Paula Shrum
Washington
Summary
Dynamic sales and entertainment professional with 9+ years of experience driving revenue growth, client engagement, and large-scale event execution within the entertainment and hospitality industries. Proven track record of leading sales teams, developing strategic client relationships, and producing high-profile events ranging from luxury weddings and corporate galas to live entertainment experiences. Strong background in sales leadership, event production, promotions, and entertainment consulting with expertise in client acquisition, team management, contract negotiation, and experiential entertainment.
Overview
13
13
years of professional experience
Work History
Director of Sales
EastCoast Entertainment
Washington
01.2026 - Current
- Lead sales strategy and business development initiatives for the Washington, DC market.
- Oversee client acquisition, entertainment bookings, and event production operations for corporate, social, and private events.
- Manage and mentor sales team members while driving office revenue growth and client retention.
- Build strategic partnerships with venues, planners, and corporate organizations throughout the Mid-Atlantic region.
- Negotiate entertainment contracts and oversee high-level client relationships from inquiry through execution.
Entertainment Consultant
EastCoast Entertainment
04.2017 - Current
- Consult clients on entertainment strategy, talent sourcing, and event logistics for weddings, corporate events, festivals, and social celebrations.
- Book and coordinate national artists, wedding bands, DJs, comedians, and specialty entertainment.
- Maintain long-term client and vendor relationships through exceptional customer service and event execution.
- Develop creative entertainment concepts tailored to client vision, audience, and budget.
Associate Director of Sales
EastCoast Entertainment
Washington
01.2024 - 01.2026
- Managed sales operations and entertainment booking processes for high-end weddings, corporate events, galas, and private parties.
- Led team development initiatives, sales coaching, and operational support.
- Assisted in expanding market presence and increasing revenue growth within the DC territory.
- Collaborated with clients to curate customized entertainment experiences including live bands, DJs, celebrity talent, and specialty acts.
Owner / Professional DJ
DJ Paula Shrum
01.2015 - 10.2022
- Founded and operated independent DJ entertainment business specializing in weddings, nightlife, and private events.
- Delivered customized music experiences based on audience demographics, event goals, and client preferences.
- Managed all business operations including marketing, scheduling, client relations, contracts, and event execution.
- Held resident DJ positions at multiple venues including Fan Noodle, FW Sullivan's, and NY Deli.
Special Projects Coordinator
EastCoast Entertainment
Greater Richmond Region
04.2017 - 01.2020
- Supported large-scale entertainment booking operations and special event initiatives.
- Assisted with project coordination, logistics management, and artist relations.
- Contributed to client communications, internal operations, and event planning processes.
- Helped execute entertainment experiences for private, corporate, and social events nationwide.
Promotions Assistant
Summit Media
Midlothian
08.2015 - 01.2020
- Executed promotional campaigns and live remote events for multiple radio stations.
- Managed social media engagement and promotional branding efforts.
- Coordinated event logistics, audience interaction, and on-site brand activations.
- Supported sales, digital marketing, and promotions teams across multiple departments.
Promotions Tech
Alpha Media
North Chesterfield
05.2013 - 08.2015
- Assisted with radio promotions, programming, marketing, and live events.
- Produced and edited audio content for DJs and station programming.
- Coordinated listener engagement campaigns and promotional appearances.
- Worked closely with on-air talent to develop creative audience-focused programming.
Education
Bachelor of Arts (B.A.) - Communication
Christopher Newport University
Skills
- Sales Leadership
- Business Development
- Event Production
- Entertainment Booking
- Client Relationship Management
- Team Management
- Contract Negotiation
- Strategic Partnerships
- Corporate Events
- Wedding & Social Event Planning
- Talent Relations
- Hospitality & Guest Experience
- Social Media Marketing
- Promotions & Brand Activation
- Live Event Operations
- Public Relations
Accomplishments
- 1,800,000+ in Lifetime Sales
Timeline
Director of Sales
EastCoast Entertainment
01.2026 - Current
Associate Director of Sales
EastCoast Entertainment
01.2024 - 01.2026
Entertainment Consultant
EastCoast Entertainment
04.2017 - Current
Special Projects Coordinator
EastCoast Entertainment
04.2017 - 01.2020
Promotions Assistant
Summit Media
08.2015 - 01.2020
Owner / Professional DJ
DJ Paula Shrum
01.2015 - 10.2022
Promotions Tech
Alpha Media
05.2013 - 08.2015
Bachelor of Arts (B.A.) - Communication
Christopher Newport University