Commercial and business development leader who connects strategy, analytics, and partnership execution across enterprise and consumer businesses. Known for building revenue forecasts, simplifying reporting workflows, and negotiating supplier and brand relationships that support pricing, positioning, and customer experience. Adds value through clear analysis, operational ownership, and cross-functional collaboration.
Work History
Founder, Membership & Consumer Partnerships
7 Years 9 Months
THE PRIME BARREL | 01.2019 - Current
Founded national premium whiskey membership and commerce business; cultivated partnerships with brands and producers for curated product collaborations and member experiences.
Founded premium barrel brand around curated aging, sourcing, and tasting standards.
Developed business strategy for luxury spirits, pricing, and market positioning.
Coordinated partner outreach and launch, managed member communications, and made commercial decisions on pricing, access, customer experience, and Shopify operations.
Negotiated supplier relationships for barrels, ingredients, and specialty packaging.
Founder & Retail Operator
14 Years
GRAIN & VINE | 01.2012 - 01.2026
Founded wine and grain retail concept for DE WINE SPOT / GRAIN & VINE.
Built and operated retail and e-commerce businesses, overseeing supplier relationships, purchasing, assortment, inventory, pricing, and enhancing customer experience.
Collaborated with brands and distributors as licensed Washington, DC retailer; evaluated commercial terms and products, aligning offerings with customer needs in distribution ecosystem.
Selected and organized beverage offerings for retail store and guided product sourcing for store offerings.
Developed brand vision and store positioning for premium customer experience.
Senior Director, Sales Planning & Analysis
2 Years
ORACLE NETSUITE | 01.2018 - 01.2020
Partnered with Sales, Marketing, Business Development and Finance executives to support global revenue strategy, market opportunities, sales planning and commercial investment decisions.
Led global managers and analysts across North America, EMEA and JAPAC, setting priorities, coaching talent and coordinating analytical work for senior stakeholders.
Led quarterly business reviews and monthly executive/board reporting, transforming disparate commercial information into actionable insights for stakeholders.
Built forecasting and target-setting models to support revenue planning, opportunity assessment, and decisions on regional resources and commercial priorities.
Supported territory and market planning by analyzing sales performance, customer coverage, pipeline-related targets, and resource deployment.
Partnered with operational and technical teams to define requirements and streamline reporting workflows, aligning stakeholders on key decision metrics.
Unified 12 source systems into DOMO reporting and dashboards, enhancing data definitions and reliability of information for commercial leaders.
Integrated Business Planner
2 Years
MERCK & CO. | 01.2016 - 01.2018
Integrated competitive context, customer insights, and performance trends into leadership recommendations, aligning them with regional commercial priorities.
Collaborated with commercial leaders on brand and portfolio plans, aligning market opportunities, resource allocation, and budget decisions within a highly regulated enterprise environment.
Streamlined monthly reporting process, reducing preparation time from 40 hours to 8 hours, enabling leadership to access business insights more rapidly.
Sales & Commercial Roles
17 Years
MERCK & CO. | 01.1999 - 01.2016
Developed account and territory plans, engaged decision-makers, and aligned product value with market intelligence and business objectives to drive targeted sales activities.
Built customer relationships and executed consultative field sales strategies across therapeutic and vaccine portfolios, addressing complex customer needs and navigating competitive dynamics to enhance client satisfaction.
Generated creative solutions to address team challenges and boost overall performance.
Collaborated with a diverse group of coworkers to achieve goals and resolve issues related to our products and services.
Education
MBA - Marketing
Villanova University | Villanova, PA
Bachelor of Science - Business Administration
Drexel University | Philadelphia, PA
Skills
Business Development Strategy | Consultative Selling | Strategic Partnerships | Financial Modeling and Proposals | Revenue Forecasting | Executive Presentations | CRM Data Governance | Cross-Functional Deal Support | Market and Opportunity Analysis | Client Relationships