Monique Pelletier
Director Of Sales
Ukiah,CA
Summary
Accomplished Sales Manager with over 20 years of experience driving growth through client acquisition and fostering long-term B2B and B2C relationships. Adept at serving as a liaison between stakeholders, connecting internal teams with external partners to align goals and ensure seamless communication. Proven ability to build, retain, and nurture accounts through personalized support and attentive service. Highly skilled in developing marketing strategies, product promotion, and merchandising to achieve market penetration. Demonstrated success in expanding networks, enhancing brand visibility, and connecting critical business dots through strategic relationship management and persuasive brand positioning.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work History
VP of Sales
Flow Cannabis Co.
Redwood Valley, California
02.2022 - 07.2022
- Negotiated high-value contracts with 100+ clients, ensuring a win-win situation for both parties while maximizing profitability.
- Increased company revenue by implementing strategic sales plans and targeting key market segments.
- Organized trade shows participation, showcasing company offerings, and generating valuable networking connections.
- Provided regular updates to executive leadership on key performance metrics, offering insights into areas requiring attention or adjustment for continued growth.
Head of Bulk Sales
Flow Cannabis Co
Redwood Valley, California
08.2021 - 07.2022
- Managed all bulk accounts, ensuring client satisfaction and maintaining strong business relationships.
- Sold 500-2k pounds on average, monthly.
- Achieved over $1 million in sales of bulk materials within an 3-month period, exceeding sales targets and driving significant revenue growth.
- Facilitated on-site buyer engagement, leading facility tours, and presenting bulk materials to prospective clients.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Organized and detail-oriented with a strong work ethic.
- Resolved problems, improved operations and provided exceptional service.
Procurement Specialist
Flow Cannabis Co
Redwood Valley, California
08.2019 - 06.2022
- Worked with the entire farmer network of over 150 farmers to procure for multiple brands.
- Onboarded an average of 5-10 farmers monthly into the network, aligned with the company's procurement needs.
- Collaborated with 21 brands across California to effectively procure their products.
- Developed and maintained detailed records of all procurement activities for accurate tracking and reporting purposes.
- Maintained an up-to-date database of buyers, suppliers, farmers, and contracts to support accurate recordkeeping.
- Built strong relationships with farmers to optimize procurement processes and ensure a reliable supply chain.
Business Development
Flow Cannabis Co
Redwood Valley, California
05.2021 - 04.2022
- Grew relationships with cannabis business at every point in the supply chain.
- Collaborated directly with over 30 brands and white-labeling partners to integrate them into the distribution channel, expanding market reach, and enhancing product availability.
- Tracked marketing performance metrics, optimizing campaigns for maximum impact and ROI.
- Assisted in conducting SWOT analyses to identify areas of improvement within the organization's business operations.
Marketing
Flow Cannabis Co
Redwood Valley, California
11.2019 - 01.2022
- Assisted in developing and authenticating the brand story for 10 product lines to ensure alignment with company values and enhance brand identity.
- Strengthened client relationships by providing tailored marketing advice and support.
- Devised and deployed creative marketing plans.
- Collaborated with the marketing team to design and implement integrated digital marketing strategies tailored to client needs, driving engagement and brand visibility.
- Supervised social media marketing strategies.
- Brought expert market knowledge to develop product stories.
- Contributed to creative development and storytelling, shaping brand narratives to resonate with target audiences.
Experiential Sales Manager
Flow Cannabis C
Redwood Valley, California
10.2018 - 09.2020
- Territory Manager for northern California territory
- Maintained relationships with accounts and found new ones by identifying needs and offering appropriate services.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Increased retail sales over 100% in the first 6 months
- Penetrated 80% of the territory in the first 6 months
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
Education
Master of Arts - International Relations And Affairs
San Francisco State University
San Francisco, CA 08.2005 - 05.2007
Bachelor of Arts - International Relations
University of California, Santa Barbara
Santa Barbara, CA 08.2004 - 05.2005
Associate of Arts - Intercultural, Multicultural, And Diversity Studies
Santa Barbara City College
Santa Barbara, CA 08.2000 - 05.2003
Skills
Negotiation expertise
Sales Presentations
Interpersonal and written communication
Sales expertise
Closing Techniques
Sales process optimization
Revenue Growth
Industry Networking
Business Networking
Sales strategy
Sales Team Leadership
Objection handling
Client acquisition
Languages
cherokee
Elementary
Spanish
Professional Working
Interests
Yoga
Nature
Herbalist
Travel
Certification
Yoga Teacher 500YTT
Timeline
VP of Sales
Flow Cannabis Co.
02.2022 - 07.2022
Head of Bulk Sales
Flow Cannabis Co
08.2021 - 07.2022
Business Development
Flow Cannabis Co
05.2021 - 04.2022
Marketing
Flow Cannabis Co
11.2019 - 01.2022
Procurement Specialist
Flow Cannabis Co
08.2019 - 06.2022
Experiential Sales Manager
Flow Cannabis C
10.2018 - 09.2020
Yoga Teacher 500YTT
02-2011
Master of Arts - International Relations And Affairs
San Francisco State University
08.2005 - 05.2007
Bachelor of Arts - International Relations
University of California, Santa Barbara
08.2004 - 05.2005
Associate of Arts - Intercultural, Multicultural, And Diversity Studies
Santa Barbara City College
08.2000 - 05.2003
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