Morgan Burdette
De Pere,WI
Summary
Dynamic sales leader with a proven track record at Coca-Cola Company, excelling in sales forecasting and strategic planning. Expert in team leadership and customer relationship management, driving significant revenue growth and market expansion. Adept at analyzing market trends to optimize product positioning and enhance profitability.
Overview
30
30
years of professional experience
Work History
Regional Sales Manager, Midwest
Perfect Hydration Water
Vernon, California
09.2021 - Current
- Drove regional sales strategy for Midwest, expanding market presence and increasing revenue by targeting key demographics.
- Built and managed high-performing sales team, setting clear targets and monitoring performance to achieve regional sales goals.
- Develop and nurture relationships with key distributors, retailers, and partners to optimize product availability and visibility.
- Analyzed market trends, competitor activity, and customer needs to inform product positioning and enhance promotional effectiveness.
- Collaborate with marketing and operations to execute campaigns, promotions, and launch new products.
- Monitor and forecast regional sales, budget adherence, and profitability.
Area Sales Manager
Kay Distributing
De Pere, Wisconsin
02.2005 - 06.2021
- Developed a business plan and sales strategy to achieve company sales goals and profitability.
- Managed non-alcoholic beverage portfolio for region, overseeing product placement, promotions, and customer relations.
- Led performance management and professional development initiatives for Account Executives to enhance sales effectiveness.
- Developed action plans for individuals and teams to efficiently identify and pursue sales leads and prospects.
- Initiated and coordinated development of action plans to penetrate new markets.
- Assisted in developing and implementing marketing plans.
District Sales Manager
Coca-Cola Company
Oshkosh/Wrightstown, WI
01.1996 - 05.2005
- Developed and implemented sales strategies for Category 1 and 2 merchandise to drive revenue growth.
- Trained and evaluated sales team, enhancing skills and delegating tasks to optimize performance.
- Established and maintained long-lasting, positive customer relationships.
- Supervised daily sales and merchandising standards to ensure compliance with company expectations.
- Scheduled sales meetings to meet business demands.
- Duties included delivering products, displaying merchandise, and rotating products to company standards.
Education
Bachelor of Science - Speech and Communications
University of Wisconsin–Oshkosh
Oshkosh, WISkills
- Business development
- Sales forecasting
- Market analysis
- Account development
- Customer relationship management
- Strategic planning
- Team leadership
Awards
- 2002 Sales Manager of the Year Coca-Cola Enterprise
- 2021 Regional Manager of the Year Perfect Hydration Water
Timeline
Regional Sales Manager, Midwest
Perfect Hydration Water
09.2021 - Current
Area Sales Manager
Kay Distributing
02.2005 - 06.2021
District Sales Manager
Coca-Cola Company
01.1996 - 05.2005
Bachelor of Science - Speech and Communications
University of Wisconsin–Oshkosh