NELSON VICENTE

Achieved increased market engagement through impactful presentations to Walmart, Walgreens, and other retail giants. Enhanced brand visibility by crafting targeted presentations for small chain retailers, resulting in improved market share. Strengthened market position by aligning business strategies with total market chain objectives, driving sustained growth.

Responsable of data analisis and comprehension, share valuable information to owners, managers, marketing, buyers, category and executives departments.

Achieved seamless communication with chairman through well-organized meetings. Maximized team efficiency by leveraging advanced skills in Excel, PowerPoint, Tableau, and Word. Delivered impactful presentations that contributed to informed decision-making.

• In charge of DIT customers, Chain Supermarket, Hardware customers and Distributors as V. Suárez, Ponce Caribbean, Ramsey, One to Seven, Always 99, The Home Depot, National, Bargain City, and many others around the island.
• Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
• Used change methodologies to increase sales by over 30% and led projects for increased productivity.
• Created effective marketing, sales, and other promotional initiatives.
• Collaborated with Logistic Department to Forecast optimal strategy based on sales and product profitability.
• Set up and negotiated contracts with Distributors and National customers to achieved sales goals per month.
• Identified underperforming product lines and refocused efforts to successfully bring each in line with expected targets.
• Collaborated with other Corporate Departments to develop effective Business Strategies.

• In charge of National and Local Accounts as The Home Depot, Kmart, National, Bargain City (Pitusa before), Me Salvé and DIT
• Communicated with retailers to provide information on promotions and sales.
• Delivered feedback from Distributors and Retailers to management to share suggestions, ideas and questions.
• Increased Personal Care Product sales through targeted marketing campaigns.
• Contacted each retailer within assigned call list on regular call cycle to discuss needs, resolve issues and introduce new products.
• Provided information about new and existing promotions to retailers.
• Recruited, hired and trained new hires to optimize profitability.
• Reset store displays for special events and seasonal merchandise changes.
• Maintained well-stocked and organized sales floor with latest merchandise and FIFO to drive sustained sales revenue.

• In charge of Walmart, Kmart, The Home Depot, Costco and Hardware accounts as, Casa de los Tornillos, National, Ochoa, and other Distributors.
• Create and participate of Irwin tools, Bernzomatic and Rubbermaid presentation in stores.
• Create up to date presentation for local Universities and College to integrate our products to new and future customers.
• Executed optimal sales strategies to achieve commercial goals for all markets.
• Secured branded product sales, driving national marketing strategies to maximize outreach.
• Optimized profitability to meet marketing objectives and drive product line growth from concept through product life cycles.
• Improved IRWIN Tools segment product margin by 33% for Puerto Rico Business.
• Cultivated customer and distributor rapport to increase retention rates and drive goal achievement.
• Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.