Mike Peters
Salem,OR
Summary
Seasoned Sales Representative and Account Manager with retail management experience. A motivated, intuitive, and quick learner with multiple passions and a natural curiosity. An engaged people person who thrives in diverse environments and loves working in teams to achieve sustainable, long term, meaningful growth, and long lasting professional business relationships.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Sales Representative High Traffic Beer and Non-Alc
Columbia Distributng
Salem, Oregon
11.2006 - Current
- Meet with existing customers and prospects to discuss business needs and recommend solutions.
- Multitask key account and supplier satisfaction while meeting order deadlines for operational streamlining protocols and sales goal execution.
- Develop and maintain working relationships with key high profile accounts and ensure continued satisfaction for long term growth.
- Maintain on hand stock inventory levels to meet customer demands.
- Resolve and de-escalate conflicts in delivery and service errors to uphold positive client relations.
- Attend advanced training sessions to increase product knowledge as well as maintain education pertaining to state laws that govern industry regulations.
- Increase account awareness and knowledge base about current and new product lines and brands to fit the needs of their customer base.
- Exercise active listening skills to identify client needs and work to find solutions.
- Assist in stock organization, keeping retail warehouse spaces clean, safe, and easy to maintain.
- Train and mentor new sales representatives as well as actively recruit new talent.
- Boost brand awareness and employ sales tactics as part of territory development.
- Facilitate and enforce supplier contracts with retail accounts.
- Execute workload goals in an efficient and timely manner according to the needs outlined by leadership and directors.
Sales Representative Combo Beverage
Columbia Distributing
Salem, OR
11.2006 - Current
- Cultivated relationships with clients to enhance customer loyalty and retention.
- Analyzed market trends to identify new business opportunities and client needs.
- Secured control over category management in controlable accounts.
- Ensured dominant visual representation of our brands from "Curb to Cooler".
- Maintained current and competitive pricing standards.
- Influenced positive changes in difficult On Premise accounts gaining ground on additional promotion capabilities a tap handle domination. Increasing our brand visibility.
- Managed a combination of account types and furthered my knowledge of the nuanced dynamics within On Premise and Controllable Convenience channel accounts.
Sales Merchandiser Non-Alcoholic Portfolio
Columbia Distributing
Salem, OR
11.2006 - Current
- Developed relationships with account buyers and operations staff.
- Organized and executed sales goals and supplier focuses.
- Managed inventory levels and organized backstock spaces
- Merchandised products, worked delivered loads, built and executed store level planners and programs.
- Maintained effective rotation of products.
- Activated Non-Alcoholic programming and developed brand awareness of new and emerging products.
Sales Associate
Columbia Distributing
11.2006 - Current
- Provided vacation support for sales staff
- Refreshed point of sale, price tags, and creative displays
- Assisted merchandising team with additional product rotation support.
- Provided backup at account resets
- Delivered sales takes and processed invoices
Wine Sales Representative
Mt. Hood Beverage (Columbia Pre-Merge)
Salem, OR
11.2006 - Current
- Developed and maintained relationships with key accounts to enhance product visibility.
- Conducted market analysis to identify emerging trends in wine sales and consumer preferences.
- Executed strategic promotional campaigns, increasing brand awareness among target demographics.
Merchandiser
Mt Hood Beverage (Columbia Pre-merge)
Salem, OR
11.2006 - Current
- Executed merchandising protocols and standards safely and efficiently.
- Trained and mentored new team members on merchandising best practices and company standards.
- Collaborated with sales teams to align promotional displays with marketing initiatives and customer preferences.
- Developed strong working relationships and reputations throughout my market
Assistant Store Director
Warehouse Music
Salem, OR
04.2002 - 11.2006
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Balanced fast paced work loads, multitasking between achieving sales goals, customer satisfaction, and operational execution.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Promoted professional growth and facilitated talent development of each associate to drive performance excellence.
- Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
- Reviewed sales and gross profit reports to determine options for increasing market growth.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Screened applications to locate desirable applicants to fit the company's unique employment needs for long term satisfaction and low turnover.
- Trained new employees as well as actively recruited new talent.
- Mediated and de-escalated employee and customer conflicts to foster a positive work environment.
Education
High School Diploma -
Stayton High School
Stayton, OR06-2000
Skills
- Account Management
- Business Networking
- Customer Relations
- Staff Training
- Problem Solving
- Interpersonal Communication Skills
- Conflict Resolution/De-escalation
- Adaptive Learning
- Active Listening
- Time Management
- Microsoft Excel, Word, and PowerPoint
- Workload Organization/Balancing
- Self Motivated/Managed
- Retention strategies
- Inventory Management
- Contract Execution and Management
Certification
Cicerone Certification Program
Open Sales Certification Program
Timeline
Sales Representative High Traffic Beer and Non-Alc
Columbia Distributng
11.2006 - Current
Sales Representative Combo Beverage
Columbia Distributing
11.2006 - Current
Sales Merchandiser Non-Alcoholic Portfolio
Columbia Distributing
11.2006 - Current
Sales Associate
Columbia Distributing
11.2006 - Current
Wine Sales Representative
Mt. Hood Beverage (Columbia Pre-Merge)
11.2006 - Current
Merchandiser
Mt Hood Beverage (Columbia Pre-merge)
11.2006 - Current
Assistant Store Director
Warehouse Music
04.2002 - 11.2006
High School Diploma -
Stayton High School