NICOLE VILLANUEVA
Tampa,FL
Summary
Dynamic healthcare professional with a proven track record, excelling in business development and contract negotiation. Successfully executed statewide marketing strategies, enhancing awareness of VA benefits. Adept at fostering customer and provider relations, while driving impactful campaigns that engage communities and support organizational growth.
Overview
20
20
years of professional experience
Work History
Senior Marketing Manger
United Veterans Assistance
Tampa, FL
01.2025 - Current
- Developed and executed statewide marketing strategies to increase awareness of VA Aid and Attendance benefits for wartime veterans and surviving spouses
- Created educational materials, email social media, and community presentations
- Collaborated with senior living communities, veteran organizations, and healthcare providers to expand referral networks across Florida
- Produced and distributed outreach toolkits for partners, supporting community events, webinars, and seminars
Area Director
CSI Caregiver Services Nurse Registry
Clearwater, FL
05.2022 - 12.2024
- Performed Administrative duties as outlined by AHCA
- Oversaw all client and caregiver files
- Participated in audits
- Assisted with business development and relationship building to strengthen daily revenue and referrals
- Maintain current knowledge of the policies and laws that apply to Nurse Registry programs and compliance regulations.s
- Involved in planning the annual operating budget report to meet corporate goals and objectives
- Recruited qualified team members as well as assists with recruitment of caregivers to maintain appropriate staffing levels
- Attended in person conventions and expos as a representative of CSI
Senior Provider Relations Advocate
UnitedHealth Group-Community & State
Tampa, FL
01.2016 - 05.2022
- Negotiated provider contracts for Adult Day Care Centers, Assisted Living Facilities, Home Health Agencies, Nurse Registries, and Therapists for the MLTC program
- Performed onsite assessments for Assisted Living Facilities
- Hosted and attended live conferences representing the network team
- Identified solutions to providers requests and concerns
- Supported company growth by identifying potential providers, conducting due diligence, and facilitating partnerships
- Maintained accurate provider directories through regular audits, updates, and staff training sessions
- Developed targeted education initiatives for providers to improve understanding of processes, guidelines, and best practices
Provider Relations Advocate
UnitedHealth Group-Optum
Tampa, FL
11.2011 - 12.2015
- Performed monthly Skilled Nursing Facility visits for program providers
- Analyzed and investigated provider claim issues
- Conducted webinar trainings
- Researched and resolved AHCA complaints
- Achieved high levels of member satisfaction due to prompt resolutions of escalated grievances and billing disputes
- Strengthened provider relations by attending regular meetings to address concerns and discuss improvements
Credentialing and Contract Analyst
UnitedHealth Group-Evercare
Oldsmar, FL
04.2007 - 11.2011
- Coordinated and attended meetings with Primary Care Physicians to negotiate contracts
- Researched provider information and created Skilled Nursing Facility contracts
- Submitted credentialing applications and tracked until completed
- Established performance metrics to monitor contract progress, enabling timely intervention when needed
- Reviewed and distributed monthly member rosters
Legal Assistant
McGivney and Kluger
Florham Park, NJ
10.2005 - 12.2006
- Produced information by transcribing, editing and retrieving data for case presentations
- Maintained attorney calendar
- Monitored client and attorney confidentiality.
Education
Associate of Applied Science - Legal Studies
Gibbs College
Livingston, NJ05.2005
Skills
- Business Development
- Compliance
- Contract Negotiation
- Customer and Provider Relations
- Marketing
- Operations Management
- Problem Solving
- Proficient in Microsoft Word, Excel and PowerPoint
- Sales
- Scheduling
- Staff Training and Development
- Teamwork and Collaboration
ACCOMPLISHMENTS AND GROUPS
- IRONMAN Triathlon Finisher, 2020, Cozumel, MX
- Volunteer for Alzheimer's Association 2025
Timeline
Senior Marketing Manger
United Veterans Assistance
01.2025 - Current
Area Director
CSI Caregiver Services Nurse Registry
05.2022 - 12.2024
Senior Provider Relations Advocate
UnitedHealth Group-Community & State
01.2016 - 05.2022
Provider Relations Advocate
UnitedHealth Group-Optum
11.2011 - 12.2015
Credentialing and Contract Analyst
UnitedHealth Group-Evercare
04.2007 - 11.2011
Legal Assistant
McGivney and Kluger
10.2005 - 12.2006
Associate of Applied Science - Legal Studies
Gibbs College
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