Michael Mercado
Chula Vista,CA
Summary
Dynamic sales professional with 10+ years of experience exceeding quotas and driving revenue growth in competitive markets. Recognized for surpassing targets through strategic relationship building, data-driven prospecting, and persuasive negotiation. Proven ability to develop new territories, upsell effectively, and strengthen client loyalty.
Overview
16
16
years of professional experience
Work History
Direct Sales Representative SFU/MDU
Cox Communications
01.2015 - 02.2022
- Achieved #1 national ranking for highest percentage of top-tier internet service level sales amongst MDU Reps.
- Canvassed residential and multi-dwelling units to generate new leads and secure sales.
- Built partnerships with leasing offices and property managers to gain competitive advantage.
- Collaborated with account managers to coordinate events and product demonstrations.
- Met customers in homes and businesses to discuss and demonstrate products.
Outbound Sales Representative
Cox Communications
02.2013 - 10.2014
- Top CA Rep who surpassed 200 PSU's in a month.
- Would also assist with Inbound Sales and Retention.
- Managed high-volume outbound calls via auto-dialer to upsell services and close pending orders.
- Increased completion rates of open work orders by proactive follow-ups.
Traveling Sales Representative
Family Roots
01.2011 - 08.2012
- Performed effectively in self-directed work environment, managing day-to-day operations, quotas, and decisions, and travel.
- Opened pop-up retail locations, consistently exceeding event sales targets around the U.S. and Japan.
- Independently identified untapped sales locations throughout the United States.
Retail Sales Manager
The Mobile Solution
02.2008 - 06.2009
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Managed day-to-day staffing and handled scheduling for all kiosk employees.
- Oversaw employee training, performance, and corrective action plans to maintain sales targets.
- Coached sales associates in product knowledge, sales incentives, selling techniques, and retention significantly increasing customer satisfaction ratings.
Sales & Leasing Representative
El Cajon Mitsubishi
06.2006 - 12.2007
- Managed full sales cycle for new and pre-owned vehicles, including leasing, test drives, and negotiations.
- Greeted and assisted customers on the lot, handled inbound calls, and conducted follow-up with prospects to drive sales.
- Trained sales team members on product knowledge and new feature rollouts, improving team performance.
- Participated in high-volume “used car tent sales” events, consistently generating strong leads and conversions.
Skills
- Sales Quota Achievement
- Relationship Development
- Business growth and retention
- Customer acquisition
- Field experience
- Product Knowledge Expert
Timeline
Direct Sales Representative SFU/MDU
Cox Communications
01.2015 - 02.2022
Outbound Sales Representative
Cox Communications
02.2013 - 10.2014
Traveling Sales Representative
Family Roots
01.2011 - 08.2012
Retail Sales Manager
The Mobile Solution
02.2008 - 06.2009
Sales & Leasing Representative
El Cajon Mitsubishi
06.2006 - 12.2007