MIGUEL SOTO
New Caney,TX
Summary
Luxury retail and hospitality executive with 15+ years of leadership experience overseeing multi-unit retail operations, financial performance, merchandising strategy, and team development for world-class hospitality brands. Proven success growing annual revenue from $2.4M to over $3.0M, leading high-performing teams, improving profitability, and delivering exceptional guest experiences in luxury environments. Experienced collaborating with ownership, executive leadership, vendors, and cross-functional departments to drive operational excellence and sustainable business growth.
Overview
16
16
years of professional experience
Work History
Retail General Manager
JW Marriot Turnberry
Aventura, FL
05.2022 - 07.2026
- Direct all retail operations across five luxury retail locations, including the Spa Boutique, Golf Pro Shop, Turnberry News, Tidal Cove Water Park Retail, and Paddle & Pickleball Shop.
- Managed a $3M+ annual retail portfolio, including budgeting, forecasting, financial planning, inventory management, merchandising strategy, purchasing, and operational performance.
- Increased annual retail revenue from $2.4 million to more than $3.0 million through strategic merchandising, product assortment optimization, and operational improvements.
- Led recruiting, coaching, succession planning, and performance management for retail leadership and hourly associates.
- Presented monthly financial performance, P&L analysis, and business strategies to hotel ownership and executive leadership.
- Negotiated vendor relationships, purchasing agreements, and inventory planning to maximize profitability while maintaining luxury brand standards.
- Partner with Marketing, Finance, Spa, Golf, Food & Beverage, and Resort Operations to enhance guest experience and increase retail capture rates.
- Developed annual business plans, seasonal merchandising initiatives, promotional campaigns, and sales strategies aligned with resort objectives.
Retail Store Manager
Verizon
Fort Lauderdale, FL
08.2018 - 05.2022
- Led high-volume wireless retail location consistently exceeding sales, customer experience, and operational KPIs.
- Developed sales coaching programs that improved team performance and customer retention.
- Managed staffing, scheduling, payroll, performance evaluations, and employee development.
- Recognized for driving business growth through consultative selling and operational excellence.
Real Estate Agent
Aventura Reality Group
Lynn, MA
08.2016 - 02.2018
- Surpassed more than $3.2 million in sales.
- Prepared documents such as representation contracts, purchase agreements, closing statements, leases and deeds.
- Excelled in client development, public relations, customer follow up and property management.
Retail Store Manager
T-Mobile
Coral Springs, FL
10.2010 - 08.2016
- Increased consumer sales 25%, business sales 15%, and total revenue 30% through strategic coaching and sales process improvements.
- Managed a $1.9M retail operation with full responsibility for staffing, budgeting, inventory, customer experience, and profitability.
- Selected as North Fort Lauderdale Small Business Ambassador, leading the region in B2B sales performance.
Education
Bachelor of Arts - Business Administration And Management
North Shore Community College
Danvers, MASkills
- Multi-Unit Retail Operations
- P&L Management
- Revenue Growth
- Strategic Planning
- Luxury Hospitality
- Team Leadership
- Executive Communication
- Budget Development
- Vendor Negotiations
- Inventory Optimization
- Merchandising Strategy
- Financial Forecasting
- Guest Experience
- Operations management
- Excellence Talent Development
Languages
Spanish, Native
Timeline
Retail General Manager
JW Marriot Turnberry
05.2022 - 07.2026
Retail Store Manager
Verizon
08.2018 - 05.2022
Real Estate Agent
Aventura Reality Group
08.2016 - 02.2018
Retail Store Manager
T-Mobile
10.2010 - 08.2016
Bachelor of Arts - Business Administration And Management
North Shore Community College