Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Michelle Meekma-Yaun

Belleville

Summary

Dynamic Account Manager with a proven track record at American Red Cross, excelling in strategic account planning and relationship management. Recognized for optimizing blood drive performance and enhancing donor recruitment through effective communication and team leadership. Achieved operational efficiency while fostering long-term partnerships, contributing to the organization’s mission of saving lives.

Overview

27
27
years of professional experience

Work History

Account Manager II

American Red Cross
12.2000 - Current
  • Ensure successful and cost-efficient blood drives for over 120 accounts through the recruitment of donors, and drive planning activities.
  • Maintain and manage strong relationships with internal and external partners to enhance satisfaction and retention.
  • Provide sponsor and community education on the importance of blood donation.
  • Prospecting, activation of new accounts, and maintenance of new accounts.
  • Develop strategic account plans with Blood Program Leaders and committees.
  • Analyze account performance data to identify growth opportunities and optimize collections at on-site blood drives.
  • Mentor new account managers and the Strategic Business Planning Manager, fostering professional development and team collaboration.
  • Establish clear communication channels between clients and internal teams, ensuring seamless project execution.
  • Received President's Club awards for goal achievement, operational efficiency, and contributing to the team's reputation for excellence.
  • Establish long-term customer relationships to enhance blood drive sponsor loyalty and satisfaction.
  • Provide coverage as needed for peer account managers and district managers.
  • Coordinate two special event blood drives annually, with one being the largest single-day special event blood drive in Wisconsin, collecting over 600 pints of blood.


Donor Recruitment Account Specialist

American Red Cross
05.1999 - 12.2000

Provided support to the Donor Resources Department and Donor Recruitment Representatives in the implementation and maintenance of blood donor programs, and blood drives.

Managed and coordinated over 200 One-A-Week Donor Clubs in Dane County.


Instructor/Customer Service Representative

American Red Cross
06.1998 - 06.1999
  • Developed and delivered training programs on CPR, first aid, and emergency preparedness.
  • Facilitated hands-on practice sessions to enhance participant skills and confidence in lifesaving techniques.
  • Coordinated scheduling and logistics for training sessions across multiple locations.
  • Evaluated participant performance through assessments to ensure competency in critical skills.

Education

Bachelor of Science - Community Health Education

University of Wisconsin, La Crosse
La Crosse, WI
12-1993

Skills

  • Strategic account planning/territory management
  • Relationship building and management
  • Data analysis and reporting tools
  • special event coordination
  • Donor recruitment
  • Performance optimization
  • Team leadership
  • Communication strategies

Accomplishments

President's Club Award Recipient. Received multiple years as an account manager for having achieved 100% in goal achievement and 93-95% operational efficiency within territory.

Timeline

Account Manager II

American Red Cross
12.2000 - Current

Donor Recruitment Account Specialist

American Red Cross
05.1999 - 12.2000

Instructor/Customer Service Representative

American Red Cross
06.1998 - 06.1999

Bachelor of Science - Community Health Education

University of Wisconsin, La Crosse
Michelle Meekma-Yaun