Michele Peraldo
Summerfield,NC
Summary
Dynamic marketing management professional with 15 years of solid background in developing sales and marketing goals. Proven track record in business development and leadership. Well-versed in marketing and sales life cycles. Skilled negotiator, planner and a self-starter. Experienced in Customer Management Systems
Overview
23
23
years of professional experience
Work History
Director of Business Development
LifeSource Healthcare Management Services
2024.01 - Current
- Develop new business for Primary Care & Mental Health services in assigned territory for Assisted Living, Memory Care and Skill Nursing Facilities
- Responsible for closing contracts leading to new business
- Obtain consents from patients, families and responsible party for Providers that will provide services
- Coordination and conduct Inservice staff training for accounts
- Hosts family nights at communities presenting services
- CRM proficient for sales tracking
- Selected accomplishments: Strong prospecting, account management, and closing skills- so far have brought on 6 new accounts In the Triangle & Triad markets
- Extensive outside sales experience
- Excellent networking and communication skills, both written and oral
- Superior analytical and presentation skills
- Effective listening abilities.
Sales Director
Heritage Greens Senior Living
2020.11 - 2024.01
- Selected Accomplishments: Achieves and surpasses monthly targets
- Won awards In 2021, 2022 & 2023 for achieving New Rent Revenue for the year
- Creative event planning driving new traffic to community
- Consults with prospects and family members guiding them through their needs of either Independent, Assisted Living and Memory Care
- Continuous follow-up with leads generating move-ins
- Builds productive relationships with industry partners and referral sources
- Collaborates with department managers to improve the community experience
- Conducts in-house Resident marketing events to encourage internal referrals.
Sales & Marketing Director
Spring Arbor Assisted Living & Memory Care
2013.04 - 2020.11
- Selected Accomplishments: Achieved full Census with waiting list for building
- Extensive event planning: examples, 5k Race for Alzheimer’s, Miss Guilford Senior Pageant, Educational series provided by local Physicians from various disciplines
- Business development cultivating new streams of referral sources
- Guide prospective residents through move-in process
- Provide press releases to media regarding events
- Oversee all advertising including social media, publications and campaigns
- Supervision of the Community Liaison position
- Development of partnerships with nonprofits assisting them with fundraising to help them achieve goals as part of outreach
- Assist with training newly hired Marketing Directors.
Home Care and Hospice Liaison
Liberty Home Care and Hospice
2009.12 - 2013.03
- Selected Accomplishments: Secured preferred provider for two skilled nursing facilities
- Called on physicians, hospitals, skilled nursing facilities and case managers promoting home care and hospice services
- Coordination of home care services including nursing, physical therapy, occupational therapy.
Admissions and Marketing Director
Guilford Health Care Center
2008.11 - 2009.06
- Selected Accomplishments: Conducted relationship building targeting physicians, hospitals, insurance providers and case managers for increase in census
- Procured new referrals from orthopedic practice resulting in consistent new revenue streams
- Developed a quarterly marketing plan to achieve occupancy and quality mix targets.
Care Manager
Alamance Regional Medical Center - Alamance ElderCare
2001.11 - 2007.02
- Selected Accomplishments: Provided information and referral and case assistance services to clients
- Managed the Caregiver Grant including budget monitoring and meeting standards for the provision of services
- Organized annual caregiver fair.
Education
Bachelor of Science - Speech/Language Pathology
UNC Greensboro
05.1997
Bachelor of Science - Communications & Marketing
Wingate University
05.1990
Skills
- Dynamic marketing management
- Business development
- Leadership
- Marketing and sales life cycles
- Negotiation
- Planning
- Self-starter
- Customer management systems
- Prospecting
- Account management
- Closing skills
- Outside sales
- Networking
- Communication skills
- Analytical skills
- Presentation skills
- Listening abilities
- Event planning
- Consultative selling
- Follow-up
- Relationship building
- Collaboration
- Advertising
- Supervision
- Training
- Home care and hospice services coordination
- Admissions and marketing
- Referral generation
- Marketing planning
- Information and referral services
- Budget monitoring
- Caregiver support
- Organizational skills
- Fundraising
Affiliations
- Women’s Professional Forum Networking Current Member
- Served on the Triad Retirement Living Association Board of Directors
- Served on the Alzheimer’s Association of NC committee for fundraising
Accomplishments
- Recipient of [Year] New Business Excellence Award for most new accounts.
Timeline
Director of Business Development
LifeSource Healthcare Management Services
2024.01 - Current
Sales Director
Heritage Greens Senior Living
2020.11 - 2024.01
Sales & Marketing Director
Spring Arbor Assisted Living & Memory Care
2013.04 - 2020.11
Home Care and Hospice Liaison
Liberty Home Care and Hospice
2009.12 - 2013.03
Admissions and Marketing Director
Guilford Health Care Center
2008.11 - 2009.06
Care Manager
Alamance Regional Medical Center - Alamance ElderCare
2001.11 - 2007.02
Bachelor of Science - Speech/Language Pathology
UNC Greensboro
Bachelor of Science - Communications & Marketing
Wingate University
Similar Profiles
Bindu MBindu M
Senior Executive Accounts Receivable at Omega Healthcare Management Services Private LtdSenior Executive Accounts Receivable at Omega Healthcare Management Services Private Ltd
Vinu NatarajanVinu Natarajan
Senior Team Lead at Omega Healthcare Management Services PrivateSenior Team Lead at Omega Healthcare Management Services Private
Vinod AmlapurkarVinod Amlapurkar
Lead Procurement at Omega HealthCare Management Services Pvt Ltd.Lead Procurement at Omega HealthCare Management Services Pvt Ltd.