Nancy Ward
Grand Ledge,MI
Summary
To seek an association with an innovative and energetic company which strives to exceed the expectations of today's service oriented society. The opportunity to be actively involved in timely, helpful and proactive resident interaction, as a daily responsibility, I find to be personally rewarding and exhilarating.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Sales/Marketing Director
The Indigo at Lansing
12.2024 - Current
- Developed and implemented strategic sales initiatives to enhance market presence.
- Analyzed market trends to identify growth opportunities and refine marketing strategies.
- Led cross-functional teams to execute successful marketing campaigns, improving brand awareness.
- Established key performance indicators to measure sales team effectiveness and drive results.
- Enhanced customer engagement through targeted outreach programs and relationship-building initiatives.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Built relationships with customers and community to establish long-term business growth.
- Organized promotional events and interacted with community to increase sales volume.
- Evaluated customer feedback and market data to refine product offerings, enabling a more tailored approach to client needs.
- Managed sales promotions and marketing strategies on major social media sites.
- Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
- Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
Licensed Realtor
Keller Williams Realty
01.1996 - Current
Sales & Marketing Director
Cortland Edgewood
01.2024 - 11.2024
- Sales and Marketing
- Spreading the word that Cortland Edgewood is here making great relationships. Filling the community with residence and happy families.
Sales & Marketing Manager
Grandhaven Manor
04.2023 - 01.2024
- Sales and marketing two separate buildings one building capacity of 150 apartments with also cottages second building 79 apartments. Since I’ve been here brought the occupancy up to 98%.
Sales/Marketing
The Marquette
01.2020 - 02.2023
- Working with and for Senior’s and helping them have a great experience in the next chapter of their life. Independent living Community all inclusive
Life Enrichment Coordinator
Pomeroy / Northville /Assisted Living & Memory Care
01.2017 - 12.2019
Life Enrichment Director-Assisted Living
Waltonwood Novi
10.2012 - 01.2017
Activity Director
Waltonwood Carriage Park Assisted Living & Memory Care
06.2008 - 10.2012
Med Tech
Waltonwood Carriage Park
08.2007 - 06.2008
- Supervise Team of Caregivers on a shift by shift basis while Managing & Distributing patient medications on an individual resident basis.
Education
High school or equivalent -
Robichaud High School
Dearborn Heights, MINo Degree -
School of Real Estate
Canton, MichiganSkills
- Social media management
- Administrative experience
- Sales
- Microsoft Office
- Supervising Experience
- CRM
- Salesforce
- Customer service
- Outside Sales
- Yardi
- Supervising experience
- Sales management
- Strategic planning
- Marketing
- Sales Management
- Retail Sales
- Computer skills
- Events Management
- Hospice Care
- MS Office
- Business Development
- Event Planning
- Budgeting
- Communication skills
Certification
- Real Estate License
- Present
Additional Information
Highly successful 11 year track record as a Life Enrichment Coordinator. Having managed departments of all sizes with up to 12 assistants under my direction. My genuine care and affection for assisted living and memory care residents is a trait I am truly proud of.
Timeline
Sales/Marketing Director
The Indigo at Lansing
12.2024 - Current
Sales & Marketing Director
Cortland Edgewood
01.2024 - 11.2024
Sales & Marketing Manager
Grandhaven Manor
04.2023 - 01.2024
Sales/Marketing
The Marquette
01.2020 - 02.2023
Life Enrichment Coordinator
Pomeroy / Northville /Assisted Living & Memory Care
01.2017 - 12.2019
Life Enrichment Director-Assisted Living
Waltonwood Novi
10.2012 - 01.2017
Activity Director
Waltonwood Carriage Park Assisted Living & Memory Care
06.2008 - 10.2012
Med Tech
Waltonwood Carriage Park
08.2007 - 06.2008
Licensed Realtor
Keller Williams Realty
01.1996 - Current
High school or equivalent -
Robichaud High School
No Degree -
School of Real Estate
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