Ola Abayomi
Paris
Summary
Senior marketing leader driving integrated marketing and go-to-market strategies for global consumer brands. Strong track record leading cross-functional teams to align stakeholders, set strategy, and deliver across channels. Known for bringing structure to complex organizations, inspiring teams, and driving work from brief to launch with measurable business impact.
Overview
19
19
years of professional experience
Work History
Freelance Group Account Director
Multiple Agencies
New York
01.2024 - Current
- Guided brand strategy and integrated marketing for Comcast, PayPal, and Häagen-Dazs, contributing to $40 million in agency revenue.
- Led cross-functional teams across brand, creative, production, media, PR, and partners to ensure timely global campaign execution and product launches.
- Drove growth and revenue for brands by aligning marketing strategies with business objectives.
- Led cross-functional collaboration across C-Suite, senior stakeholders and partners to effectively manage budget, forecasting, workflow optimization.
- Mentored and managed a cross-discipline team of 20, enhancing operational and creative excellence.
Group Account Director, Account Director
Droga5
New York
01.2018 - 01.2024
- Advised C-Suite clients on long-term brand strategy and customer experience priorities to drive business impact
- Managed account financial health and contract negotiations for $7–10M portfolio, optimizing client relationships and profitability.
- Led award-winning campaigns for The New York Times, enhancing public perception and reducing acquisition costs by 60%
- Created operating model for Kimberly-Clark/Huggies and Lululemon's global brand foundations, ensuring consistency and operational excellence across regional and local teams.
- Developed culture and talent initiatives through mentorship and diversity advocacy, fostering a more inclusive workplace.
- Additional clients: Amazon Music, Gucci, Airbnb, Game of Thrones/HBO
Account Director, Managing Account Supervisor
IBM iX
New York
10.2013 - 01.2018
- Performed in-depth market competitive and performance analyses to guide annual brand strategy and support distribution expansion, achieving 10% rise in distribution and 7% enhancement in awareness for Seagram's.
Digital Account Supervisor
LAIRD + PARTNERS
New York
02.2012 - 10.2013
- Managed launch of J.Mendel's first e-commerce platform, overseeing development and email marketing strategy that contributed to 20% of total sales
- Enhanced ecommerce UX/UI for The Limited, elevating brand aesthetics and significantly increasing user engagement
- Additional clients: Diane Von Furstenberg, Tommy Hilfiger, COTY
Digital Account Executive
HAVAS
New York
11.2010 - 02.2012
- Managed digital campaigns for Jaguar North America, enhancing brand engagement on key platforms
Sr. Associate, Marketing
Digitas
New York
08.2007 - 11.2010
- Revamped CRM systems and executed direct marketing strategies, generating over 700,000 leads and exceeding campaign targets
Education
Bachelor of Arts - African American Studies & Communications
Tufts University
Boston, MASkills
- Brand marketing
- Creative development
- Creative operations
- Strategic planning
- Financial management
- Team leadership
Languages
French
Elementary
Timeline
Freelance Group Account Director
Multiple Agencies
01.2024 - Current
Group Account Director, Account Director
Droga5
01.2018 - 01.2024
Account Director, Managing Account Supervisor
IBM iX
10.2013 - 01.2018
Digital Account Supervisor
LAIRD + PARTNERS
02.2012 - 10.2013
Digital Account Executive
HAVAS
11.2010 - 02.2012
Sr. Associate, Marketing
Digitas
08.2007 - 11.2010
Bachelor of Arts - African American Studies & Communications
Tufts University