Paula Payton
Munford,AL
Summary
Passionate Marketing Coordinator driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in media marketing and brand promotion.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
DEC Fire & Water Restoration
08.2022 - Current
- Optimized email campaigns to increase open and click-through rates.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created and managed social media campaigns to increase brand engagement.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Developed strong communication and organizational skills through working on group projects.
Manager/Notch Manager/Key Holder/Beertender
Jack Brown’s Beer And Burger Joint,
05.2019 - 08.2022
- Manage day to day opening/closing business operations.
- Beertender.
- Customer Service, corresponding to emails and customer complaints.
- Promoting special menu items and merchandise.
- Manage daily purchase orders for storewide products and merchandise.
- Management of daily intake of payments, sales orders, cash balancing & deposits.
- Assists manager with various tasks for store operations.
- Various administrative duties as needed per management.
- Assist with training, policies and procedures for new employees.
- Inventory Control for front and back of the house.
- Social Media advertising and feedback.
- Server.
Server Shift Leader
Jeffersons Of Jacksonville
08.2015 - 05.2019
- Promoting special menu items and merchandise.
- Assists manager with various tasks for store operations.
- Inventory control.
- Server.
- Handled table service and other dining room tasks to address shortfalls due to unexpected absences or unusual service volumes.
- Recruited and trained new waitstaff personnel, providing rapid onboarding processes to integrate additional team members quickly.
Cashier
Chic-Fil-A
10.2011 - 08.2016
- Operated cash register for cash, check and credit card transactions with excellent accuracy levels.
- Worked flexible schedule and extra shifts to meet business needs.
- Restocked and organized merchandise in front lanes.
- Promoted customer loyalty and consistent sales by delivering friendly service and knowledgeable assistance.
- Worked closely with shift manager to solve problems and handle customer concerns.
- Worked back of house as needed.
Preschool Teacher
Lesson Planning
08.2014 - 08.2015
- Communications.
- Organizing and Planning group activities.
- Monitored students' academic, social and emotional progress and recorded in individual files.
- Educated students in foundational concepts such as shapes, numbers and letters.
- Applied play-based strategies to provide diverse approaches to learning.
- Observed children to identify individuals in need of additional support and developed strategies to improve assistance.
Education
Bachelor of Arts - Integrated Studies
Jacksonville State University
Jacksonville, AL12.2018
No Degree - Integrated Studies
Gadsden State Community College
Gadsden, ALHigh School Diploma - General Studies
Oxord High School
Oxford, AL05.2012
Skills
- Social media communications
- Billing and payment processing
- Special Events Coordinator
- Sales expertise
- Management of day to day operations
- Excellent oral and written communication
- Customer Relationship Management (CRM)
- Computer Proficiency
- Leadership in managing of tasks
- Task oriented
- Work well with all levels of management and employees
- Marketing Plan Development
Certification
- Certified Beer Server in the Cicerone Program.
- Serve Safe.
Timeline
Marketing Coordinator
DEC Fire & Water Restoration
08.2022 - Current
Manager/Notch Manager/Key Holder/Beertender
Jack Brown’s Beer And Burger Joint,
05.2019 - 08.2022
Server Shift Leader
Jeffersons Of Jacksonville
08.2015 - 05.2019
Preschool Teacher
Lesson Planning
08.2014 - 08.2015
Cashier
Chic-Fil-A
10.2011 - 08.2016
Bachelor of Arts - Integrated Studies
Jacksonville State University
No Degree - Integrated Studies
Gadsden State Community College
High School Diploma - General Studies
Oxord High School
- Certified Beer Server in the Cicerone Program.
- Serve Safe.
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