Michael LaRotonda

• Led residential mortgage and HELOC financial sales, driving customer engagement and facilitating home ownership opportunities.

Taught 6th grade students various subjects at Dunbar Elementary School in Bridgeport, CT and collaborated routinely with other faculty.

Developed engaging lesson plans aligned with curriculum standards.

Implemented classroom management strategies to foster a positive learning environment.

Collaborated with teaching staff to adapt instructional materials for diverse learners.

• Area Sales Manager/ Primerica Mortgage a division of Primerica Financial Group. Territory included CT, NH, PA & VA. Supported branch managers and new mortgage originators in mortgage application, origination, and funding processes, enhancing operational efficiency. Participated in regional sales meetings and company functions to educate mortgage reps on the Primerica mortgage broker platform, facilitating integration of mortgage sales into investment and insurance offerings. Led monthly meetings with mortgage branch managers and sales teams to review mortgage instruction and introduce new programs, promoting knowledge sharing and alignment.
• Led regional sales strategies to drive market penetration and revenue growth.
• Developed training programs for new sales representatives to enhance product knowledge and performance.
• Analyzed market trends to identify opportunities for business development and expansion.

• Achieved 2019 Presidents Club recognition with AAG as a licensed Residential & Reverse Mortgage Sales Professional in CT, NY, and NJ. Specialized in reverse mortgage sales and managed residential purchase and refinance transactions, contributing to client financial solutions.
• Developed and maintained strong client relationships to foster trust and loyalty.
• Conducted market research to identify new sales opportunities and trends.
• Delivered tailored presentations to effectively communicate product value propositions.

• Senior Loan Officer generated mortgage sales in the CT & New York Metro Market. Cultivated mortgage clients through realtor relationships and collected and processed mortgage documents throughout the mortgage origination and closing process.
• Evaluated borrower creditworthiness to determine loan eligibility and risk assessments.
• Developed tailored mortgage solutions to meet diverse client needs and financial goals.
• Guided clients through loan application process, ensuring compliance with regulations and documentation requirements.

• Mortgage Loan officer – responsible for residential purchase & refinance.

• Responsible for self-generation of sales leads, follow up & cold calling commercial accounts for annual Pest Control business. Inspect, monitor and gauge clients immediate & long term needs for Pest Control. Propose winning business quotes for annual retention of client business.

• Senior Loan Officer responsible for generating Mortgage Sales in the CT & New York Metro Market. Primarily work with current book of business associates to sell Bank mortgage products & other product lines as needed. Effectively represent the Bank in all mortgage transactions. Effectively cover Bank branch mortgage business with face to face consultations with prospective clients.

• Residential Mortgage Sales for the (JV) joint venture mortgage company Thoroughbred Mortgage – a WF Home Mortgage affiliate. Managed 2 offices for the joint venture. Create marketing materials, cultivate business relationships with realtors, attorneys & financial advisors to generate future business opportunities. Recognized for excellent customer service and yearly business capture rate in assigned offices. Annual sales volume $19MM – $23MM.

• Managed 6 offices for Coldwell Banker Home Loans in Westchester County, NY. Increase brand awareness and market share using targeted industry networking, business development & customer base expansion efforts. Met or exceeded annual sales goal volume routinely. Grew Annual sales volume from $20MM – $33MM.