Summary
Overview
Work History
Education
Skills
Professional Information
Certification
Leadership Experience
Timeline
Generic

Nicole Throupe

Denver,CO

Summary

National marketing director with expertise in leading distributed teams, shaping firm-wide strategy, and driving cross-regional collaboration at the executive level. Proven ability to identify, evaluate, integrate, and administer marketing technology platforms and workflows that enhance efficiency, support data-driven decision-making, and drive successful outcomes.

Overview

3
3
years of professional experience
1
1
Certification

Work History

National Director of Marketing

VF Law
Denver, CO
09.2024 - Current
  • Lead firm-wide marketing operations and technology strategy across multiple regional offices, ensuring consistent use of platforms, workflows, and reporting standards.
  • Spearheaded the evaluation and selection of a firm-wide CRM platform, including requirements gathering, vendor demos, and implementation planning, in alignment with business development goals.
  • Oversee firm-wide initiatives and manage a distributed marketing team, ensuring alignment on campaigns, messaging, and firm goals.
  • Administer and optimize core marketing systems supporting CRM, website, email, and content workflows to improve efficiency, accuracy, and scalability.
  • Supported internal marketing systems, documentation, and asset organization, contributing to early governance and process standardization.
  • Develop internal processes, documentation, and training to support the effective adoption of marketing tools and operational workflows across distributed teams.
  • Led national marketing initiatives, including firm-wide webinars, high-impact forums, and consistent content management across regions.
  • Collaborate with executive leadership to align marketing technology, reporting, and strategy with firm-wide business objectives.
  • Oversee website backend management, SEO strategy, and content updates to support visibility, performance, and reporting needs.

Director of Marketing – Colorado Region

VF Law
Denver, CO
05.2024 - 09.2024
  • Directed all regional marketing efforts, including event planning, sponsorships, content creation, and community engagement.
  • Developed strategic partnerships with industry organizations to elevate brand presence in the Colorado market.
  • Supported attorney visibility through speaking opportunities, client events, and tailored educational programming.
  • Designed region-specific campaigns and materials in coordination with firm-wide standards.
  • Demonstrated strong proficiency in Microsoft Office Suite, supporting efficient internal communications, reporting, and project tracking.
  • Collaborated closely with regional marketing team members to execute local campaigns, events, and content development initiatives.
  • Proactively onboarded and adopted new marketing tools and workflows, supporting evolving production and reporting requirements.
  • Played a key role in bridging regional and national marketing efforts, laying the groundwork for a cohesive brand presence.

Administrative & Marketing Support

VF Law
Denver, CO
03.2024 - 05.2024
  • Provided marketing coordination and administrative assistance to firm leadership and attorneys.
  • Supported event logistics, social media content, and email communications.
  • Played a key role in client communication efforts and early brand consistency work.
  • Maintained organized records, assets, and schedules across shared systems, supporting compliance, accuracy, and efficient information flow.
  • Oversaw office administration, including supply ordering, business card production, technology support requests, and facilities coordination.

Marketing Specialist/Intern

RedLine Athletics Centennial
Centennial
06.2023 - 08.2023
  • Experience with CRM platforms, sales analysis, sales tracking, and managing landing pages.
  • Email Marketing through Axle and MailChimp.
  • AI integrated work strategy.
  • Planned long-term growth strategy for all social media platforms, successfully gaining consistent new subscribers.
  • Worked with design platforms to develop print and digital advertising campaigns as well as video ads on social media to highlight services and sales.
  • Redesigned the company's social media layout to follow unified branding across all platforms.
  • Participated in management meetings with senior leadership to align marketing strategies with company goals.
  • Created a new system for scheduling campaigns, streamlining marketing efficiency and scheduled social media posts based on insights to reach a target audiences at optimal times.
  • Reviewed metrics for marketing campaigns on a monthly basis to determine effectiveness.
  • Facilitated and managed customer relationships as well as maintained partnership communications.
  • Developed event and marketing concepts to improve company reach and attract new customers.

Education

Bachelor of Science - Business Administration - Marketing

University of Denver, Daniels College of Business
Denver, CO

Skills

  • Marketing Technology & Platforms: CRM, Marketing Automation, CMS, DAM, Analytics
  • Platform Implementation & Optimization: Evaluation, Integration, Workflow Design, Governance
  • Analytics & Reporting: Performance Measurement, Web Analytics, Business Intelligence
  • Project & Process Management: Cross-functional Coordination, Process Mapping, Optimization
  • Marketing Strategy & Execution: Digital Marketing, SEO, Content ManagementMarketing Technology Platforms (CRM, Email, Website CMS, DAM)

Professional Information

Title: Director of Marketing

LinkedIn: https://www.linkedin.com/in/nicole-throupe/

Certification

• Microsoft Office Certifications in Excel, Powerpoint, and Word

• Hubspot Email Marketing and Inbound Marketing Certifications

• Salesforce achievements in B2B Marketing Analytics, Audience Segmentation, B2B Customer Relationships, and B2B Commerce Basics.

• Familiar Platforms include -Adobe Creative Suite, Canva, WordPress, Salesforce, HighLevel CRM, Marketing Automation & Email platforms (HubSpot, Mailchimp, Constant Contact, Axle), Analytics & Reporting tools (Google Analytics, Tableau), Workflow, Project & Process Mapping tools (Asana, Lucidchart).

Leadership Experience

  • VF Law - Wellness Committee, Organizing monthly firm-wide events and initiatives that promote employee wellness, engagement, and fun across all offices nationally.
  • Community Associations Institute Rocky Mountain Chapter - Marketing and Membership Committee, Supporting initiatives to grow membership, enhance engagement, and promote the chapter’s events, resources, and value to community association professionals.
  • Delta Gamma, University of Denver, Member/Director of Fundraising/Director of Events, 2019-08-01, 2022-05-01
  • Stone Canyon Outdoor EdVentures, Douglas County School District, High School Volunteer Activity Lead, 2017-09-01, 2019-05-01, Denver, CO

Timeline

National Director of Marketing

VF Law
09.2024 - Current

Director of Marketing – Colorado Region

VF Law
05.2024 - 09.2024

Administrative & Marketing Support

VF Law
03.2024 - 05.2024

Marketing Specialist/Intern

RedLine Athletics Centennial
06.2023 - 08.2023

Bachelor of Science - Business Administration - Marketing

University of Denver, Daniels College of Business
Nicole Throupe