A Richmond based communications specialist and creative adept at aligning cross-departmental objectives to facilitate high-quality, on-time digital/physical productions and long-term success.
Overview
6
6
years of professional experience
Work History
Social Media Planner
Horizon Media
2022.02 - Current
Oversaw online media buying procedures and social marketing channels for Golden Corral, Popeyes Louisiana Kitchen , Honda and various other clients
Handled client-facing business opportunities, developing media content plans for third parties.
Prepared performance analysis reports on media properties, presenting findings to clients.
Developed presentations, execution plans and tracking metrics for each campaign.
Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.
Fostered inter-agency relationships with creative teams, aligning company-wide efforts to optimize media throughput.
Identified and monitored KPIs for new and existing digital media properties.
Social Media Specialist
EAB Royall And Company
2020.03 - 2022.01
Created year long, multi-channel social media content for over a dozen higher education clients.
Developed graphics and visual content for social media campaigns.
Increased college admissions through social media.
Conducted weekly updates to social media campaigns to optimize client campaigns.
Maintained colleges social media presence by creating content, monitoring multiple social platforms, and monitoring responses.
Created logos, illustrations and typography for various colleges.
Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
Implemented feedback and suggestions from clients to improve designs.
Art Directer
EAB Royall And Company
2018.03 - 2020.02
Developed creative design for direct mail, brochures, banners, and signs for over a dozen higher education clients.
Created digital image files for use in digital and traditional printing methods.
Edited and enhanced existing artwork and graphics.
Employed design fundamentals when selecting typography, composition, layout, and color in design work.
Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
Implemented design feedback from customers and internal stakeholders to improve project outcomes.
Lead Graphic Designer
United Jewish Federation
2017.08 - 2018.11
Developed creative design for print materials, brochures, banners, and signs for various stakeholders within the Tidewater Jewish Community. This includes collaborations with local businesses, religious organizations, and non-profit organizations.
Implemented design feedback from external and internal stakeholders to improve project outcomes.
Developed creative design for print materials, brochures, banners, and signs.
Researched trends and projected industry changes to capitalize on emerging opportunities.
Completed final touches for projects such as images sizes and font selection.
Employed design fundamentals when selecting typography, composition, layout, and color in design work.
Completed final touches for projects before rollout.
Created artwork for product packaging and promotional materials.
Created logos, illustrations and typography for various organizations.
Utilized typography techniques to create compelling designs.
Education
Bachelor of Science - Mass Communications, Conc. in Creative Advertising
Virginia Commonwealth University, Richmond, VA
05.2017
Skills
Marketing
Team Collaboration
Creative Strategies
Consumer Analysis
Social Media Content Creation
Adobe Creative Suite
Microsoft Excel
Fine Arts Training
Animation Production
Communication Strategy Development
Timeline
Social Media Planner - Horizon Media
2022.02 - Current
Social Media Specialist - EAB Royall And Company
2020.03 - 2022.01
Art Directer - EAB Royall And Company
2018.03 - 2020.02
Lead Graphic Designer - United Jewish Federation
2017.08 - 2018.11
Virginia Commonwealth University - Bachelor of Science, Mass Communications, Conc. in Creative Advertising
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