NANCY SCHIEBER
Chicago
Summary
Lead Media, Communications, and Marketing Campaigns That Drive Successful Events, Record-Breaking Contributions, Scalable Growth, and Measurable Results Leverage communications as strategy to mobilize teams through clear, actionable direction, providing clarity in ambiguity and driving multiple, simultaneous, and complex initiatives. Influence decision-makers using storytelling, sound media planning strategies, and proven practices. Cultivate strong relationships with team members, vendors, decision makers, and key stakeholders. Seasoned Change Management Leader with comprehensive experience in implementing strategic organizational change. Strengths lie in identifying areas for improvement, developing effective action plans and leading cross-functional teams to drive operational efficiency. Previous roles have resulted in successful business transformations, enhanced productivity and improved employee engagement.
Overview
21
21
years of professional experience
Work History
Director, Marketing and Communications
HOLY TRINITY HIGH SCHOOL
Chicago
01.2022 - Current
- Develop and execute comprehensive marketing and communication strategies to increase enrollment and support fundraising using various software and AI platforms.
- Manage marketing budget and event budgets of up to $500K.
- Strengthen brand identity through targeted events including fundraising galas, open houses, back-to-school nights, holiday gatherings, and symposiums.
- Build and maintain relationships with board of trustees, donors, and stakeholders.
- Manage all internal and external communications, including annual report, Board Bulletin, newsletters, emails, invitations, and acknowledgments.
- Drove a 40% increase in enrollment with a comprehensive school rebrand, including a new website, logo, brand book, belief messaging, unified communication strategy.
- Generated $1.3M-$1.5M annually by hosting 500 guests for school's largest fundraiser.
- Strengthened school's presence and outreach impact by strategically targeting donors, alums, prospective students, and local community.
- Refined campaigns by continuously analyzing performance of marketing campaigns across mail, digital, and media channels to maximize impact.
- Boosted school visibility and engagement with high-quality marketing assets, including strategic video content, print and digital ads, outdoor promotions, and branded materials.
- Delivered strategic guidance and leadership to advancement team of 6 tasked with fundraising and community relations aligned with brand awareness initiatives.
Manager, Marketing and Development
CHICAGO PSYCHOANALYTIC INSTITUTE
Chicago
01.2019 - 01.2022
- Designed and implemented a marketing strategy that increased enrollment, revenue, and charitable contributions to treatment centers offering psychotherapy and psychoanalytic services.
- Produced all public-facing communications, including quarterly newsletters, announcements, invitations, social media content, emails, annual appeals, advertising copy, surveys, flyers, letters, and targeted messaging in compliance with brand standards and guidelines.
- Oversaw annual fundraiser and more intimate gatherings such as presentations and board dinners.
- Allocated $100K marketing budget.
- Influenced $40K in savings by delivering detailed reports, SWOT analyses, and strategic recommendations based on surveys, donor contributions, and social media engagement to board of 25, resulting in streamlined staff workflows.
- Increased client base by 10% through webcasts, radio interviews, and virtual presentations in major media outlets.
- Expanded donor and client engagement, sustaining growth even through pandemic via messaging (radio, print, social media) to key audiences.
Manager, Marketing and Communications
ARCHITREASURES
Chicago
01.2018 - 01.2019
- Planned and executed high-impact events and programs for non-profit organization and board in architecture and design fields.
- Established goals, set timelines, and monitored budgets.
- Designed and distributed newsletters, direct mail campaigns, and digital and print assets.
- Led group meetings and one-on-one sessions, managed outbound communications, and ensured alignment with board goals and timelines.
- Modernized donor management by implementing Neon CRM, migrating 200+ donor records from Excel for centralized data and automated activity tracking.
- Instituted best practices for brand development, donor engagement, fundraising optimization, and strengthening stakeholder relationships in partnership with executive director.
Director, Operations and Internal Communications
UNIVERSITY OF CHICAGO
Chicago
01.2017 - 01.2018
- Supervised internal communications staff of 8 project managers tasked with increasing readership and participation by improving electronic outreach of alumni outbound communications.
- Reported to AVP.
- Delivered insights based on work volume, survey results, and resource constraints.
- Implemented Wrike project management software.
- Directed strategic planning sessions for major projects, including Lifelong Learning, Harper Lectures, alumni weekend, and graduation.
- Navigated resources, deadlines, and sensitive client matters as primary client liaison.
- Increased alumni engagement and donor support by implementing practical tools, processes, and resources that reduced inefficiencies and inconsistencies in task execution.
- Monitored alumni intranet and newsletter to promote engagement and streamline information sharing.
- Optimized daily workflows.
- Facilitated regular syncs between departments to identify bottlenecks and ensure priorities were aligned with school goals.
Senior Supervisor, Media
EICOFF (OGILVY & MATHER)
Chicago
01.2005 - 01.2017
- Directed 12-person team for agency's largest clients - United Healthcare, Quicken Loans, Rocket Mortgage, Lumber Liquidators.
- Cultivated long-term partnerships as principal liaison between high-ranking clients, investors, and multi-level colleagues, defining priorities and managing timely delivery.
- Managed regional and national media.
- Secured United Healthcare's strongest 3-year performance with $40M in Medicare Part D enrollments by launching targeted TV campaigns featuring distinct CTAs and phone tracking for real-time ROI analysis and campaign adjustments.
- Led record-breaking enrollment campaigns for pioneering K-12 homeschooling client.
- Outreach was so effective, campaign was paused in numerous markets due to overwhelming response.
- Pivoted outreach from traditional TV into integrated digital marketing channels, working with team of 4.
- Established creative methods for serving client needs in new media environment.
- Leveraged storytelling skills to drive higher response rates, retail sales, and brand awareness across multi-channel direct response campaigns (TV, digital, social, direct mail, email, web, print) with budgets up to $40M.
Education
Bachelor of Arts (BA) - Journalism with Minor in English
Indiana University
Bloomington, IndianaSkills
- Media planning and buying
- Strategic communication
- Process improvement
- Marketing strategy
- ROI optimization
- Direct response and call to action
- Project management
- AI platforms
- Agency management
- Financial analysis
Websites
Volunteer Experience
- Events Advisor, Hyde Park Day and Old St. Mary's Schools, Chicago, Illinois, 01/01/24, Present
- Scholarship Gala Organizer, Defender Charities, Chicago, Illinois, 01/01/21, Present
- Treasurer, Oakwood Boulevard Neighborhood Association, Chicago, Illinois, 01/01/20, Present
Personal Information
Title: DIRECTOR - MEDIA PLANNING
Timeline
Director, Marketing and Communications
HOLY TRINITY HIGH SCHOOL
01.2022 - Current
Manager, Marketing and Development
CHICAGO PSYCHOANALYTIC INSTITUTE
01.2019 - 01.2022
Manager, Marketing and Communications
ARCHITREASURES
01.2018 - 01.2019
Director, Operations and Internal Communications
UNIVERSITY OF CHICAGO
01.2017 - 01.2018
Senior Supervisor, Media
EICOFF (OGILVY & MATHER)
01.2005 - 01.2017
Bachelor of Arts (BA) - Journalism with Minor in English
Indiana University