MICHELLE ROBISON
Newbury Park,CA
Summary
Strategic and results-driven business development and marketing professional with over 10 years of experience driving growth, building partnerships, and leading cross-functional initiatives. Skilled in developing go-to-market strategies, managing high-value accounts, and leading teams to exceed sales and engagement goals. Known for combining strong analytical insight with creative problem-solving to uncover new market opportunities and strengthen customer relationships. Experienced in collaborating with executive leadership, operations, and finance to align business objectives and deliver measurable outcomes. Passionate about leveraging strategic planning, relationship management, and storytelling to expand market presence and support long-term organizational growth.
Overview
12
12
years of professional experience
Work History
Whole Foods Market
01.2021 - 01.2023
- Led community and store-level marketing programs, including promotions, events, and partnerships that increase membership and drive repeat visits.
- Developed inclusive community events and giving programs with schools, nonprofits, and cultural organizations.
- Translated loyalty and consumer data into actionable promotions tailored to diverse customer segments.
CenterCal Properties
01.2019 - 01.2020
- Supported Regional Marketing Director and GM with business development, marketing strategy, and operational execution across multiple properties.
- Coordinated executive-level meetings, prepared presentations, and maintained calendars to ensure alignment across leadership teams.
- Managed external partnerships, event logistics, and sponsorships to drive NOI growth and community engagement.
Coca-Cola
01.2014 - 01.2018
- Supported senior executives by leading customer presentations, trade planning, and business reviews with top accounts (Shell, Domino's, Equinox, The Getty Center).
- Managed 500+ retail and foodservice accounts, ensuring consistent execution of promotional initiatives and strategic priorities.
- Coordinated multi-stakeholder projects across sales, marketing, and distribution, balancing competing deadlines and priorities.
- Grew customer base 10%+ annually through localized acquisition and retention strategies.
Household Operations Lead
California State University Northridge
01.2023 - Current
- Directed full-scope household operations, managing budgeting, forecasting, scheduling, and vendor relationships with strategic oversight and cost optimization.
- Led community engagement initiatives, including school partnerships, fundraising efforts, and event coordination supporting local organizations.
- Implemented structured systems to streamline logistics, communications, and resource allocation across multiple stakeholders.
- Developed structured routines and systems to improve efficiency and time management.
Education
Bachelor's Degree - Communications
California State University Northridge
01-2014
Skills
- Marketing Strategy & Campaign Execution
- Executive Calendar & Travel Management
- Expense Reporting & Budget Oversight
- Meeting & Event Planning (Onsite/Offsite)
- Presentation & Agenda Preparation
- Stakeholder & Vendor Management
- Confidential Communication & Professionalism
- Loyalty & Retention Programs
- Community Engagement & Event Management
- Influencer Outreach & Partnerships
- Adobe Creative Suite (Premiere Pro, Photoshop, Audition)
- Data Analysis & ROI Optimization
- Cross-functional Collaboration
- Retail Sales Strategy & Execution
- Account Management (Grocery & Natural Channels)
- Customer Relationship Building & Negotiation
- Marketing, Community Engagement & Events
Timeline
Household Operations Lead
California State University Northridge
01.2023 - Current
Whole Foods Market
01.2021 - 01.2023
CenterCal Properties
01.2019 - 01.2020
Coca-Cola
01.2014 - 01.2018
Bachelor's Degree - Communications
California State University Northridge