MELINDA BARRETT
Miami
Summary
Accomplished Fine Wine Sales Manager with experience leading supplier-side sales, distributor partnerships and key account development. Proven success in driving case volume growth, managing allocation strategies and executing pricing programs for luxury wine portfolios. Strong expertise in Florida and East Coast markets with a consistent record of building long-term client relationships through strategic planning and education.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Florida State Sales Manager
Vine Connections
FL, AL, MS
08.2025 - Current
- Manage distributor partnerships in FL, AL and MS.
- Inventory and shipment management
- Conduct business reviews for all markets
- Lead education seminars and trade events on full portfolio
- Plan and host suppliers for market visits
East Coast Sales Director
Shafer Vineyards
EAST COAST USA
05.2023 - 08.2025
- Manage distributor partnerships; 17 states, cruise lines and Caribbean.
- Inventory, allocation and pricing management
- Conduct market work, events and General Sales Meetings.
- Conduct business plans and business reviews to grow case volume and POD sales.
- Lead education seminars and trade events to strengthen relationships and grow market share.
- Collaborate with distributors on sales forecasting and planning.
Account Development Specialist
ASPECT Fine Wine
Miami, FL
06.2018 - 05.2023
- Increased territory revenue by 68.5% YOY through strategic account development.
- Managed allocation and inventory for high-profile placements.
- Conducted educational events for both trade and consumers.
Sales Consultant
Southern Glazer’s Wine & Spirits
Miami-Fort Lauderdale, FL
01.2017 - 06.2018
- Managed a diverse on/off-premise territory across South Carolina with a portfolio including wine, spirits, sake and beer.
- Peer trainer who on boarded new employees to assist in a smooth transition in their new role.
Skills
- HANA DSS
- CRM Platforms
- Microsoft Office
- Inventory Management Systems
- DeVineware
SKILLS
- Fine Wine Supplier Sales
- Florida Market Expertise
- Distributor & Channel Management
- Strategic Account Development
- Allocation Management
- FOB Pricing & Shipping Logistics
- Case Volume & POD Sales Growth
- Sales Forecasting & Business Planning
- Client Relationship Development
- Trade Education & Events
Certification
- WSET Level II — Wine & Spirits
- WSET Level I — Sake
- Court of Master Sommeliers — Introductory Level
Timeline
Florida State Sales Manager
Vine Connections
08.2025 - Current
East Coast Sales Director
Shafer Vineyards
05.2023 - 08.2025
Account Development Specialist
ASPECT Fine Wine
06.2018 - 05.2023
Sales Consultant
Southern Glazer’s Wine & Spirits
01.2017 - 06.2018