Pamela Alexander
Encino,CA
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Thrive in fast paced environments with new challenges that require creative and out of the box thinking.
Overview
17
17
years of professional experience
Work History
Director of Sales
Los Angeles Auto Show
01.2023 - Current
- Managed sponsorship, atrium, exhibit and events sales manager providing guidance, coaching and support
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Forecasted sales and established processes to achieve sales objectives and related metrics
- Established pricing strategies to maintain competitive pricing and maximize profits
- Connected with prospects through trade shows, cold calling and local-area networking
- Developed sales strategy based on research of consumer buying trends and market conditions
- Evaluated costs against expected market price points and set structures to achieve profit targets
- Managed over 50 customer call per day
Account Manager
MedAvail Technologies Inc.
10.2020 - 12.2022
- Built and strengthened long-lasting client relationships
- Educated clients on new products or services to increase customer engagement with brand.
- Facilitated client satisfaction and renewed customer relations to drive growth.
- Coordinated with internal teams to facilitate prompt delivery of client deliveries
- Monitored and analyzed customer feedback to identify opportunities for improvement
- Developed and implemented strategies to increase client retention and increased sales by 15%
Regional Sales Manager
Quest Events
10.2018 - 01.2020
- Responsible for increasing overall sales volume by developing key relationships with new accounts and growing existing business
- Research qualified leads and develop innovative strategies to win business and achieve individual annual sales goals
- Partner with marketing team to develop sales campaigns in multiple verticals to create quarterly budgets for prospecting new business
- Managed production crew to resolve problems, improved operations and provided exceptional service
- Demonstrated strong organizational and time management skills while managing multiple projects
- Proved successful working within tight deadlines and a fast-paced environment
- Traveled weekly to visit clients, trade shows, local mixers, and special industry events
Sales Account Manager
Skyline Exhibits
11.2017 - 10.2018
- Developed successful territory through cold-calling and office visits in multiple verticals within Greater Los Angeles area
- Created proposals for new and existing custom exhibit transactions
- Anticipated needs of clients by creating sales strategy to research consumer buying trends, market conditions and staying in touch on regular basis
- Forecast sales and established processes to achieve target goals
- Worked diligently to resolve reoccurring complaints to promote loyalty and improve operations
- Oversaw installations and would travel onsite to trade shows as needed
Sales Manager
Comexposium
03.2016 - 05.2017
- Rebuilt structure of Adtech trade show to reverse profit loss and identify high-growth opportunities
- Met with clients, delivering presentations, and educating on product and service features for revised event
- Created sponsorship packages with extended opportunities to meet current market trends
- Met with clients, delivering presentations, and educating on product and new and improved service features
- Closed lucrative sales deals using strong negotiation skills to encourage new prospects to join and existing clients to renew their attendance
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
Sponsorship Sales Manager
Amazon E-commerce
10.2015 - 02.2016
- To exceed agreed revenue targets for each campaign
- Research, identify and close new business
- Build, nurture, and maintain strong relationships with senior level decision makers
- Build and maintain healthy pipeline qualified business leads
- Compiled and analyzed data to determine approaches to improve sales and performance
- Engaged in demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
- Reached target goals
Account Executive
Nielsen Company/ASD Market Week
01.2007 - 08.2015
- Built and created a new territory through effective research, prospecting and effective consultative selling techniques
- Maintained a strong pipeline and scheduled accurate new business prospects
- Initiated team meetings to discuss and strategize marketing initiatives to increase revenue growth opportunities
- Specialized in wholesale general merchandise and executed successful sales strategies to covert leads into retention customers
- Managed sales cycle to maintain solid customer base
- Strengthened customer relationships with proactive and collaborative approach to managing needs
- Surpassed annual target goals
Education
Some College (No Degree) - Communications
University of Illinois At Chicago
Chicago, ILSkills
Account Management
Business Development
Customer Acquisition
Event Planning
Product Service Development
Sales & Marketing
Strategic Planning
Strong Verbal Communication
Timeline
Director of Sales
Los Angeles Auto Show
01.2023 - Current
Account Manager
MedAvail Technologies Inc.
10.2020 - 12.2022
Regional Sales Manager
Quest Events
10.2018 - 01.2020
Sales Account Manager
Skyline Exhibits
11.2017 - 10.2018
Sales Manager
Comexposium
03.2016 - 05.2017
Sponsorship Sales Manager
Amazon E-commerce
10.2015 - 02.2016
Account Executive
Nielsen Company/ASD Market Week
01.2007 - 08.2015
Some College (No Degree) - Communications
University of Illinois At Chicago
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