MICHAEL WEBER
Stratford,WI
Summary
Vast experience in handling all aspects of running a business including ownership, marketing, consulting, coaching, and presenting. Always utilizes knowledge gained to help coach others on getting them to exceed their expectations. Dedication to work assigned and a meticulous work ethic. Extensive use and training others on the use of Excel and PowerPoint.
Diligent [Desired Position] with solid foundation in managing digital accounts and fostering client relationships. Consistently delivered impactful campaigns and optimized digital strategies to meet client goals. Demonstrated expertise in project management and data analysis to drive client satisfaction and retention.
Overview
36
36
years of professional experience
Work History
Digital Account Executive
Hibu – Digital Marketing
Cedar Rapids, IA
09.2023 - Current
- Utilize Salesforce to present and sell digital marketing campaigns to small/medium businesses in central Wisconsin.
Route Sales Representative
Cygnus – Schwan’s Home Delivery
Marshall, MN
04.2023 - 07.2023
- Drive a refrigerated truck on designated routes. Deliver pre-ordered sales as well as in-person sales.
Direct Sales Representative
TDS – Telephone and Data Systems
Madison, WI
11.2020 - 02.2023
- Conducting door to door residential sales for television, internet, and landline phone services. Areas included Medford, Wausau, and Stevens Point, WI.
North America Director - Restaurant Economics
Subway Restaurants
Milford, CT
01.2018 - 01.2020
- Brought into corporate level by the company founder to take over and revamp existing global loss prevention program.
- Established an ongoing in-restaurant analysis during monthly evaluations to vastly improve loss prevention.
- Handled working on overall profitability of restaurants in North America.
- Maintained final approval for the 4 key documents used by franchisees globally: Control Sheet, Weekly Inventory & Sales Report, Combo Report, and Basic Fixed & Break-Even.
- Oversaw 5 staff directly as well as give guidance to 4 global positions in other countries/regions.
- Conducted numerous Financial Literacy Program presentation/training sessions across North America. Training provided to development agents and staff and presentations made for franchisees on annual business reviews and creating the right business mindset.
- Assisted in establishing proper forecasts and goals for the company’s Annual Operating Plans (AOP) for each region, business unit, and country.
Director of Development
Mirage Development-Subway
Stevens Point, WI
01.2011 - 01.2013
- Subway development agent territory included NE and SE Wisconsin, upper Michigan, and NE Illinois with a peak of 490 restaurants. Director of Development duties were performed while maintaining the existing role as Director of Operations.
- Directed and coached a team of 18 field consultants to give proper guidance and advice during required monthly restaurant evaluations.
- Delegated restaurant evaluations based on necessary travel, project needs and knowledge of individual team members, and needs of specific franchisees.
- Implemented territory loss prevention program which was model used when taking role as Profits & Internal Controls Manager for Franchise World Headquarters.
- Performed monthly restaurant evaluations, new restaurant opening training, and site reviews for potential new locations. Trained all staff to perform each of these tasks.
Owner/operator
Subway Franchisee
Marshfield and Stratford, WI
01.1990 - 01.2007
- Owner/operator fully involved in all day-to-day operations.
- 16-year member of local advertising board for central Wisconsin market. Started sandwich cost and profit analysis in 1989 and oversaw pricing decisions for market and DA territory.
- Took original restaurant in Marshfield from lowest volume in market to highest sales volume in territory in just 3-1/2 years.
- Started restaurant delivery service in 1990 which built up to 20% of sales by 1993.
- Numerous awards for highest sales, highest sales increases, and white glove award.
- Developed a mindset of training all staff to fully run the business which led to much lower turnover and many long-term staff.
Education
Associate Degree - Computer Science
University of Wisconsin – Marshfield/Wood County
Marshfield, WIBachelor of Science - Physical Education, Sports Management, Business, Coaching
University of Wisconsin - La Crosse
La Crosse, WISkills
- Presentation and Motivational Speaking
- Business planning & marketing
- Training/Coaching/Management
- Data analysis and coaching use
- Profit & Loss
- Inventory management
- MS Office Excel and PowerPoint
- Labor Scheduling
Timeline
Digital Account Executive
Hibu – Digital Marketing
09.2023 - Current
Route Sales Representative
Cygnus – Schwan’s Home Delivery
04.2023 - 07.2023
Direct Sales Representative
TDS – Telephone and Data Systems
11.2020 - 02.2023
North America Director - Restaurant Economics
Subway Restaurants
01.2018 - 01.2020
Director of Development
Mirage Development-Subway
01.2011 - 01.2013
Owner/operator
Subway Franchisee
01.1990 - 01.2007
Bachelor of Science - Physical Education, Sports Management, Business, Coaching
University of Wisconsin - La Crosse
Associate Degree - Computer Science
University of Wisconsin – Marshfield/Wood County