Obed Tena Guerrero

Provided face-to-face consultative sales for a specialized off-road automotive shop, helping customers select products based on their specific vehicle needs and applications. Utilized strong product knowledge to recommend the appropriate wheels, tires, suspension, and off-road accessories. Managed the sales process from product selection and ordering parts through scheduling installation appointments, ensuring a seamless customer experience from start to finish.

Managed daily operations of a high-volume wholesale wheel and tire distribution center, overseeing sales, warehouse operations, and overall business performance. Led and developed a sales team focused on customer retention, revenue growth, and new business development. Strengthened customer relationships, identified new sales opportunities, and implemented strategies to increase market share. Managed P&L, pricing strategies, profit margins, and operating expenses to maximize profitability.

Achievement: Earned the Highest EBITDA % Award in 2025.

Managed sales team performance, monitored key metrics, and drove accountability to achieve sales targets. Identified sales opportunities, analyzed business gaps, and developed strategic sales plans to drive revenue growth. Coached and mentored sales representatives on market trends, objection handling, cross-selling strategies, and key account management to improve performance and strengthen customer relationships.

Responsible for driving profitable sales growth within an assigned geographic territory by managing and expanding key account relationships, identifying new revenue opportunities, and executing strategic customer visit plans. Focused on upselling and cross-selling, proactive account management, CRM utilization, and collaborating closely with peers and sales leadership to achieve sales objectives.

Oversaw daily operations of a high-volume wheel and tire retail facility, leading sales and installation teams while maintaining exceptional customer service and operational efficiency. Duties included hiring, scheduling, training, and performance management for sales and installation staff. Managed inventory purchasing, vendor relationships, and inventory control to maintain efficient operations and product availability. Held responsibility for P&L performance, budgeting, and expense management while driving overall profitability and business growth.

Managed a high volume of face-to-face, email, and phone sales while processing orders and ensuring timely follow-through from order placement through shipment. Built and maintained strong customer and internal relationships while collaborating across departments to ensure accurate order fulfillment, efficient operations, and a high level of customer satisfaction.

Customer service while leveraging strong product knowledge to recommend the right products and solutions. Managed the full sales process, ensuring accurate order fulfillment, timely communication, and a positive customer experience.