Melinda Xu
Shanghai
Summary
Results-driven Vice President with extensive experience in strategic leadership, customer service, and operational excellence. Proven track record in driving growth, optimizing processes, and fostering team collaboration. Exceptional skills in stakeholder engagement, government affairs, and consulting on business processes to expand brand profile and drive new business. Adaptable and reliable, consistently achieving high-impact results in dynamic environments. Collaborative with a relentless work ethic.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Vice President
The US-China Business Council
12.2023 - Current
- Greatly boosted USCBC's image and recognition, and achieved organizational new heights, including successfully organizing USCBC's 50th anniversary in Shanghai, US-China 45th anniversary celebrating banquet in Shanghai, USCBC China Operations Conferences, and relocated the Shanghai Office to China's tallest and iconic building, Shanghai Tower.
- Served as a trusted spokesperson and subject matter expert for public forums and panel discussions.
- Briefed global CEOs and company executives across functions on China business environment, US-China relations and related policies.
- Demonstrated proficient leadership skills to motivate employees and build competent teams by a 50% staff increase over 3 years.
- Led cross-functional teams for the high quality business advisory services, advocacy, and events, resulting in increased efficiency and USCBC member company satisfaction.
- Delivered strong financial performance by identifying growth opportunities, and forging strategic partnerships with key stakeholders, and achieved 300% revenue increase in 3 years by achieving record high sponsorship and membership.
Head of Government Affairs
The US-China Business Council
12.2019 - 12.2023
- Strategically built and expanded USCBC's connections with Chinese government stakeholders from Shanghai to the whole country, particularly with the Yangtze River Delta, Guangdong, Sichuan, Shandong, Hubei, Hunan, Henan, Hainan etc.
- Authored compelling white papers on China business environment, industrial policies, law/regulation comments, and other materials that advanced USCBC's policy goals.
- Supported companies in developing potential business opportunities and solving ad-hoc operational issues by engagements with Chinese government stakeholders.
- Spearheaded transition to remote work during COVID 19, ensuring business continuity and employee safety.
Manager, Government Affairs and Business Advisory Services
The US-China Business Council
09.2016 - 12.2019
- Provided leading and timely advisory services to MNCs on business operating issues and government policies.
- Built extensive engagements with Chinese industrial stakeholders such as with IP Administration and IP Court, Commerce, MIIT, Environmental regulators etc., to help member companies' China operations.
- Developed and executed marketing strategies that effectively communicated brand values, and greatly increased USCBC's recognition among the MNCs and government stakeholders.
Project Manager
China Mobile
12.2013 - 09.2016
- Conducted analysis of government policies towards ICT industry; collected information to guide marketing campaign.
- Maintained effective communication and strong collaboration with government agencies including SASAC and MIIT to ensure that business objectives align with governments’ policy guidance.
- Successfully managed marketing campaign of Home Broadband by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Business development and retail channel management: Established effective communication among team members for enhanced collaboration and successful project completion, including an incentive mechanism to strengthen the management of the channel capacity (21 China mobile stores and 10 agencies)
- Monitored project performance to identify areas of improvement and make adjustments. The broadband installation rate has risen to 95% from 70% in two years.
Education
School of Advanced International Studies
Johns Hopkins University
Washington DC & Nanjing06-2013
Master of Arts - International Relations
East China Normal University
Shanghai, China06-2012
International Relations And Politics
Taiwan National Chengchi University
Taiwan01-2010
Skills
- Relationship building
- Team leadership
- Corporate branding
- Results-driven
- Corporate communications
- Operations management
Certification
Certificate for Advanced-level English Interpretation
Languages
English
Chinese (Mandarin)
Interests
- Enjoy participating in Yoga for overall physical and mental well-being
- Chinese calligraphy
Timeline
Vice President
The US-China Business Council
12.2023 - Current
Head of Government Affairs
The US-China Business Council
12.2019 - 12.2023
Manager, Government Affairs and Business Advisory Services
The US-China Business Council
09.2016 - 12.2019
Project Manager
China Mobile
12.2013 - 09.2016
School of Advanced International Studies
Johns Hopkins University
Master of Arts - International Relations
East China Normal University
International Relations And Politics
Taiwan National Chengchi University
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