Nick Gresens
Tucker,GA
Summary
Business operations leader with a track record of improving financial performance, developing high-performing teams, and executing operational strategies that support sustainable business growth. Experienced leading multimillion-dollar business operations with full P&L accountability, sales leadership, operational execution, financial forecasting, and talent development. Recognized for driving measurable business improvements through disciplined execution, customer-focused leadership, and continuous operational improvement.
Overview
12
12
years of professional experience
Work History
Branch Manager
UNITED RENTALS – FLUID SOLUTIONS
10.2024 - Current
- Lead all aspects of branch operations for one of Atlanta's Fluid Solutions locations, overseeing business performance, sales execution, financial management, operational strategy, fleet utilization, and talent development while maintaining full profit and loss responsibility for a business generating approximately $13M–$16M in annual revenue with an average fleet size of $12M.
- Drive significant improvements in branch financial performance, including increasing EBITDA from 32.9% to 44.9% and ROCA from 21.6% to 33.6% during the first full year as Branch Manager.
- Increased branch profitability by 466% year-over-year while maintaining positive revenue growth and reducing cost of rentals.
- Deliver continued business growth with 12%+ year-over-year revenue growth and continued improvements in Rental Gross Profit and ROCA performance.
- Led and developed team of 17–18 employees, including outside sales representatives, inside sales representatives, drivers, field technicians, shop leadership, and operational staff, to enhance branch performance.
- Lead talent planning, succession planning, and performance development while successfully promoting multiple employees into new roles.
- Planned fleet and capital utilization decisions by balancing customer demand and asset utilization to optimize financial performance.
Operations Manager
UNITED RENTALS – FLUID SOLUTIONS
07.2024 - 10.2024
- Led operational initiatives for branch activities including fleet management, logistics, project execution, safety, and customer support, partnering with branch leadership to enhance operational performance.
- Directed daily branch operations supporting sales execution, project management, and fleet utilization, while ensuring high levels of customer service.
- Managed operational personnel, coordinated logistics, and ensured timely execution of customer projects.
- Streamlined operational processes, ensured safety compliance, and enhanced service execution across multiple functional areas.
- Rejoined United Rentals to continue long-term career growth within the organization before being promoted to Branch Manager.
Account Coordinator
YAMAHA MOTOR CORPORATION, U.S.A. (Bennett Marine)
06.2023 - 07.2024
- Coordinated domestic distributor orders and customer accounts using SAP to ensure timely fulfillment and customer satisfaction.
- Supported domestic wholesale distribution operations by coordinating customer accounts, sales reporting, order management, and promotional initiatives while partnering with account representatives to support distributor growth.
- Partnered with Account Representatives to support sales strategies and distributor growth initiatives.
- Created monthly revenue reports and year-over-year sales analyses for leadership using Excel to inform strategic decisions.
- Designed promotional sales materials that effectively communicated upcoming programs to distributors, enhancing engagement and support.
- Represented Bennett Marine at regional and national boat shows while supporting customer engagement and brand awareness.
Operations Supervisor / Operations Manager
UNITED RENTALS – FLUID SOLUTIONS
10.2021 - 06.2023
- Progressively promoted from Operations Supervisor to Operations Manager in recognition of strong operational leadership and expanded responsibilities. Led branch operations, fleet management, logistics, safety, and project execution while partnering with sales leadership to support business growth and operational performance.
- Developed and led inside sales representatives, drivers, equipment associates, and operational personnel through effective coaching, hiring, onboarding, and performance management, enhancing team capabilities.
- Directed project execution by overseeing logistics, fleet utilization, equipment procurement, and customer installations.
- Oversaw expansion of the branch equipment fleet by more than $4 million, supporting record branch revenue and continued market growth.
- Served as the primary operational point of contact for key customers and high-profile projects, coordinating resources and ensuring successful project execution.
- Monitored key operational performance metrics, collaborating with branch leadership to drive improvements in operational and financial performance.
- Led branch safety and workplace organization initiatives as Safety Champion and 5S Champion, representing the district in Operational Excellence Champion training to promote best practices.
Senior Inside Sales Representative
UNITED RENTALS – FLUID SOLUTIONS
07.2021 - 10.2021
- Coordinated complex rental solutions and partnered with outside sales representatives, enhancing branch operations and commercial execution.
