Michael Alfaro
Traverse City
Summary
Dynamic Account Executive with a proven track record at 9&10 Media, excelling in consultative sales and digital marketing. Recognized for exceeding sales goals and fostering strong client relationships, I leverage CRM software and strategic account planning to drive business growth and achieve exceptional results.
Overview
20
20
years of professional experience
Work History
Account Executive
9&10 Media
Traverse City
08.2020 - Current
- Experienced Business to Business Account Executive with a demonstrated history of exceeding sales goals and working with small to large businesses to create full scale marketing plans that include print, digital, streaming and broadcast TV components to achieve market growth
- Skilled in developing new business and increasing existing revenue clients
- Proficient in Digital Marketing, MS Office Suite, utilizing a CRM and a consultative sales approach
- 2024 ESCape Trip Winner (President's Club)
- -185% to New Business Goal in 2024
- Fire Club Winner (Monthly New Business Goal of 10K) 10/12 Months in 2024
- Exceeded 2024 Yearly Quota- Over 100% to goal
- 121% to Yearly Quota in 2023
Outside Sales Representative
RetailMeNot
Cleveland
06.2016 - 08.2020
- Business to business consultative sales
- Over 100% to plan in March 2020
- Gained several accounts via contractual sales process from prospecting, scheduling appointments, preparing and conducting sales presentations while assessing client needs, following up and closing business within my local, regional, and national territory
- Developed long-term relationships, built trust and maintained a high level of client satisfaction
- Consistently met weekly deadlines
- Tracked and submitted expense reports on time
- Received several awards: Most New Accounts
- Cleveland 2019
- Most CCO Pages
- Cleveland 2019
- Most CCO Revenue
- Cleveland 2019
- Most CCO Ads
- Ohio Mid-Year 2018
- Most New Business
- Ohio Mid-Year 2018
- Most New Accounts
- Ohio 2017
Outside Sales Representative
UniFirst Corporation
Columbus
12.2015 - 06.2016
- Business to business consultative sales
- Gained several accounts via contractual sales within my territory
- Experienced in the sales process from cold call to close
- 13% above quota for Q1 2016
- #1 sales team in the company
- Developed client rapport, built long-term relationships, provided excellent customer service as the main point of client contact for several accounts
Route Sales Manager
Dublin Cleaners
Columbus
09.2011 - 12.2015
- Direct Sales
- Increased both routes within my territory over 100% in the first year and again in the second year of employment
- Established new accounts and provided excellent customer service for several high-end clients
- Maintained excellent customer relationships as a main point of contact for clients
Senior Marketing Coordinator
Energy One
Columbus
03.2010 - 09.2011
- Direct Sales
- Promoted from Marketing Coordinator
- Led, trained and coached a team of Marketing Coordinators to scout target-rich neighborhoods for the selection of marketing homes as display homes for our energy-efficient products
- Awarded 'Marketing Coordinator of The Year' and 'Newcomer of The Year' in first year of employment
- Maintained a positive attitude when working with clients and team members to create a positive work environment
Sales Agent
IDT Corporation
Columbus
02.2009 - 03.2010
- Inside Sales
- Sales exceeded $100,000 in my first year of employment with an average sale of only $25
- Top 'Sales Star' for every pay period of employment
- Fluently spoke Spanish and sold products to native Spanish speakers
- Learned to smile while speaking to customers to maintain a friendly tone and have empathy during all phone conversations
Marketing Manager
Donatos
Columbus
12.2004 - 02.2009
- Responsible for all store operations including scheduling, ordering, receivables, and all store marketing including planning and implementation
- Knowledge of profit and loss statements including analysis, cost cutting strategies and budgeting
Education
Bachelor of Arts - English
Kent State University
Kent, OH01.2004
Skills
- Digital marketing
- CRM software
- Consultative sales
- Business development
- Sales presentations
- Contract negotiation
- Customer relationship management
- Market analysis
- Lead generation
- Performance tracking
- Target achievement
- Time management
- Business growth opportunities
- Sales strategies
- Needs assessment
- Progress reporting
- Territory management
- Revenue generation
- Written and verbal communication
- Sales expertise
- Negotiation skills
- Account planning
- Client campaigns
Websites
References
Available upon request
Timeline
Account Executive
9&10 Media
08.2020 - Current
Outside Sales Representative
RetailMeNot
06.2016 - 08.2020
Outside Sales Representative
UniFirst Corporation
12.2015 - 06.2016
Route Sales Manager
Dublin Cleaners
09.2011 - 12.2015
Senior Marketing Coordinator
Energy One
03.2010 - 09.2011
Sales Agent
IDT Corporation
02.2009 - 03.2010
Marketing Manager
Donatos
12.2004 - 02.2009
Bachelor of Arts - English
Kent State University