Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

Natalie Ketchum

Corona,CA

Summary

Instinctual leader and creative founder of a leading targeted e-mail digital agency. Passionate in seizing viable opportunities for expansion resulting in best customer experiences. Strong expertise in increasing profits, reducing costs and transforming teams to gain trust and exceed customer expectations. Solution oriented, critical thinker, with 24 years of experience in Sales Management and Marketing both in person and on-line client engagement.

Overview

24
24
years of professional experience

Work History

Founder/Director of Sales

House Of E-blast Inc.
08.2013 - Current
  • Established new client on-line sales of digital campaigns for over 3,500 new home community builder accounts
  • Developed and managed company operations, legal, accounting, budgeting, administrative
  • Management expertise in production/creative design team productivity, profitability
  • Created web development of corporate strategic branding on-line and company website
  • Developed all digital and social media brand content
  • Establish brand design, consistent marketing of annual advertising rate cards and digital PR kit, Sales presentations
  • Conducted annual vendor negotiations of rates and terms
  • Review all industry data and market research analysis of competitors
  • Establish annual operations and marketing budgets
  • Participation at PCBC, SMC, BIA, Women in Home Building Leadership Conference, Mame Awards

Sales Manager

Home Buyers Guide Magazine
11.2003 - 04.2011
  • Oversaw sales management of several new home builder advertising accounts annually in California inland regions
  • Sales revenue goals exceeded annually
  • Managed several public relations field representatives regionally
  • Established and provided corporate web site advancements and SEO for site re-design
  • Developed on-line advertising and targeted digital e-mail advertising programs annually
  • Managed weekly production in person meetings with production, sales, and PR field team
  • Media budget planning and management of accounts with agency media buyers and builders

Business Development Manager

TKC (Stantec)
03.2000 - 11.2003
  • Established leads, managed leads to convert to builder/developer entitlement services for large scale contracts
  • Project lead generation through industry networking events, client referrals, public works RFP’s tracking
  • Industry affiliation and board positions held on BIA, ULI, Senior Housing
  • Exceeded annual profit revenue goals assigned with in my assigned territory
  • Traveled to outside divisions in California to strategize new business leads and proposals
  • Established partnerships with Brokers/Builders to maximize profit revenue of awarded contracts

Education

Associate of Arts - Marketing And Communications

Orange Coast College
Costa Mesa, Ca
05.2001

Skills

  • New Business Opportunities
  • Corporate Communications
  • Contract Negotiation
  • Business Development and Planning
  • Client Engagement
  • Executive Leadership
  • Change and Growth Management
  • Leadership and People Development
  • Digital Marketing
  • Analytical and Critical Thinker
  • Performance Assessment
  • Employee Motivation and Performance

Accomplishments

  • Board of Directors member of Sales and Marketing Council for (SMC) Home Building Industry 2003-2011
  • SMC Committee Chair and Laurel Awards Chair 2003-2011
  • SMC participate 2003 to current
  • 2015 Mame Judge
  • 2003 House of Guides of America (HGA) National Award for Top Sales Revenue
  • PCBC and BIS attendee and trade partner
  • Women In Leadership SMC Conference annual participant

Affiliations

Building Industry Association (BIA), Sales and Marketing (SMC) Executive Board Member, Woman’s Council, Urban Land (ULI), Housing Guides of America (HGA)

Timeline

Founder/Director of Sales

House Of E-blast Inc.
08.2013 - Current

Sales Manager

Home Buyers Guide Magazine
11.2003 - 04.2011

Business Development Manager

TKC (Stantec)
03.2000 - 11.2003

Associate of Arts - Marketing And Communications

Orange Coast College

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Natalie Ketchum