Neil Madan
Summary
Versatile Senior Manager specializing in streamlining operations and promoting organizational efficiency. Client-centric focused. Effective leader in building and maintaining relationships with a diverse range of stakeholders in dynamic, fast-paced settings.
Overview
23
23
years of professional experience
1
1
Certification
Work History
SENIOR MANAGER | USBP, STRATEGIC LEAD
Accenture
12.2022 - Current
- Responsible for designing the foundational campaign strategy for Iconic Thought Leadership programs for North America, driving and leveraging personal brand growth for Accenture, leading inter- and intra- team collaboration for NA M+C, serving as NA M+C People Lead Captain and representative for executive steering committees.
- Consult with senior executive leaders to identify, interpret and deeply understand key priorities and opportunities and ensure those insights are deliberated with our M+C teams for awareness, decision-making and coordinated program planning and execution.
- Partner with NA business to achieve its growth and people agenda goals through M+C's strategic programming and effective orchestration.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
SENIOR MANAGER | NA CAMPAIGN MARKETING LEAD
Accenture
01.2022 - 12.2022
- Elevated to lead US + Canada to orchestrate "One Accenture" go-to-market initiative strategies designed to build client relationships, grow the pipeline via multi-service, integrated sales and marketing campaigns, focused on company growth priorities aligned to our NA strategy for Optimize Operations and Cost Model.
- Achieved operational excellence by streamlining processes and implementing best practices.
- Improved team performance and fostered a collaborative work environment.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
SENIOR MANAGER | M+C REGIONAL LEAD | INTEGRATED MARKETING
Accenture
07.2021 - 01.2022
- Positioned to lead and collaborate on the development of a consistent, seamless, multi-dimensional brand experience for clients within the US South (DC to FL and across states to TX). Charged to amplify Accenture's brand, engage workforce, build client relationships and generate sales origination opportunities aligned with our company's growth priorities and North America strategy. Tasked to develop and execute the Washington D.C. office marketing plan to build our brand and consideration with local clients, prospects, community partners and recruits. Responsible for executing and communicating “One Accenture” go-to-market initiatives in Washington DC and across 15 cities in the South.
- Succeeded in securing a multi-tier partnership with the MLK Jr. Memorial Foundation and the Smithsonian AIB “FUTURES” exhibit. Expanded reach to include trade associations and client outreach efforts for Richmond, VA and Baltimore, MD markets.
- Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
MARKETING COMMUNICATIONS CONSULTANT
Argent Realty, LLC
10.2020 - 07.2021
- Lead corporate marketing and business development initiatives.
- Established client lead generation.
- Boosted sales with targeted email marketing campaigns.
- Conducted market research to identify trends and opportunities, informing future business strategies.
- Oversaw social media strategies, paid media advertising, email blasts and database management.
- Continually maintained and improved company's reputation and positive image in markets served.
EXECUTIVE TEAM LEADER | CONSULTANT
Berkshire Hathaway HomeServices
06.2017 - 10.2020
- Brokered joint sales partnership with JP Morgan Chase Asset Management to liquidate millions of dollars in real estate inventory annually.
- Fostered a multimillion-dollar partnership with Brookfield Global Relocation Services, expanding into global corporate and government relocation services.
- Awarded the 2017 Berkshire Hathaway HomeServices Honor Society Award for the highest revenue sales within the first year.
- Accelerated revenue generation by identifying new sales channels and expanding clientele base through targeted marketing efforts.
VP/DIRECTOR | MARKETING AND BUSINESS DEVELOPMENT
Fairfax Realty, Inc.
07.2008 - 06.2017
- Successfully won company bids for large cap foreclosure sales agreements with leading organizations on top of selling 500+ residential properties and brokering multi-family residential dwellings and commercial leasing opportunities.
- Created marketing strategies, branding, corporate identity, marketing materials, cross-platform media ads, and social media content.
- Established a successful partnership with key industry players, resulting in increased market share for the organization.
- Earned Top-Producing Team Award (2008-2017) and Top-Selling Agent within a Team 4X.
- Increased company revenue by 38% - implementing innovative marketing strategies and streamlining sales processes.
- Implemented cost-saving measures by conducting thorough financial analysis and identifying areas of inefficiency within the organization.
DIRECTOR | MARKETING AND BUSINESS DEVELOPMENT
Global Advertising 1st
08.2004 - 08.2008
- Established new opportunities for growth and expansion in corporate/private/public sectors through strategic marketing, business development, and alliance building. This included closing four major commercial contracts and a major multi-year contract with HUD.
- Obtained local/regional/national certifications, including GSA Advertising and Integrated Marketing Solutions (AIMS) Schedule 541, and 8(a) certification from SBA as a qualified minority-owned business for government media placement.
- Supported the efforts to receive various minority business certifications.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
- Assisted in recruiting, hiring and training of team members.
MANAGER | MARKETING AND BUSINESS DEVELOPMENT
SiriusXM Satellite Radio
08.2000 - 08.2004
- Developed a flexible use, multi-level sales and sponsorship package that could be uniquely tailored to the needs of each client and be deployed to our regional contractors. The product returned millions in revenue in its first year of implementation.
- Exceeded sales revenue goals each year, managing client relationships and content partnerships, working with top-level executives in creating sales and marketing platforms.
- Served as Acting Director of XM's Marketing Solutions Division during executive search period (8 months).
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
Education
Bachelor of Science - Mass Communications
Frostburg State University (University of Maryland System)
Frostburg, MD05.2000
Skills
- Client Engagement
- Partnership Development
- Marketing Strategy
- Business Development
- Strategic Planning
- Campaign Management
- Customer Relationship Management
- Consumer Research & Insights
- Data-Driven Decision-Making
- Cross-Functional Communication
- Organizational Improvement
- Sales Strategy
Certification
- MIT Sloan Executive Education , Accelerating Corporate Innovation in a Post-COVID World - Issued Jun 2021
- USF Corporate Training and Professional Education , Diversity, Equity and Inclusion in the Workplace Certificate - Issued May 2021
- MIT Sloan Executive Education , Innovation Ecosystems: Leveraging their Power for Organizational Success and Strategic Change - Issued July 2018
- Harvard Business Review , Growth Strategies for Business Leaders - Issued Oct 2017
- The Entry Point Institute , PMP® Certification Training - Issued Aug 2016
Timeline
SENIOR MANAGER | USBP, STRATEGIC LEAD
Accenture
12.2022 - Current
SENIOR MANAGER | NA CAMPAIGN MARKETING LEAD
Accenture
01.2022 - 12.2022
SENIOR MANAGER | M+C REGIONAL LEAD | INTEGRATED MARKETING
Accenture
07.2021 - 01.2022
MARKETING COMMUNICATIONS CONSULTANT
Argent Realty, LLC
10.2020 - 07.2021
EXECUTIVE TEAM LEADER | CONSULTANT
Berkshire Hathaway HomeServices
06.2017 - 10.2020
VP/DIRECTOR | MARKETING AND BUSINESS DEVELOPMENT
Fairfax Realty, Inc.
07.2008 - 06.2017
DIRECTOR | MARKETING AND BUSINESS DEVELOPMENT
Global Advertising 1st
08.2004 - 08.2008
MANAGER | MARKETING AND BUSINESS DEVELOPMENT
SiriusXM Satellite Radio
08.2000 - 08.2004
Bachelor of Science - Mass Communications
Frostburg State University (University of Maryland System)
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