- Partnered closely with Outside Sales Representatives to coordinate equipment availability, logistics, and order execution.
- Managed complex customer requests and dispatch coordination alongside third-party transportation logistics, ensuring timely order fulfillment.
- Led branch-level safety initiatives and reinforced a culture of safety through communication, accountability, and employee engagement.
- Conducted billing reviews, resolved disputes, and generated operational reports, contributing to improved accuracy and customer satisfaction.
Outside Sales Associate /Outside Sales Representative
UNITED RENTALS – FLUID SOLUTIONS
01.2019 - 07.2021
- Progressively advanced from Outside Sales Associate to Outside Sales Representative while developing new business, managing strategic customer relationships, and delivering equipment rental solutions throughout the assigned territory.
- Generated more than $1.2 million in annual rental revenue while managing a diverse customer portfolio.
- Grew a strategic target account by 282% year-over-year, increasing annual rental revenue to more than $300,000.
- Expanded business with a major competitive account, driving 177% year-over-year rental revenue growth by replacing incumbent equipment with United Rentals solutions.
- Managed territory sales activity using Salesforce, ConstructConnect, and Dodge, ensuring robust opportunity pipeline.
- Cultivated relationships with contractors, engineers, and customers through proactive prospecting and consultative selling, enhancing customer engagement.
- Integrated Thompson Pump products post-acquisition, expanding technical knowledge and improving customer solutions.
Inside Sales Representative /Senior Inside Sales Representative
UNITED RENTALS – FLUID SOLUTIONS
01.2018 - 01.2019
- Promoted to Senior Inside Sales Representative in recognition of strong performance, adaptability, and leadership potential.
- Progressively advanced from Inside Sales Representative to Senior Inside Sales Representative by developing technical expertise, strengthening customer relationships, and supporting branch operations through effective order management and operational execution.
- Coordinated with Outside Sales Representatives to streamline customer requests, ensure equipment availability, and enhance project execution.
- Managed equipment sourcing, inventory availability, and order fulfillment through RentalMan.
- Integrated Thompson Pump and Baker products and systems, optimizing operational processes post-acquisitions.
- Managed daily dispatch activities and reinforced safety culture as Branch Safety Champion, promoting safe operations and accountability.
Dockhand / Forklift Operator / Service Tech /Customer Sales Representative
Sinclair Marina
Milledgeville, GA
01.2015 - 01.2018
- Advanced through multiple roles in marina operations, equipment handling, customer service, and boat sales, demonstrating adaptability and readiness for increased responsibility.
- Managed docking and undocking of vessels at Sinclair Marina.
- Assisted customers with boat handling and parking procedures.
Education
Bachelor of Science - Environmental Science, Geology
Georgia College
Milledgeville, GA01-2017
Skills
- Profit and loss management
- Financial forecasting
- Sales and operations leadership
- Business operations leadership
- Operational strategy and execution
- Talent development
- Process improvement
- Asset optimization
- Project and logistics coordination
- KPI and performance management
- Customer relationship management
- Business development
- Microsoft Excel expertise
- CRM software management
- SAP familiarity
- RentalMan experience
- TM1 software knowledge
- Regulatory compliance
- Executive presentations
Timeline
Branch Manager
UNITED RENTALS – FLUID SOLUTIONS
10.2024 - Current
Operations Manager
UNITED RENTALS – FLUID SOLUTIONS
07.2024 - 10.2024
Account Coordinator
YAMAHA MOTOR CORPORATION, U.S.A. (Bennett Marine)
06.2023 - 07.2024
Operations Supervisor / Operations Manager
UNITED RENTALS – FLUID SOLUTIONS
10.2021 - 06.2023
Senior Inside Sales Representative
UNITED RENTALS – FLUID SOLUTIONS
07.2021 - 10.2021
Outside Sales Associate /Outside Sales Representative
UNITED RENTALS – FLUID SOLUTIONS
01.2019 - 07.2021
Inside Sales Representative /Senior Inside Sales Representative
UNITED RENTALS – FLUID SOLUTIONS
01.2018 - 01.2019
Dockhand / Forklift Operator / Service Tech /Customer Sales Representative
Sinclair Marina
01.2015 - 01.2018
Bachelor of Science - Environmental Science, Geology
Georgia College