Olivia Frederickson
Boca Raton,FL
Summary
Dynamic marketing professional with a proven track record at Lamark Media, driving a 30% performance increase through strategic account management and cross-functional collaboration. Skilled in data analysis and project oversight. Excel in optimizing client engagement and enhancing service delivery while maintaining strong organizational abilities and attention to detail.
Overview
7
7
years of professional experience
Work History
Account Executive
Lamark Media
Boca Raton, FL
10.2024 - 01.2026
- Identified key performance trends in multi-million dollar accounts and executed targeted initiatives to help achieve a 30% year-over-year performance increase.
- Fostered strong client connections to enhance service delivery and streamline account management processes.
- Engaged with cross-functional teams to refine service delivery and implement streamlined processes that boosted workflow efficiency within client services, performance media and creative teams.
- Evaluated digital media performance KPIs and produced detailed reports, informing strategies to maximize ROI and effectiveness.
Social Media Marketing Manager
Haute & Honey
Lighthouse Point, FL
11.2023 - 06.2024
- Managed Instagram and Email Marketing platforms tfor expanding engagement and audience growth.
- Increased website traffic through effective content creation search engine optimization strategies.
- Analyzed performance metrics to optimize content strategy and improve overall reach.
- Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
Marketing Intern
BBX Capital
Fort Lauderdale, FL
06.2023 - 08.2023
- Increased brand awareness by organizing events, establishing partnerships and developing and executing effective influencer marketing campaigns.
- Assisted in creating digital content for social media marketing
- Tracked campaign performance metrics, identifying areas for improvement and adjusting strategies accordingly.
Event Planner
Haute & Honey
Lighthouse Point, FL
03.2023 - 06.2023
- Developed tailored event plans to meet client objectives, ensuring seamless execution and positive guest experiences.
- Increased event attendance by developing strategic marketing campaigns and engaging promotional materials.
- Managed logistics for successful events, including venue selection, vendor selection, and coordinating with vendors.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Legal Assistant
Hartmann & Nihem PLLC
Grosse Pointe Farms, MI
05.2019 - 08.2021
- Conducted research on issues such as transferring foreign deed titles, compiling information and preparing summaries for lead attorneys
- Organized and managed physical and electronic client accounts and records through Excel and Clio software, observing confidentiality and extreme discretion
Education
Law
The Catholic University of America
Washington, DCBachelor of Arts - Public Relations, Advertising, And Applied Communication
The Pennsylvania State University
University Park, PA05.2020
Skills
- Project pipeline oversight
- Cross-functional collaboration
- Client account management
- Proficient with Adobe Workfront
- Proficient with Ninjacat reports
- Proficient with Tableau metrics
- Strong written communication
- Managing concurrent responsibilities
- Attention to detail
- B2B and B2C creative and performance media
- Proficient in CRM software
- Proficient with MS Office Suite applications
- Strong organizational abilities
- Adaptability and flexibility
Timeline
Account Executive
Lamark Media
10.2024 - 01.2026
Social Media Marketing Manager
Haute & Honey
11.2023 - 06.2024
Marketing Intern
BBX Capital
06.2023 - 08.2023
Event Planner
Haute & Honey
03.2023 - 06.2023
Legal Assistant
Hartmann & Nihem PLLC
05.2019 - 08.2021
Law
The Catholic University of America
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
The Pennsylvania State University