Mike Casey
Duarte,CA
Summary
Accomplished Sales Director offering 23 years of experience in management and maximizing sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion, and merchandising to achieve market penetration. Highly effective at turning around regional sales teams and increasing revenue. Talented Musician with expertise in multiple instruments and 30 years of experience in the music industry.
Overview
34
34
years of professional experience
Work History
Director of Sales and Marketing
Service Genius
02.2022 - Current
- Manage a high-performing HVAC sales team, providing training to enhance their skills and performance.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
Entertainment/Event Booking Manager
Showcase Promotions
03.2003 - Current
- Increased customer satisfaction by efficiently managing and processing bookings for various events.
- Streamlined booking procedures for improved client experience and increased repeat business.
- Negotiated favorable contract terms with vendors and suppliers, reducing costs and increasing profitability.
Musician
Independent
01.1990 - Current
- 30 years experience in Vocals, Guitar, Bass, Drums, Ukulele
- Established strong relationships in the music industry
- Restored instruments with meticulous attention to detail, preserving their original aesthetics and value.
- Expanded musical repertoire through exploration of diverse genres, styles, and techniques.
National Sales Director
FilterBuy
01.2019 - 01.2022
- Managed national sales programs, supervised outside/inside sales teams and evaluated KPIs for promotional opportunities
- Increased sales revenue by developing and implementing strategic sales plans tailored to regional markets.
- Overhauled underperforming territories by reassigning resources or implementing targeted improvement initiatives.
National Account Sales Manager
Zumex
03.2008 - 11.2019
- Increased national account sales by developing and implementing effective strategies
- Built strong relationships with key clients for improved customer satisfaction and long-term retention.
- Managed a diverse portfolio of national accounts, ensuring consistent revenue growth and profitability.
- Negotiated high-value contracts, securing favorable terms for both the company and clients.
Regional Sales Manager
Climate Pros
Chicago, IL
07.2015 - 01.2019
- Promoted HVAC service contracts to commercial clients in Southern California
- Educated leaseholders on the benefits of HVAC maintenance, marketed routine maintenance agreements,
- Drove revenue growth by introducing light commercial equipment replacement solutions.
- Collaborated with team members to complete large-scale installations efficiently and within budget constraints.
- Strengthened relationships with clients by conducting follow-up visits to ensure continued satisfaction with services provided.
National Sales and Marketing Manager
Charlies Fixtures
01.2002 - 02.2008
- Boosted equipment sales by identifying customer needs and recommending appropriate solutions.
- Collaborated with the marketing team to develop targeted promotional strategies for specific products.
- Established long-lasting relationships with clients, leading to increased repeat business.
Education
Bachelor of Arts -
California State University - Los Angeles
Los Angeles, CAHVAC Technical Degree - HVAC Installation And Repair
Los Angeles Trade Technical College
Los Angeles, CASkills
- Sales training and leadership
- Client Relationship Management
- Channel Development
- Trade show representation
- Sales strategy development
- Vendor Management
- Sales process optimization
- Key account targeting
- Customer Portfolio Management
- Solution selling
- Time management abilities
- National account management
- Instrument repairs
- Instrument Proficiency
- Music Marketing
- Live Music Performances
Timeline
Director of Sales and Marketing
Service Genius
02.2022 - Current
National Sales Director
FilterBuy
01.2019 - 01.2022
Regional Sales Manager
Climate Pros
07.2015 - 01.2019
National Account Sales Manager
Zumex
03.2008 - 11.2019
Entertainment/Event Booking Manager
Showcase Promotions
03.2003 - Current
National Sales and Marketing Manager
Charlies Fixtures
01.2002 - 02.2008
Musician
Independent
01.1990 - Current
Bachelor of Arts -
California State University - Los Angeles
HVAC Technical Degree - HVAC Installation And Repair
Los Angeles Trade Technical College
Affiliations
- Guitar
- Bass Guitar
- Drums
- Ukulele
- Vocals/Singer
- Outdoors
- Family man
- Artist
Personal Information
Title: Sales Director
Personal Information
Title: Sales Director
Personal Information
Title: Sales Director