Melissa Brott
Grand Rapids
Summary
Over 20 years of retail experience, progressing from seasonal associate to store team leader. Successfully led a high-performing team, achieving top store status in the district. Increased all key performance indicators, reduced shrinkage, and led the district in customer loyalty metrics. Received Gold Council award in 2018 for outstanding contributions.
Overview
21
21
years of professional experience
Work History
Associate Selling Team Leader
Aerie/ American Eagle Outfitters
Kentwood
01.2020 - Current
- Analyze reporting and daily sales trends to make real-time strategic business decisions to drive results. Lead the use of Technology to enhance customer engagement and drive KPI results
- Developed schedules to optimize staff coverage during peak hours and events.
- Enhanced visual merchandising strategies to align with brand standards and trends.
- Resolved customer inquiries and issues promptly to ensure satisfaction and loyalty.
- Motivated and empowered team members to build customer satisfaction and loyalty to support retention and growth.
- Hold the store team and self-accountable for achieving all brand, performance and behavior standards
- Ensure all associate training and development initiatives are executed in a timely manner
- Drive employee engagement by recognizing and rewarding employees for outstanding performance
Selling Team Leader
American Eagle Outfitters
Kentwood
02.2019 - 01.2020
- Train and develop team on business acumen to drive business performance
- Evaluate store sales and payroll goals on a daily basis using payroll reports and tools to make scheduling adjustments to meet the business needs
- Build customer loyalty through in-store experience and driving our loyalty metrics
- Resolve customer complaints regarding sales and service
- Act as Leader on duty and consistently model the brand customer service standards and Customer First selling behaviors
- Conduct staff onboarding, orientations, and training.
Store Team Leader
American Eagle Outfitters
Muskegon
09.2016 - 02.2019
- Effectively teach, train and coach store management into a high-performing leadership team that achieves sales goals, and meets merchandising brand standards and delivers operational excellence
- Led weekly leadership meetings to align team objectives with business strategy
- Recruit, hire, develop and retain a high-performing management and associate team
- Lead the annual review process for store management and associate teams
- Managed compensation decisions in collaboration with District Team Leader to support team performance
- Oversaw daily operational procedures to ensure compliance and efficiency
- Ensure store audit compliance and shrink results meet company loss prevention standards
Assistant Manager
American Eagle Outfitters
Grandville
11.2010 - 08.2016
- Rotated through a quarterly DOR training
- Resolve customer complaints regarding sales and service
- Network and recruit
- Planning and prep for monthly floorset build
- Run a Floorset team to execute a floorset 2 days out of the month
- Completed monthly audit and safety inspection
Sales Associate
American Eagle Outfitters
08.2005 - 09.2010
- Styled customers by recommending key looks and integrating current trends
- Executed markdown optimization, replenishment, and floorset strategies
- Enhanced AE brand loyalty by leveraging expertise in AEO loyalty programs
- Completed Jean expert training(AE) Stylist training(AE) and BBF training(aerie)
Education
Diploma -
Grant High School
MI06-2006
Skills
- Sales
- Team Leadership
- Customer Service
- Training
- Operations
- Inventory management
- Merchandising
- Work planning
- Time management
- Problem Solving
- Communication
Timeline
Associate Selling Team Leader
Aerie/ American Eagle Outfitters
01.2020 - Current
Selling Team Leader
American Eagle Outfitters
02.2019 - 01.2020
Store Team Leader
American Eagle Outfitters
09.2016 - 02.2019
Assistant Manager
American Eagle Outfitters
11.2010 - 08.2016
Sales Associate
American Eagle Outfitters
08.2005 - 09.2010
Diploma -
Grant High School