Olivia Heinze
Chesapeake,VA
Summary
Motivated and creative undergraduate at James Madison University with experience in event coordination, customer engagement, and social media marketing. Skilled in combining visual storytelling with strategic communication to support brand growth and audience engagement.
Strong foundation in organization, collaboration, and multitasking, with a consistent ability to manage multiple priorities in fast-paced environments. Known for taking initiative, contributing effectively in team settings, and producing polished, brand-aligned content.
Passionate about fashion, branding, and digital media with a focus on developing creative solutions that connect with target audiences.
Overview
5
5
years of professional experience
Work History
Marketing Assistant
JMU Alumni Association, Harrisonburg, VA
Harrisonburg, VA
08.2023 - Current
- Supports the planning and execution of alumni events by coordinating logistics, preparing materials, and ensuring a seamless guest experience. Assisted with event setup and operations, including directing attendees, assembling welcome packages, and organizing supplies. Collaborates with supervisors and team members to address on-site needs and ensure events run efficiently and professionally.
Server
Cinema Cafe, Chesapeake, VA
Chesapeake, VA
06.2023 - Current
- Delivers fast, attentive table service in a high-volume dine-in movie theater, ensuring a seamless and enjoyable guest experience throughout film showings. Accurately take and deliver food and beverage orders, process payments, and manage multiple tables simultaneously in a fast-paced, low-light environment. Collaborates closely with kitchen and bar staff to maintain efficient operations and timely service. Consistently upholds cleanliness and safety standards while demonstrating strong communication, problem-solving, and customer service skills.
- Seasonal
Server
Studly Brewing, Chesapeake, VA
Chesapeake, VA
06.2023 - Current
- Plays a key role in daily operations by ensuring customer satisfaction, maintaining facility upkeep and setup, and creating a welcoming, positive environment. Assists with merchandise sales while efficiently managing multiple responsibilities in a fast-paced setting. Collaborates closely with a small, team-oriented staff in a family-owned business, contributing to smooth operations and a high level of service.
- Seasonal
Receptionist and Social Media Coordinator
Coastal Roots Hair Salon and Xanadu Hair Salon, Chesapeake, VA
Chesapeake, VA
07.2022 - 06.2023
- Managed social media accounts by creating and scheduling engaging content to promote new arrivals and increase brand visibility. Maintained store operations through organization and daily upkeep to ensure a positive customer experience. Served as the first point of contact as a receptionist, handling phone inquiries, scheduling appointments, and providing prompt, solution-oriented support to address client questions and concerns.
Hostess and Expeditor
The Butcher's Son, Chesapeake, VA
Chesapeake, VA
03.2021 - 06.2023
- Performed dual roles as Hostess and Food Expeditor in a fast-paced restaurant environment. Managed front-of-house responsibilities including greeting and seating guests, handling phone inquiries and reservations, processing to-go orders, and maintaining dining area cleanliness. As an expeditor, plated and finalized dishes with attention to presentation and accuracy, ensuring all orders met quality standards and were delivered promptly to the correct guests. Collaborated with kitchen and service staff to maintain efficient operations and a high-quality dining experience.
Education
Independent Studies - Marketing, Brand Design & Strategic Planning Focus
James Madison University
Harrisonburg, VA05-2027
Skills
- Marketing & Brand Strategy: Social media marketing, marketing strategy development, brand strategy, content creation
- Consumer & Market Insight: Customer engagement, consumer insight analysis, market research, data interpretation
- Creative & Visual Communication: Creative design thinking, visual communication, social media platforms
- Professional & Interpersonal: Relationship building, teamwork, presentation skills
- Organization & Execution: Time management, organization, prioritization, multitasking, adaptability and flexibility
Relevant Coursework
- Marketing, Business & Analytics: Business Analytics I & II, Computer Information Systems, Interpersonal Skills
- Branding & Creative Design: Color and Composition, Observational Drawing, Genre Studies (Gender & Literature)
- Consumer Behavior & Psychology: General Psychology, Life Span Human Development, Microsociology
- Communication & Content Strategy: Fundamental Human Communication (Group Presentations), Rhetorical Reading & Writing
- Cultural & Market Awareness: Music and Culture, History of Rock, U.S. Government
- Ethics & Decision-Making: Ethical Reasoning, Introduction to Philosophy
- Research & Strategy Development: Scientific Perspectives (Air Quality Research), Interdisciplinary Scholarship, Integrative General Education (Attention Economy)
Timeline
Marketing Assistant
JMU Alumni Association, Harrisonburg, VA
08.2023 - Current
Server
Cinema Cafe, Chesapeake, VA
06.2023 - Current
Server
Studly Brewing, Chesapeake, VA
06.2023 - Current
Receptionist and Social Media Coordinator
Coastal Roots Hair Salon and Xanadu Hair Salon, Chesapeake, VA
07.2022 - 06.2023
Hostess and Expeditor
The Butcher's Son, Chesapeake, VA
03.2021 - 06.2023
Independent Studies - Marketing, Brand Design & Strategic Planning Focus
James Madison University