Meredith Wright
Marketing Executive
Tulsa,OK
Summary
Career Summary
Extensive background in both traditional and digital marketing functions for in-house marketing departments as well as external marketing agencies. Strong capabilities in marketing strategy, project management, communications, and analytics and metrics. Expertise in content marketing, inbound lead generation and customer retention, and sponsorship and conference implementation. Experience building high-performing teams and managing budgets.
Overview
25
25
years of professional experience
Work History
Owner
GIFT75 STUDIO
Tulsa, OK
09.2021 - Current
- Led startup and opening of business and provided business development, creation of operational procedures, pricing structure, and workflow planning
- Developed and maintains company website
- Promotes business on social media platforms to maximize brand identity and generate revenue
- Manages procurement of gift inventory and supplies
- Provides exceptional customer service and communication for 40 recurring clients and projects simultaneously
Director of Marketing
HOGAN ASSESSMENT SYSTEMS
Tulsa, OK
01.2009 - 07.2019
- Developed strategic marketing plans to raise company brand awareness and was accountable for $1.3 million budget for $50 million company
- Responsible for implementation of digital, inbound, and outbound marketing objectives and tasks through management of Brand Manager, PR Manager, Creative Manager, and Interactive Project Manager, monitoring workflow, and tracking daily progress of marketing and PR deadlines
- Partnered with sales team and oversaw sales enablement materials and lead generation through inbound content marketing, buyer’s journey, and email automation using Hubspot
- Developed advertising strategy, placement, and spend for print and digital campaigns
- Owned design and distribution of monthly digital global client communications
- Coordinated 15 trade shows and sponsorships, from pre-show marketing to post-show ROI
- Managed social media via monitoring and engagement with contacts on Twitter, Facebook, LinkedIn, Instagram, and blog
- Directed five marketing managers and performed performance evaluations
Internet Sales and Marketing Manager
CLEAR CHANNEL RADIO
Tulsa, OK
03.2008 - 01.2009
- Developed Account Executive (AE) skills in selling online elements with weekly sales meeting, bi-monthly one-on-one meetings with 14 AEs, tracking of individual AE online sales, participation in sales calls and development of client proposals
- Owned development of 2008 KTBZ Football Guide and 2009 KMOD Calendar from layout to production and delivery
Account Executive
WINNERCOMM, INC
Tulsa, OK
05.2004 - 01.2008
- Developed yearly communication plans for seven BASF, We Create Chemistry, Professional Vegetation Management (ProVM) markets which included marketing/advertising tactics, strategy and budget
- Partnered with external PR firm on multiple concepts and projects including development of Quality Vegetation Management (QVM) program, a loyalty program for BASF ProVM
- Owned print media insertion schedule through management of insertion and materials deadline dates, creative ad unit placement and client billing of 170 insertions per year
- Worked with Interactive team to implement online sweepstakes, video case histories, new product launches and website updates
- Supported ProVM trade show schedule for 10-15 shows per year in five markets
- Facilitated production of multiple collateral pieces in seven ProVM markets from copy development and estimate to client approval and fulfillment
- Assisted in development of QVM Certified Advisor Program and coordinated in-person QVM Certified Advisor tours and program details for 2006 and 2007 with long-term program maintenance throughout year
- Planned and implemented all aspects of QVM Project Habitat Awards Show and Banquet
Market Analyst
ELECTRONIC LABEL TECHNOLOGY
Broken Arrow, OK
03.2001 - 05.2004
- Managed all aspects of marketing communications with budget of $360,000 for $30 million company
- Partnered with advertising agency on marketing material concept, design and production of new logo treatment, tagline and various marketing pieces
- Coordinated all trade show functions for 20’x 30’ booth with $85,000 budget
- Devised data visualization dashboards to make complex data more accessible to stakeholders
Collateral Traffic Manager/Proofreader
ACKERMAN MCQUEEN ADVERTISING AGENCY
Oklahoma City, OK
01.1999 - 03.2001
- Acted as Assistant to Director of Marketing in providing support to client contacts, interoffice communications and project management
- Management of photography files for 60% of client base
- Acted as communication liaison between agency offices in five locations
- Scored 98% on proofreading exam and ensured accuracy at all stages of production by proofing and editing for all television, radio, print and online projects
- Developed and managed document tracking procedures and data gathering processes
Education
BBA - Marketing and Management, Advertising
UNIVERSITY OF OKLAHOMA Price College of Business
NormanSkills
Project Management
Technical Skills
Hubspot / Microsoft 365 / Google Ads / Wordpress / Squarespace / SalesForce / Survey Monkey / YouTube / Constant Contact / Adobe Creative Suite / Social Media / Asana / Slack
Timeline
Owner
GIFT75 STUDIO
09.2021 - Current
Director of Marketing
HOGAN ASSESSMENT SYSTEMS
01.2009 - 07.2019
Internet Sales and Marketing Manager
CLEAR CHANNEL RADIO
03.2008 - 01.2009
Account Executive
WINNERCOMM, INC
05.2004 - 01.2008
Market Analyst
ELECTRONIC LABEL TECHNOLOGY
03.2001 - 05.2004
Collateral Traffic Manager/Proofreader
ACKERMAN MCQUEEN ADVERTISING AGENCY
01.1999 - 03.2001
BBA - Marketing and Management, Advertising
UNIVERSITY OF OKLAHOMA Price College of Business
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