Paula Holland
Summary
Accomplished Optician and Retail Manager with a proven track record at 20/20 EyeCare, enhancing customer satisfaction and increasing sales through expert customer service and optical measurements. Skilled in insurance verification and fostering strong customer relationships, I consistently exceed sales targets by employing analytical thinking and attention to detail.
Overview
26
26
years of professional experience
Work History
Optician
20/20 EyeCare
Nacogdoches, TX
01.2019 - Current
- Evaluated incoming prescriptions from optometrists for accuracy before dispensing eyewear to prevent potential errors or dissatisfaction.
- Provided exceptional customer service by attentively listening to patient concerns and addressing them promptly.
- Filed claims with vision and medical insurance companies to garner payment for optical services.
- Troubleshot issues with prescription eyewear, offering swift resolution to maintain customer satisfaction levels.
- Aided patients in selection of flattering eyeglass frames appropriate for prescription and style preferences.
- Verified and updated patient records promptly to guarantee accurate prescription information.
- Increased sales by effectively communicating the benefits of various lens coatings, materials, and frames to customers.
- Enhanced patient understanding of vision care options through comprehensive explanations of insurance benefits and coverage.
- Achieved a high rate of repeat business through diligent relationship-building efforts with patients and clients alike.
- Maintained a clean and organized store environment, ensuring optimal product display and easy access for customers.
- Operated lensometers to orient and mark uncut lenses for eyeglasses.
- Set up attractive displays, shared current promotions, and offered excellent customer service to increase satisfaction.
- Managed inventory levels efficiently to guarantee adequate stock availability while minimizing excess supply expenses.
Business Owner
Infinity Embroidery, Screen Printing & Bling
Nacogdoches, TX
11.2009 - 04.2019
- Established strong customer relationships through excellent communication and attentive service.
- Strengthened company reputation by consistently meeting or exceeding customer expectations in terms of quality products/services offered.
- Consulted with customers to assess needs and propose optimal solutions.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Maintained a safe work environment by enforcing strict safety protocols and regularly updating staff on industry best practices.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
Optician
Nacogdoches Eye Associates
Nacogdoches, TX
05.2006 - 06.2012
- Calibrated seg heights, vertex, and pupillary distance and pantoscopic tilt to customize eyeglass orders and create perfect fit.
- Filed claims with vision and medical insurance companies to garner payment for optical services.
- Increased sales by effectively communicating the benefits of various lens coatings, materials, and frames to customers.
- Enhanced patient understanding of vision care options through comprehensive explanations of insurance benefits and coverage.
- Conducted thorough frame adjustments to ensure optimal comfort, fit, and functionality for each customer.
- Educated patients on proper use, care and maintenance of eyeglasses and contact lenses.
- Educated clients on proper eyewear maintenance techniques, extending the life of their glasses or contacts.
- Suggested optional items such as lens coatings and lightweight lenses to improve patient experience with eyeglasses.
- Assisted patients with inserting, removing, and caring for contact lenses through hands-on demonstrations and clear instructions.
Store Manager
Stage Stores (Bealls)
Center, TX
05.2004 - 05.2006
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
Store Manager
Stage Stores (Bealls)
Crockett, TX
10.2003 - 05.2004
- Completed point of sale opening and closing procedures.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Rotated merchandise and displays to feature new products and promotions.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Approved regular payroll submissions for employees.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
Assistant Store Manager
Stage Stores (Bealls)
Nacogdoches, TX
11.2002 - 10.2003
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
- Rotated merchandise and displays to feature new products and promotions.
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
- Walked through store areas to identify and proactively resolve issues negatively impacting operations.
- Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
- Boosted customer satisfaction by providing exceptional service and addressing concerns promptly.
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
Assistant Store Manager
Bath & Body Works
Nacogdoches And Lufkin, TX
11.2000 - 11.2002
- Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
- Increased employee retention, training staff in effective customer service techniques and product knowledge.
- Implemented loss prevention tactics to deter thefts while maintaining a welcoming environment for all customers.
- Collaborated with store manager to develop marketing initiatives that drove traffic and increased brand awareness.
- Rotated merchandise and displays to feature new products and promotions.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
Softball Umpire
City Of Nacogdoches
Nacogdoches, TX
05.1999 - 11.2000
- Assisted in setting up fields prior to games, ensuring proper dimensions were maintained according to league specifications.
- Officiated softball games to maintain standards of play and to maintain participation with established rules.
- Continuously updated knowledge of softball rules and regulations, staying current with changes in the sport.
- Utilized gestures and audible signals to regulate play, signal infractions and communicate to participants and officials.
Softball Umpire
City Of Nacogdoches
Nacogdoches, TX
04.2000 - 10.2004
- Assisted in setting up fields prior to games, ensuring proper dimensions were maintained according to league specifications.
- Officiated softball games to maintain standards of play and to maintain participation with established rules.
- Continuously updated knowledge of softball rules and regulations, staying current with changes in the sport.
- Utilized gestures and audible signals to regulate play, signal infractions and communicate to participants and officials.
Sales Associate
Stage Stores (Bealls)
Nacogdoches, TX
10.1998 - 05.1999
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Built relationships with customers to encourage repeat business.
- Managed returns, exchanges and refunds in accordance with store policy.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Helped customers locate products and checked store system for merchandise at other sites.
- Provided positive first impressions to welcome existing, new, and potential customers.
Education
High School Diploma -
Heritage Baptist Academy
Mt. Enterprise, TX05.1993
Skills
- Customer Service
- Optical Measurements
- Insurance Verification
- Computer Skills
- Retail Sales
- Insurance Billing
- Eyewear trends
- Attention to Detail
- Analytical Thinking
- Data Verification
- Supply and Equipment Ordering
Timeline
Optician
20/20 EyeCare
01.2019 - Current
Business Owner
Infinity Embroidery, Screen Printing & Bling
11.2009 - 04.2019
Optician
Nacogdoches Eye Associates
05.2006 - 06.2012
Store Manager
Stage Stores (Bealls)
05.2004 - 05.2006
Store Manager
Stage Stores (Bealls)
10.2003 - 05.2004
Assistant Store Manager
Stage Stores (Bealls)
11.2002 - 10.2003
Assistant Store Manager
Bath & Body Works
11.2000 - 11.2002
Softball Umpire
City Of Nacogdoches
04.2000 - 10.2004
Softball Umpire
City Of Nacogdoches
05.1999 - 11.2000
Sales Associate
Stage Stores (Bealls)
10.1998 - 05.1999
High School Diploma -
Heritage Baptist Academy