Paula Connor
Coral Gables,FL
Summary
I'm a talented and hard working individual with exceptional marketing and public relations skills as well as property sales background. Enthusiastic professional with drive and determination to succeed in new business development. Excellent communicator and writer skilled at relating with people at all levels and offering flexibility of working well on teams or individually.
Overview
18
18
years of professional experience
Work History
Realtor
The Keyes Company
Coral Gables, FL.
01.2021 - Current
- Florida Real Estate License 12/20
- Achieved AMP (Achieve Maximum Production) training certificate through The Keyes Company
- Familiar with MLS system, preparing offer forms and purchase agreements.
President
PFM Public Relations
01.2013 - 05.2017
- Managed various accounts including Miami Childrens Theater, Dr. Dribble and Monica Burgera Foundation
- Prepared and submitted grant proposals to various outlets to gain financial support
- Built awareness, exposure and credibility to all accounts by actively promoting through story placement, improving mission statements and written website content, event coordination and grassroots efforts.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
Public Relations Manager
Fairchild Tropical Botanic Garden
Miami, FL.
04.2004 - 12.2012
- Managed and executed all public relations efforts on local, national and international level for FTBG
- Built visibility and credibility for FTBG through solid media relations and successful media placements in both English and Spanish-speaking media outlets for institutional events including art exhibitions, festivals, concerts, special events as well as education, research and horticulture-related subject matters
- Managed external PR firms and art galleries for annual Art Basel program that has included Yayoi Kusama at Fairchild, Roy Lichtenstein at Fairchild, Mark di Suvero at Fairchild, Botero at Fairchild and Chihuly at Fairchild exhibitions
- Developed and distribute all press releases, media alerts, media advisories, talking points and press kits
- Coordinated and oversaw all interviews and media appearances, editorial-related stories and photo shoots. Conducted media training when needed.
Account Supervisor
The Pearson Group
Coral Gables, FL
07.2000 - 02.2002
- Managed accounts at full-service marketing and public relations firm specializing in luxury resorts, upscale real estate and golf courses
- Managed accounts including Rose Hall Developments, Jamaica; Paradise Village Resort, Mexico and Palmas del Mar Resort, Puerto Rico
- Responsible for nomination that resulted in successful granting of SATW’s 2002 Phoenix Award t
- Wrote and developed marketing collaterals, press kits, managed account budgets, coordinated and attended photo shoots, organized special events and major media trips and coordinated interviews.
Associate Fashion Editor
Ocean Drive Magazine
Miami Beach, FL.
02.2000 - 07.2000
- Coordinated fashion shoots, performed all market work and wrote text for "What’s Hot" trend page
- Involved in all aspects of fashion features including idea development, researching trends and writing text.
Sales Representative/Showroom Manager/Public Relations Coordinator
The Weekend Exercise Company
New York, NY
12.1998 - 01.2000
- Drove national and international private label and closeout strategies for Marika and Baryshnikov clothing lines. Increased sales by 15 percent.
- Successfully met monthly sales goals by working in person with Manhattan based accounts as well as via phone and video conference with national and international clientele
- Responsible for obtaining media placements for all clothing lines in local and national media outlets
- Media appearances include: NBC Today in South Florida, WLRN Miami, NBC Today in New York, Good Day New York and ABC New York
Education
BA - English, Creative Writing, Spanish Minor
LaSalle University
Philadelphia, PA05.1991
Year Abroad -
University of Madrid
Madrid, Spain09.1989
New York University School of Continuing Education
New York, NYSkills
- Time Management
- Project Management
- Promotional Campaigns
- Press Coverage
- Critical Thinking
- Public and Media Relations
- Cold Calling
- Complex Problem-Solving
Languages
Spanish
Native or Bilingual
Timeline
Realtor
The Keyes Company
01.2021 - Current
President
PFM Public Relations
01.2013 - 05.2017
Public Relations Manager
Fairchild Tropical Botanic Garden
04.2004 - 12.2012
Account Supervisor
The Pearson Group
07.2000 - 02.2002
Associate Fashion Editor
Ocean Drive Magazine
02.2000 - 07.2000
Sales Representative/Showroom Manager/Public Relations Coordinator
The Weekend Exercise Company
12.1998 - 01.2000
BA - English, Creative Writing, Spanish Minor
LaSalle University
Year Abroad -
University of Madrid
New York University School of Continuing Education
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