Samuel Denissen
Humble,TX
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
12
12
years of professional experience
Work History
Director of Marketing
Fairway Mortgage
Humble, Texas
01.2018 - Current
- Conducted market research to identify target audiences and develop effective messaging strategies.
- Coordinated cross-functional teams from departments such as creative design, web development, analytics, finance, in order to achieve objectives.
- Negotiated contracts with vendors to ensure cost-effective production of promotional materials.
- Established relationships with external agencies or partners to expand reach of marketing efforts.
- Assisted executive management in developing long-term strategic plans related to growth initiatives.
VP of Sales and Business Development
Amcap Mortgage Ltd
Humble, Texas
01.2016 - 12.2018
- Monitored competitor activity in order to stay ahead of the curve on industry trends.
- Defined key performance indicators used by sales teams to measure progress against goals.
- Developed and implemented strategic sales plans to increase revenue and market share.
- Coached direct reports on best practices for delivering exceptional customer service experiences.
- Implemented innovative solutions to streamline processes related to lead generation, opportunity qualification, proposal creation, deal closure and post-sale follow up.
VP of Sales and Marketing
Fidelity
Cypress , Texas
01.2013 - 01.2016
- Collaborated with internal teams on cross-functional projects.
- Analyzed customer data to identify trends and opportunities for improvement.
- Analyzed competitive markets to identify trends and opportunities for growth.
- Maintained up-to-date knowledge of industry trends and best practices.
- Established pricing strategies based on market conditions and product demand.
- Created marketing plans that included budgeting, branding, positioning, advertising campaigns, public relations initiatives, and promotional activities.
Education
High School Diploma -
Humble Highschool
Humble, TX06-1994
Skills
- Product marketing
- Creative direction
- Mobile marketing
- Marketing analytics
- Multicultural marketing
- Customer segmentation
Timeline
Director of Marketing
Fairway Mortgage
01.2018 - Current
VP of Sales and Business Development
Amcap Mortgage Ltd
01.2016 - 12.2018
VP of Sales and Marketing
Fidelity
01.2013 - 01.2016
High School Diploma -
Humble Highschool
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