Pedro J. Mora Romero
Homestead,FL
Summary
Passionate and proactive automotive sales professional with over nine years of experience managing and optimizing dealership operations. As a General Manager, I have honed my skills in sales team development, financial oversight, and customer relationship management. My ability to set and achieve performance goals has consistently driven revenue growth, improved customer retention, and enhanced overall business performance.
I excel in problem resolution, project management, and cost control, leveraging a strong foundation in hands-on and leadership roles. My proficiency in using cloud-based software and the Microsoft Suite, along with my commitment to documentation and reporting, ensures that all processes are streamlined and efficient.
Overview
10
10
years of professional experience
1
1
Certification
Work History
General Manager
VC Auto Sales
02.2021 - Current
- Responsible for keeping control and record of every process.
- Developed and implemented strategies to increase sales and profitability.
- Sales, finances, lot management, and making decisions with the business owners.
- Responsible for relationships with other companies.
- Established clear performance goals and metrics for revenue, P&L, customer service, and customer retention.
- Executed preventive and corrective maintenance on vehicles.
- Maximized operational excellence by mentoring personnel on management principles, industry practices, and company procedures.
General Manager
iDrive Auto Sales
04.2015 - 02.2021
- Responsible for keeping control and record of every process.
- Sales, finances, lot management, and making decisions with the business owners.
- Responsible for relationships with other companies.
- Delivered exceptional client experiences through hands-on leadership of associates and managers.
- Trained newly hired top talent to fill key positions and maximize productivity.
- I kept detailed records of repairs, labor involved, and parts used.
- Executed preventive and corrective maintenance on vehicles.
- Developed and implemented strategies to increase sales and profitability.
- Established clear performance goals and metrics for revenue, P&L, customer service, and customer retention.
- Maximized operational excellence by mentoring personnel on management principles, industry practices, and company procedures.
Internet Specialist
VC Auto Sales
12.2014 - 04.2015
- Keep the inventory up to date in main website and social media in daily basis; publish cars in different markets over the internet such as Craiglist, eBay, OfferUp, 5Miles, CarGurus, Carforsale.com and so on
- Taking calls and handleling customer to make the sale
- Also, support the walk-in sales department.
Internet Specialist
LEG Motors
06.2014 - 12.2014
- Keep the inventory up to date in main website and social media in daily basis; publish cars in different markets over the internet such as Craiglist, eBay, OfferUp, 5Miles, CarGurus, Carforsale.com and so on
- Taking calls and handling customer to make the sale
- Also, support the walk-in sales department.
Education
Associate of Arts - Computer Science
Miami Dade College
Miami, FL05.2025
Bachelor of Science - Industrial Process Engineering
Universidad Central De Venezuela
VenezuelaCar Dealerships Legal Compliance And Best Practices - Automotive
College of Automotive Management
01.2018
Skills
- Sales Team Development
- Supervision and Training
- Performance Improvements
- Project Management
- Problem Resolution
- Cost Control
- Documentation and Reporting
- Microsoft Suite
- Cloud-Based Software
- Customer Relationship Management
- Contract Negotiations
Certification
- Car Dealerships Legal Compliance And Best Practices, College of Automotive Management - 2018
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Articles
https://shoutoutmiami.com/meet-pedro-mora-car-salesman-and-finance-manager/
https://www.suretybonds.com/blog/how-an-auto-dealership-is-changing-the-way-people-perceive-the-car-buying-experience/
https://voyagemia.com/interview/meet-pedro-mora-of-florida-city/
Timeline
General Manager
VC Auto Sales
02.2021 - Current
General Manager
iDrive Auto Sales
04.2015 - 02.2021
Internet Specialist
VC Auto Sales
12.2014 - 04.2015
Internet Specialist
LEG Motors
06.2014 - 12.2014
Associate of Arts - Computer Science
Miami Dade College
Bachelor of Science - Industrial Process Engineering
Universidad Central De Venezuela
Car Dealerships Legal Compliance And Best Practices - Automotive
College of Automotive Management
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