Mike Fratto
Scottsdale,AZ
Summary
High-achieving General Sales Manager adept at building and leading successful sales teams. Versed in automotive industry practices, needs and customers. Offering 22 years' experience in the field.
Overview
18
18
years of professional experience
Work History
Sales Manager / General Sales Manager
Showcase Honda
10.2020 - Current
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- 60 plus phone calls daily for confirmations, missed appointments, set daily appointments.
- Made sure every sales person had their calls in on CarWars 60+ and an appointment set for next shift
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- P&L statements along with AOP's and financial statements.
- Pre-owned appraising for retail or wholesale profit.
- Work directly with fixed-ops, making sure recon was correct.
- Increase profit and volume from every angle of every deal.
General Sales Manager
Lithia Chrysler Dodge Jeep Ram Of Concord
12.2018 - 03.2020
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Organized promotional events and interacted with community to increase sales volume.
General Sales Manager
All Star Hyundai
06.2017 - 12.2018
- Hire and train sales staff to be above excellent and to exceed goals.
- Worked with service along with UCM to make sure cars are front line ready.
- Weekly CIT meetings to prevent funding delays across all platforms.
- Allocate inventory specific for our demographic.
- Held weekly meetings with Sales Managers to drive business in a forward motion and to exceed gross and volume objectives.
- Advertising and marketing strategies to drive traffic.
General Sales Manager
FH Dailey Chevrolet
03.2015 - 05.2017
- Coach underperforming employees in sales techniques to exceed goals and advancement.
- Oversee promotional strategies to drive new business.
- Exceed factory budget numbers for higher allocation.
- Managing the process to over achieve monthly objectives.
- Worked out of both locations driving business to both stores.
- Built relationships with customers and community to establish long-term business growth.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Sales Manager
Concord Honda
02.2006 - 03.2015
- Exceeded Sonic Automotive objectives.
- Earned "Starter" on Sonic Playbook.
- Held internal contests for sales professionals to motivate tracking numbers and growth.
- Worked on approvals with all types of credit.
- Conducted daily "Save a Deal" meetings to capture potentially missed opportunities.
- Worked E-Leads Perfect prospect and Equity to capture profits.
Education
High School Diploma -
West Aurora High School
West Aurora07.2002
Skills
- Team Leadership
- Dedicated team player
- Process focused
- Relationship selling
- Reliable and dependable
- Positive outlook
- People focused
- Attention to detail
- Bank relationships
- Training and motivating
- Mentor
- Team Development
Accomplishments
- Hit top 10 profitable managers in all of BHA stores (only honda store to hit this).
- Apart of a Master Circle / Presidents Award winning Honda dealership.
- Took an under-performing store to the top 3 in the region. Managed a process to increase volume and gross. Was part of Concord Honda as we hit record breaking numbers. Always maintain excellent CSI and ASI. President's Award winning store manager.
Timeline
Sales Manager / General Sales Manager
Showcase Honda
10.2020 - Current
General Sales Manager
Lithia Chrysler Dodge Jeep Ram Of Concord
12.2018 - 03.2020
General Sales Manager
All Star Hyundai
06.2017 - 12.2018
General Sales Manager
FH Dailey Chevrolet
03.2015 - 05.2017
Sales Manager
Concord Honda
02.2006 - 03.2015
High School Diploma -
West Aurora High School
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