Mia Stanford

Work History

First Growth Brands

04.2022 - Current

Created robust sales plans and set territory quotas.
Prepared and reviewed annual budgets.
Evaluated store and individual performances with sales calls and ride with's.
Built and managed sales funnel using metrics to forecast achievements and measure goals.
Managed and motivated sales team to increase revenue 17% in FY2022.

Mexcor International

11.2021 - 04.2022

Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Managed newly-formed warehouse in which I oversaw account sales, marketing, credit sales through FinTech, basic logistics and warehouse management.
Developed and strengthened high-performance sales team turning over $750,000 per quarter.
Handled customer relations issues, enabling quick resolution and client satisfaction.
Developed and implemented comprehensive salesperson training program.
Organized promotional events and interacted with community to increase sales volume.

Samson And Surrey (Heaven Hill)

10.2017 - 11.2021

Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities. (United States Bartender's Guide, Bourbon Societies, Agave Societies, San Antonio Cocktail Conference, Tales of the Cocktail)
Chain account management: Spec's, Goody-Goody, Twin Liquor, WB Liquor, Total Wine.
Researched markets and key audiences to increase profits through effective marketing and branding campaigns.
Increased retail customer volume by 300% annually within our growth goals.
Provided startup support to Tequila Ocho, Widow Jane Bourbon, and Mezcal Vago while switching distributors over to RNDC.
Extensive knowledge of Texas' tier system to push items onto on-premise.

Favorite Brands - L&F Distributors

10.2013 - 11.2017

Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Exceeded targets by building, directing and motivating high-performing sales team.
Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies.
Targeted prospects in other territories through careful research of competitor products, services and trends.

Southern Glazer's Wine And Spirits

01.2011 - 11.2013

Increased sales by offering consultation on products and services and applying customer service and upselling techniques.
Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
Achieved monthly sales goals by promoting product benefits and enrolling new clients.
Resurrected and monetized dormant leads to build book of business and increase revenues.
Worked through the tier system to gain on-premise placements.
Represented Sazerac, Beam, Tito's, Patron, Heaven Hill portfolios while working with their supplier reps in high volume, top 100 accounts.