Nicole Zito -Vitti
Massapequa
Summary
Versatile sales professional with extensive experience in territory management, business development, and team leadership. Skilled in analyzing market trends and implementing effective sales strategies that drive growth. Committed to coaching teams and fostering strong client partnerships for sustained success.
Overview
1
1
Certification
26
26
years of professional experience
Work History
Area Manager - Emerald Division - Off premise Metro New York
Southern Glazers
03.2019 - 07.2026
- Oversaw sales operations within designated geographic territory, achieving revenue growth through strategic initiatives
- Developed and implemented strategic sales plans to achieve revenue targets in assigned area.
- Monitored team performance, ensuring consistent achievement of sales objectives and identifying areas for improvement.
- Mentored sales representatives, providing coaching and feedback to enhance performance.
- Acted as primary contact for key clients, maintaining strong relationships.
- Analyzed market trends and competitor activities to identify new business opportunities.
- Prepared sales reports and forecasts for senior management, ensuring compliance with policies.
- Collaborated with marketing teams to develop promotional strategies and sales materials, enhancing brand visibility and market reach.
Business Development Manager- Metro New York
Southern Glazers
10.2018 - 01.2019
- Analyzed channel summary reports to identify business development opportunities for constellation portfolio.
- Collaborated with area managers and sales consultants to enhance field operations.
- Developed strategic plans with constellation team to drive growth initiatives.
- Identified new business opportunities to expand product offerings and services.
- Conducted market research to evaluate industry trends and competitive landscape.
- Participated in weekly meetings with executive leadership to review progress toward goals.
- Monitored competitors' activities, prices, products, and services to maintain competitive edge.
Field Sales Manager – Metro New York
Constellation Brands
01.2012 - 10.2018
- Served as point person for two teams in Atlantic division at Southern Glazer Wine & Spirits.
- Facilitated communication and coordination for wine full book division comprising four teams.
- Developed and delivered presentations for general sales meetings, focusing on wine and spirits education.
- Participated in planning and review meetings for wine full book initiatives.
- Created weekly scorecards analyzing team performance on NSV and depletions.
- Conducted monthly wine education sessions for Hart Agency, enhancing in-store tasting experience.
- Organized and summarized national surveys to inform strategic decisions.
- Managed T&E budget and oversaw tasting bank for Atlantic and wine full book divisions.
Sales Rep. for Manhattan & Queens Off premise
Peerless- Empire Merchants
01.2007 - 01.2012
- Developed strong relationships with key accounts and stakeholders to drive business growth.
- Engaged clients to promote product knowledge and strengthen brand loyalty.
- Analyzed competitive offerings to evaluate features, benefits, and pricing strategies.
- Coordinated impactful product presentations
- Delivered exceptional customer service by addressing inquiries promptly and effectively.
- Enhanced product visibility through strategic placement in case displays and on shelves.
- Identified sales opportunities through market trend analysis and consumer behavior insights.
Sales Rep. for the Frontier-National Division
Eber Brothers- Paramount/ House of Burgundy
01.2004 - 01.2007
- Cultivated relationships with key accounts and stakeholders, resulting in increased business growth.
- Educated clients on product features and benefits to enhance brand loyalty.
- Identified sales opportunities through analysis of market trends and consumer behavior insights, leading to targeted sales strategies.
- Analyzed competitive offerings to evaluate features, benefits, and pricing strategies.
- Coordinated impactful product presentations
- Enhanced product visibility through strategic placement in case displays and on shelves.
- Delivered exceptional customer service by addressing inquiries promptly and effectively.
Merchandising Manager for the Atlantic division/ Diageo
Peerless Importers Inc.
01.2003 - 01.2004
- Increased sales through targeted merchandising plans and optimized inventory stocking.
- Coordinated promotional displays to increase product visibility and drive customer engagement.
- Tracked case display shelving and cold box placements across metro-area stores.
- Trained team members on merchandising techniques and product knowledge.
- Conducted regular store visits to assess stock levels, customer service, and employee engagement.
- Analyzed store performance data to inform strategic adjustments and optimize operations.
- Led team members to improve productivity and foster collaboration.
Sales Rep. for Brands division and Atlantic division
Peerless Importers Inc.
01.2002 - 01.2003
- Cultivated relationships with key accounts, resulting in increased sales and business growth.
- Identified sales opportunities through analysis of market trends and consumer insights.
- Engaged clients to enhance product knowledge, fostering brand loyalty and repeat purchases.
- Delivered impactful product presentations to enhance visibility and engagement.
- Analyzed competitive offerings to assess features, benefits, and pricing strategies.
- Enhanced product visibility through strategic placement in displays and on shelves, driving customer engagement.
- Created detailed reports on daily, weekly, and monthly sales activities.
- Provided exceptional customer service by addressing inquiries promptly and effectively.
Merchandiser
Peerless Importers Inc.
01.2001 - 01.2002
- Constructed and maintained effective product displays to enhance customer engagement.
- Executed window displays that increased foot traffic into the store.
- Collaborated with sales team to develop promotional strategies and optimize merchandise placement.
- Collaborated with suppliers and retailers to implement effective merchandising plans.
- Established point of sale systems that streamlined transactions for multiple products.
- Maintained clean work environment to promote safety and efficiency.
Education
Associate in Science Degree - Liberal Arts /Psychology
Nassau Community College
Bachelor of Arts - Psychology
Empire Community College
Skills
- Business development
- Sales coaching
- Sales training
- Consultative sales
- Customer relationship management
- Performance management
- Team leadership
- Team motivation
- Effective communication
- Presentation skills
- Time management
- Relationship consulting
Certification
- WSET Level 2
Outreach Training Institute
Certified Alcohol and Substance Abuse Counselor
Kevin Zraly’s Windows on the World Study of Wines & Wine Services
Certification Program for Beverage Professionals
Presenting and Influencing Groups Certificate of Completion
Constellation Sales and Management Educational Training Certificate of Completion
Power point Certificate of completion
Timeline
Area Manager - Emerald Division - Off premise Metro New York
Southern Glazers
03.2019 - 07.2026
Business Development Manager- Metro New York
Southern Glazers
10.2018 - 01.2019
Field Sales Manager – Metro New York
Constellation Brands
01.2012 - 10.2018
Sales Rep. for Manhattan & Queens Off premise
Peerless- Empire Merchants
01.2007 - 01.2012
Sales Rep. for the Frontier-National Division
Eber Brothers- Paramount/ House of Burgundy
01.2004 - 01.2007
Merchandising Manager for the Atlantic division/ Diageo
Peerless Importers Inc.
01.2003 - 01.2004
Sales Rep. for Brands division and Atlantic division
Peerless Importers Inc.
01.2002 - 01.2003
Merchandiser
Peerless Importers Inc.
01.2001 - 01.2002
Associate in Science Degree - Liberal Arts /Psychology
Nassau Community College
Bachelor of Arts - Psychology
Empire Community College