Patricia Thornhill

• Manage revenue for the the local team to include broadcast, core digital and extended digital services. Scope of accountability includes strategic planning, competitive analysis, new business development, staff training & development, building/maintaining client relationships, forecasting and reporting.
• Directs a team of 9+ account executives. Team existed with 5 sellers at job inception in 2017. Continually prospect for, hire and train new talent with the goal of growing team to 15.
• Holds one-on-one meetings with sales team members to identify selling hurdles and offer insight.
• Coaches account executives in successful selling methods and encourages cross-selling of tv and digital assets to drive revenue and reach goals.
• Continually maintains inventory and pricing to maximize revenue.
• Grew new local direct revenue from $80K per quarter (2017) to as much as $360K per quarter (2023) with focus on qualifying prospects, developing effective valid business reasons, approach and follow-up.
• Produces new, non-traditional revenue streams thru development and implementation of station projects that deliver over $1M to local revenue to include Home & Outdoor Expo, Golden Apple, Smiles Behind the Shield, The Doctor Is In, Take 5, Stock the Pantry, and more.
• Collaborates with news and promotion management team for implementation of on-air sponsorships and special features.
• Develops compelling presentation decks to gain approval for ideas and communicate results.
• Conducts team meetings to reinforce goals and objectives, set clear expectations about policies and procedures, and to train.
• Handles customer relations issues, enabling quick resolution, and client satisfaction.

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• Serviced accounts and proposed new products and services to maximize revenue, continually surpassing broadcast, digital and news business budgets.
• Qualified leads, built relationships and executed sales strategies to drive new business.
• Applied needs-based analysis to assess and bring to market the competitive advantage of local businesses.
• Account list forecasting ·
• Strategic planning and project management for community outreach projects to include Live VIPIR 6 Radar, WJBF Health & Wellness Expo, Game Night Live, The Golden Apple Awards, Buddy Check 6, Coffee Club and Lunch Bunch
• Facilitated brainstorming sessions for the development of new marketing campaigns.
• Organized the production of broadcast and digital ready creative
• Served as Executive Producer for the broadcast elements associated with event based marketing.
• Mentored a team of ten broadcast and digital media sellers
• Selected for Leadership Columbia County.·
• Named “ Best TV Rep” in 2014 by the Augusta Advertising Federation