Melissa O'Rourke
Portland,OR
Summary
Market director with a track record of driving depletion and revenue growth across five states. Expertise in optimizing forecasting and inventory management. Proven ability in strategic brand development and fostering cross-functional collaboration.
Overview
24
24
years of professional experience
Work History
Market Director - OR, ID, UT, MT, WY
Moet Hennessy USA
Portland, Oregon
03.2020 - Current
- Drove significant improvements in product availability and inventory optimization across 5 states through continuous distributor forecasting, achieving 85% forecast accuracy in Oregon and ranking 4th nationally.
- Orchestrated overall depletion and revenue strategies across 5 states, proactively identifying risks and implementing strategies that successfully drove depletion growth in 3 of those markets in 2025 – an achievement share by only 9 markets nationally. This generated $11 million in Commercial Contribution for Moët Hennessy USA in 2025 across my managed states.
- Strategically managed A&P, FTT, and DPP budgets totaling over $500K, leading a team of 4 to optimize resource allocation for growth. Secured incremental funding by developing comprehensive proposals that included account-specific insights and projected depletions NSI.
- Optimized market pricing using analytical tools and strategic communication, eliminating ineffective programs and leveraging DPP to fund wine & champagne pricing initiatives in Oregon.
- Led the development and execution of impactful market programs, including flagship ski activations and the expansion of the MHUSA luxury brand model, collaborating with cross-functional teams and distributors.
- Oversaw distributor and broker performance across 5 states by implementing depletion trackers and KPI monitoring, coaching team of 4 to ensure target attainment.
Brand Development Manager
Moet Hennessy
Columbus, OH
08.2011 - 02.2020
- Led brand development and marketing strategies for Dom Pérignon, Krug, Moët & Chandon across the Control Region, driving brand program communication and optimizing budget allocation for growth opportunities.
- Managed annual planning for brand budgets, POS ordering, and strategic programming.
- Executed high-level brand activations and cultivated flagship programs with Tier A accounts, exemplified by the St. Regis Deer Valley (a top 50 U.S. on-premise account by volume).
- Pioneered local initiatives for the Hennessy NBA program, starting with the Cleveland Cavaliers and the Marcus Graham Project, which scaled into a successful national program.
Trade Development Manager - MHUSA
Southern Glazer's Wine and Spirits
Columbus, OH
03.2002 - 07.2011
- Advanced through various roles, culminating as trade development manager for Moët Hennessy USA.
- Managed strategic pricing and order execution to support sales team across portfolio.
- Executed high-profile events for Moët Hennessy and Diageo, enhancing brand visibility and market engagement.
Education
Bachelor of Arts - Public Relations & Journalism
The Ohio State University
Columbus, OH08-2001
Skills
- Market analysis
- Sales forecasting
- Brand development
- Inventory optimization
- Budget management
- Customer engagement
Timeline
Market Director - OR, ID, UT, MT, WY
Moet Hennessy USA
03.2020 - Current
Brand Development Manager
Moet Hennessy
08.2011 - 02.2020
Trade Development Manager - MHUSA
Southern Glazer's Wine and Spirits
03.2002 - 07.2011
Bachelor of Arts - Public Relations & Journalism
The Ohio State University