Michael Ellis
Peabody,MA
Summary
Accomplished and results-driven sales leader with 22 years of experience driving growth and profitability for companies in the consumer-packaged goods industry.
Sales leader with proven ability to drive revenue growth and enhance team performance. Expertise in sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results. Known for leadership, communication, and problem-solving skills.
Overview
14
14
years of professional experience
Work History
Director Of Sales & Operations - Northeast
Wise Snacks
11.2017 - 03.2026
- Manage all aspects of business throughout the northeast that generates $39M in business annually
- Collaborate with executive leadership to develop and deliver the company's annual sales, profit, and EBITDA goals.
- Conduct regular performance reviews and provide corrective actions as needed
- Develop and execute sales plans aligned with company policies
- Collaborate with marketing & senior leadership team to ensure all new items and innovations are carried out by all distributors
- Conduct monthly and quarterly meetings with each distributor and direct reports. Measuring and grading their performance and identify successes and opportunities to grow business
- Translate company priorities into actionable initiatives across distributors and accounts
- Manage distributor spending and financials for all distributors to ensure proper billing procedure and Wise Snacks is profitable
- Drive revenue growth, market penetration and achieve high execution rate in all accounts
- Lead and manage sales performance to ensure profitable expectations are met
- Identify gaps in execution and implement an action plan
- Monitor competitor’s activity/sales trends and create a strategy with the team
- Lead, coach, and develop team of 8 direct reports
- Promote culture of accountability, performance, and improvement
- Create monthly, quarterly and annual goals for direct reports and distributors to ensure we are driving business to achieve company goals
Market Development Manager
Bayside Distributors
06.2016 - 11.2017
- Achieve growth in market by increasing awareness and visibility in all accounts
- 100% execution of weekly and monthly goals
- Responsible for growing territory in assigned region.
- Increased sales by 29%
Sales Supervisor- Massachusetts
Great State Beverages
06.2012 - 06.2016
- Manage 3 sales reps
- Responsible for development of sales reps through training & coaching
- Oversee and manage 1,200 accounts including c stores
- Responsible for coordinating crew drives and rep rides
- Responsible for assuring sales reps achieve their monthly & quarterly goals
- Responsible for assisting reps in growing their sales routes & developing new sales opportunities
Skills
- Sales training and leadership
- Revenue growth
- Sales funnel management
- Deal closing
- Communication Skills
- Analytical
Timeline
Director Of Sales & Operations - Northeast
Wise Snacks
11.2017 - 03.2026
Market Development Manager
Bayside Distributors
06.2016 - 11.2017
Sales Supervisor- Massachusetts
Great State Beverages
06.2012 - 06.2016