Milady Estrella
Riverside,NJ
Summary
Directed and mentored store managers and co-managers across Northeast region.
Received Regional Attitude is Everything Award for 2021 and 2025, recognizing exceptional customer service and team morale.
Implemented strategies to reduce shrinkage across four managed locations.
Cultivated regional talent by guiding future leaders into management roles.
Overview
18
18
years of professional experience
Work History
General Manager
GUESS Factory
Pottstown, PA
06.2023 - Current
- Directed operational strategies to enhance store performance and customer satisfaction.
- Managed inventory levels and supply chain logistics to optimize product availability.
- Implemented training programs to develop staff skills and improve team productivity.
- Analyzed sales data to identify trends and adjust merchandising strategies accordingly.
- Led cross-functional teams in executing marketing initiatives that increased brand awareness.
- Established key performance indicators (KPIs) to monitor operational efficiency and drive continuous improvement.
District Training Manager
GUESS Factory
05.2021 - Current
- Developed and implemented training programs to enhance employee performance and engagement.
- Facilitated workshops focusing on product knowledge and customer service excellence.
- Collaborated with management to identify training needs and streamline onboarding processes.
- Evaluated training effectiveness through feedback and performance assessments.
- Streamlined district training processes for increased efficiency and productivity.
- Streamlined HR efficiencies, coordinated new hire orientations and provided onboarding and training for new employees.
- Led Regional training for all new store managers and co managers
- Reported directly to regional manager and partnered with district managers in increasing revenue through customer experience.
Store Manager
GUESS Factory
Blackwood, NJ
06.2019 - 07.2022
- Led daily store operations, ensuring exceptional customer service and adherence to company policies.
- Developed and implemented visual merchandising strategies to enhance product presentation and drive sales.
- Trained and mentored staff on operational procedures, fostering a collaborative team environment.
- Analyzed sales trends to optimize inventory management and improve stock turnover rates.
- Executed loss prevention strategies, reducing shrinkage through effective staff training and monitoring practices.
Regional Recruiter
Rue21
07.2018 - 05.2019
- Reviewed job applications to identify, vet and recommend optimal candidates.
- Promptly corresponded with all applicants and coordinated and conducted interviews.
- Travel throughout the region to do in person recruiting and sourcing for store manager positions.
- Review resumes and screen viable candidates before submitting to district manager.
Store Manager
Rue21
Franklin Mills, PA
06.2016 - 05.2019
- Lead a team of 10-30 (peak season) associated with 3 supporting managers to drive results.
- Immediately addressed problems with customers to promote quick and successful resolution.
- Recruited, interviewed and hired individuals who would bring passion and dedication to the positions at hand.
- Communicated clear expectations and goals to each team member.
- Managed scheduling for store shifts to accomplish proper staffing at all times.
- Support district manager in training new store managers and full time assistants entering the brand.
- Reduced shrink by following strict company guidelines.
Store Manager
Justice
Moorestown, NJ
05.2010 - 05.2016
- Built relationships with customers to increase likelihood of repeat business.
- Worked collaboratively in team environment.
- Helped customers with questions, problems and complaints in person and via telephone.
- Met or surpassed business targets on regular basis through strategic employee engagement and forward-thinking planning.
- Recruit hire and Staff all associates and supporting managers. Identified top taken to ensure customer service was priority.
Pink Manager
Victoria’s Secret
Moorestown, NJ
11.2007 - 01.2009
- Maintained high levels of organization in store by directing customers and replenishing merchandise.
- Conducted store inventories once per quarter.
- Create customer loyalty by introducing credit cards.
- Set Brand guides to company standard.
- Lead a team of 3-6 associates at a time and maximize sales.
- Supported Operations manager in inventory control and in other departments as needed to meet the needs of the business.
Skills
- Employee development
Problem resolution
Operations management
Team player
Effective leader
Training and coaching
Team leadership
Staff training/development
P&L management
Team training and development
Employee development
Languages
Spanish
Native or Bilingual
Timeline
General Manager
GUESS Factory
06.2023 - Current
District Training Manager
GUESS Factory
05.2021 - Current
Store Manager
GUESS Factory
06.2019 - 07.2022
Regional Recruiter
Rue21
07.2018 - 05.2019
Store Manager
Rue21
06.2016 - 05.2019
Store Manager
Justice
05.2010 - 05.2016
Pink Manager
Victoria’s Secret
11.2007 - 01.2009