Jimmy Morales
Flower Mound,TX
Summary
Driven automotive leader with a proven track record at Park Place Lexus and Mercedes (Asbury Auto), excelling in process improvement and budget management. Expert in performance analysis and KPI coaching, driving team success and enhancing customer satisfaction. Skilled in utilizing experience in fixed operations and variable operations which fosters team development to achieve operational excellence and exceed sales targets.
Overview
26
26
years of professional experience
Work History
New Car Sales Director
Park Place Lexus Grapevine
Grapevine, TX
01.2025 - Current
- Identified opportunities for process improvement within the service department.
- Monitored shop productivity reports to determine if goals were being met or exceeded.
- Implemented new methods to increase efficiency in the service department.
- Resolved customer disputes by listening attentively to their concerns and finding appropriate solutions.
- Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
- Analyzed business performance data and forecasted business results for upper management.
- Led sales team in achieving monthly car sales targets.
- Developed and implemented strategic marketing initiatives for new car launches.
- Collaborated with finance department to create competitive financing options for customers.
- Trained and mentored sales staff to improve customer engagement techniques.
- Oversaw dealership operations to ensure compliance with industry regulations and standards.
Service Director
Park Place Lexus Grapevine
Grapevine, Texas
03.2023 - 01.2025
- Responsible for overseeing and executing a budget of over $19 million while managing a team of 55 technicians, 19 ASMs, 32 valet/car wash staff, 1 shop manager, and 2 service managers.
- Oversaw service operations to ensure customer satisfaction and retention.
- Managed service team to deliver high-quality automotive repairs and maintenance.
- Developed training programs to enhance staff skills and knowledge in automotive services.
- Managed daily operations of customer service department, including scheduling, training and supervising staff.
Service Director
Park Place Motorcars Mercedes-Benz
Fort Worth, TX
04.2017 - 01.2023
- Responsible for overseeing and executing a budget of over $7.5 million while managing a team of 38 technicians, 9 ASMs, 16 valet/car wash staff, 1 shop manager, and 1 service manager.
- Manage employee schedules and pay plans.
- Forecast weekly and monthly goals and objectives for the department.
- Work closely with the Parts Director to ensure a timely turnaround of parts needed for internal jobs.
- Collaborate consistently with the Shop Foreman to ensure customer vehicles are serviced properly and in a timely manner.
- Attend weekly and monthly meetings with the General Manager, fellow Directors we well as department staff of ASM's and technicians.
- Prepare and administer an annual operating budget for the service department.
- Partner with local Technician Institutes to recruit future technicians.
- Partner with OEM and other third party vendors.
- Consistently train, develop and reward employees.
Service Manager
Park Place Motorcars Mercedes-Benz
Dallas, TX
03.2015 - 04.2017
- Responsible for training ASM's, loan car coordinator valets and car wash staff.
- Coach and assist ASM's to achieve highest levels of KPI's; hours per repair order, gross per repair order and CSI.
- Mentor top performers to further career path; two ASM's trained under my leadership that advanced to service management roles within Park Place.
- Handle and resolve all customer complaints.
- Conduct monthly performance reviews.
Assistant Service Manager
Park Place Motorcars Mercedes-Benz
Dallas, TX
05.2006 - 03.2015
- Coordinated service schedules for technicians and communicated with customers effectively.
- Assisted in training new staff on company policies and service procedures.
- Evaluated service requests and prioritized tasks to streamline workflow.
- Resolved escalated customer complaints in a timely manner while keeping customers informed throughout process.
Service Advisor
Westside Lexus
Houston, TX
03.2000 - 05.2006
- Assisted customers with service inquiries and appointment scheduling.
- Explained service recommendations and vehicle maintenance needs to clients.
- Managed customer relationships to enhance satisfaction and loyalty.
- Developed knowledge of Lexus products and services for effective support.
Skills
- Process improvement
- Budget management
- Performance analysis
- Customer resolution
- Proficient in CDK, X-Time, MOC 1, TSD, Logictrac, Dynatron, Dealer Socket, Dealer Daily
- Team leadership
- KPI coaching
- Team training and development
- Mercedes and Lexus Master Certified
- 2024 Graduate of NADA GM Academy
Accomplishments
• Park Place Mercedes Benz, Coach of the Year (2019 & 2022)
• Graduated class of 2024 NADA General Manager Academy
• Graduated class of 2024 NADA General Manager Academy
Timeline
New Car Sales Director
Park Place Lexus Grapevine
01.2025 - Current
Service Director
Park Place Lexus Grapevine
03.2023 - 01.2025
Service Director
Park Place Motorcars Mercedes-Benz
04.2017 - 01.2023
Service Manager
Park Place Motorcars Mercedes-Benz
03.2015 - 04.2017
Assistant Service Manager
Park Place Motorcars Mercedes-Benz
05.2006 - 03.2015
Service Advisor
Westside Lexus
03.2000 - 05.2006