Hosted TikTok livestreams focused on product promotion and audience engagement, maintaining active real-time interaction with viewers to increase retention and sales conversion
Assisted with livestream operations and backend control, including monitoring comments, managing product links, coordinating stream flow, and supporting troubleshooting during live sessions
Edited and produced promotional short-form videos using Premiere and Canva to increase livestream traffic and social media engagement
Collaborated with team members on livestream planning, marketing strategies, and audience growth initiatives across TikTok and other social media platforms
Promotional Brand Ambassador
79thstreetnails
09.2023 - 10.2023
Marketed and promoted a student-run fashion business (press-on nails) and established advertising partnership through social media (Instagram, RED) to encourage the concept of press-on nails
Interviewed students and customers to increase customer retention achieving growth on campus and revenue
Marketing and Promotions Coordinator/Translator and Interpreter
Kowoll Technology
08.2023 - 10.2023
Spearheaded cross-functional collaboration with marketing team to develop and execute impactful campaigns and exposition strategies, resulting in a major increase of brand visibility and exposure in conventions and web
Developed innovative advertising tactics and implemented data-driven solutions, assisting to establish leads
Represented the company at Equip Exposition 2023 in Kentucky, showcasing company and products to potential clients to secure on-site sales and customer retention to penetrate global market
Facilitated as bilingual liaison between Chinese team and local clients to ensure seamless communication
Drafted promotional materials for both product lines and exposition events to drive local trade and engagement
Public Relations Intern
Easy Transfer
04.2020 - 07.2021
Gathered and calculated data through one on one conversations with customers to ensure brand loyalty
Analyzed and provided solutions for customer inquiries to guarantee the after sale services’ quality
Crafted promotion projects through extensive use of Premiere and Word, contributing to surge of web exposure
Executed two high - impact offline promotional events, increasing brand recognition and client engagement
English Teacher
Lily English School
06.2019 - 08.2019
Recorded online teaching materials in video and audio; distributed to four school locations in Beijing
Taught students aged from 6 to 15 English (oral, writing and listening); provided updated parental feedbacks
Communicated with supervisors and colleagues to ideate and implement innovative teaching strategies
Education
Masters of Arts - Teaching English to Speakers of Other Languages
University of Southern California
Los Angeles, CA
12-2025
Bachelor of Arts - Communication
University of California San Diego
San Diego, CA
06-2024
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Virginia Episcopal School
Lynchburg, VA
05-2020
Skills
Mandarin (Native), English (Native), Spanish (intermediate proficiency), Microsoft Suite, Premiere, Canva, PS, Communicating with customers, Promotions and Advertising, Simultaneous interpretation, Branding, Editing and making promotion materials, Marketing, Customer Relations, Business Growth, Social Media Management, Brand Awareness, Marketing Plans
EXTRACURRICULAR
University of California San Diego | San Diego, CA November, 2023 Academic Researcher – How to Mitigate Risks Created By The Current Internet Industry? Identified existing health and mental risks of working in the internet industry and presented practical solutions Presented the study by embedding science and personal experience to draw connection and raise awareness University of California San Diego | San Diego, CA February, 2023 Academic Researcher – the Success of The Dove Campaign: Real Beauty Conducted consumer, retail, and e-commerce industry research, specifically Dove; analyzed current competitive market by examining the effects and counter effects of 78 marketing cases from S&P 500 companies Pitched Dove’s success story by showcasing corporate history, consumer behaviorism and advertising strategies University of California San Diego | San Diego, CA November, 2023 Academic Researcher – How to Mitigate Risks Created By The Current Internet Industry? Identified existing health and mental risks of working in the internet industry and presented practical solutions Presented the study by embedding science and personal experience to draw connection and raise awareness University of California San Diego | San Diego, CA February, 2023 Academic Researcher – the Success of The Dove Campaign: Real Beauty Conducted consumer, retail, and e-commerce industry research, specifically Dove; analyzed current competitive market by examining the effects and counter effects of 78 marketing cases from S&P 500 companies Pitched Dove’s success story by showcasing corporate history, consumer behaviorism and advertising strategies
Interests
Linguistics, Volleyball, Singing, Movies, Fashion, Public Speaking
Timeline
TikTok Livestream Host & Operations Assistant
Luxeaf
08.2025 - Current
Promotional Brand Ambassador
79thstreetnails
09.2023 - 10.2023
Marketing and Promotions Coordinator/Translator and Interpreter
Kowoll Technology
08.2023 - 10.2023
Public Relations Intern
Easy Transfer
04.2020 - 07.2021
English Teacher
Lily English School
06.2019 - 08.2019
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Virginia Episcopal School
Bachelor of Arts - Communication
University of California San Diego
Masters of Arts - Teaching English to Speakers of Other Languages