PATRICIA GARCIA DE SIMONE
New Orleans,LA
Summary
Over 20 years of B2B sales experience, with a proven track record for exceeding sales quotas in market-leading companies in the fine wine and chemical industries in Brazil and the U.S.
Strong business acumen and adaptability, cultivated by a diverse and international career path. Excellent interpersonal and negotiation skills, with the ability to build long-lasting partnerships.
- 15 years of experience in the chemical sector, specializing in coatings, decorative paints, and water solutions.
- Successfully transitioned into the wines and spirits industry for the past seven years, demonstrating strong adaptability and commercial acumen.
- U.S. Permanent Resident. Dual citizenship: Brazil and Spain.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Sales Consultant
Asagourmet
Rio De Janeiro , Rio De Janeiro
10.2021 - 11.2024
- Managed a portfolio of over 50 on-premise accounts in Rio de Janeiro, consistently maintaining high customer service standards for a regional wine importer and distributor in Rio de Janeiro.
- Surpassed sales targets and grew the client base by fostering customer loyalty, coordinating tastings, and immersive events aimed at driving wine portfolio engagement.
Account Manager
BASF
Rio De Janeiro, Rio De Janeiro
01.2020 - 10.2020
- Directed sales management of major clients within the Paint Division (nationally leading brand, Suvinil).
- Negotiated profitable commercial contracts with high volumes and converted a multi-brand client into an exclusive account.
- Maintained accurate records of all sales activities in the CRM system, and conducted training sessions for customer sales teams and key buying influencers.
- Acknowledged by customers for effective problem-solving skills
Sales Consultant
Winebow
Pine Brook, NJ
03.2018 - 04.2019
- Managed a portfolio of over 100 accounts, on and off premises, fostering engagement, retention, and revenue growth.
- Forged and cultivated strong relationships with customers within a fast-paced environment.
- Participated in weekly meetings and training sessions with internal teams and suppliers to leverage knowledge and expertise of the portfolio.
Sales Consultant
Gary's Wine & Marketplace
Madison, NJ
05.2016 - 03.2018
- Contributed to a dynamic, award-winning retail chain, delivering technical sales consultancy, participating in related events and building relationship with distributors and other partners in the wine industry.
- This experience contributed to career growth within the sector while acquiring specialization certificates (WSET 1, 2, and 3).
Sales Representative
BASF Corp
Florham Park, NJ
05.2015 - 11.2015
- Managed municipal bids at a national level, and Mexico's sales operations in the Water Solutions division.
- Ensured timely submission of bids through efficient contract management and teamwork.
- Refined municipal bidding submission process, increasing bid participation by 15%.
- Generated precise monthly forecasts based on formulated sales plans, and developed an access database for Water Solutions to streamline data management processes.
- Supported consolidation efforts for customers transitioning to one distributor in Mexico.
Senior Sales Consultant & Trade Marketing
BASF
Rio De Janeiro, Brazil
09.1998 - 05.2012
- Very rewarding experience; I contributed 12 years to sales consulting leadership, and 2 years to strategic trade marketing initiatives.
- Managed sales for large accounts in the coatings industry, representing Suvinil, a nationally leading brand in the decorative paints sector.
- Negotiated sales contracts and terms of agreement with key accounts, and consistently attained annual growth between 10% and 15%.
- Developed and implemented an annual business plan aligned with corporate objectives.
- Coordinated efforts between the client, marketing, supply chain, and finance teams for effective strategy development.
- Conducted comprehensive training for sales teams on effective brand representation, and executed trade marketing strategies to boost brand visibility.
- Managed and supervised a team exceeding 30 members in merchandising.
- Strengthened relationships with key buying influencers such as painters, salesclerks, architects, and designers through events and training sessions.
Education
B.A. - Business Administration And Marketing
Universidade Anhembi Morumbi
São PauloMBA in Company (BASF) - Business Management
Fundação Dom Cabral
São PauloTechnical High School Diploma - Accountancy
Escola Técnica Cândido Mendes
Rio De JaneiroWSET Level 3 - Advanced - Wine & Spirits
International Wine Center
New York, NYSkills
- Sales negotiation
- Contract management
- Key Account Management
- Team collaboration
- Leadership
- Effective communication
- Problem Solving
- B2B sales strategies
- Data analysis
- Territory Management
- Customer Relationship Management
- Analytical thinking
- Attention to detail
- Active listening
- IT: Outlook, SAP, Salesforce, PowerBI, Office package
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Portuguese
Native/ Bilingual
Accomplishments
Awarded BASF Top Sales Performer for Brazil (Coatings):
- Top Sales Performer - 2004, 2006, 2008 and 2010
Certification
- Business Effective Communication - English - New York University, 2015
- DELE Official Spanish Language Diploma, Higher level - Casa de España - Brazil, 2007
- WSET Advanced - level 3 - International Wine Institute - New York, 2017
- MBA in company - Business Management (Finance, Leadership, Marketing, Strategy) - FDC Brazil, 2006
- Various courses taken in Marketing, Business and Leadership between 2000-2020: Escola Superior de Propaganda e Marketing and Fundação Dom Cabral, all in Brazil)
References
References available upon request.
Timeline
Sales Consultant
Asagourmet
10.2021 - 11.2024
Account Manager
BASF
01.2020 - 10.2020
Sales Consultant
Winebow
03.2018 - 04.2019
Sales Consultant
Gary's Wine & Marketplace
05.2016 - 03.2018
Sales Representative
BASF Corp
05.2015 - 11.2015
Senior Sales Consultant & Trade Marketing
BASF
09.1998 - 05.2012
B.A. - Business Administration And Marketing
Universidade Anhembi Morumbi
MBA in Company (BASF) - Business Management
Fundação Dom Cabral
Technical High School Diploma - Accountancy
Escola Técnica Cândido Mendes
WSET Level 3 - Advanced - Wine & Spirits
International Wine Center