (HubSpot)
- Social Media Management
- Creative Tools: Canva, CapCut, Adobe Express
LANGUAGES
English
Arabic
Timeline
Social Media Manager
KREATIVE MEDIA
11.2025 - Current
Social Media Manager
Instagram & TikTok
01.2024 - Current
Marketing Consultant & Content Creator
Freelance
01.2022 - Current
Bachelor of Marketing -
University of Texas at San Antonio