Summary
Overview
Work History
Education
Skills
Websites
Certification
Tools And Platforms
Key Skills And Technologies
Timeline
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Persiana Cota

San Francisco,CA

Summary

Results-oriented leader with over 8 years of experience in optimizing healthcare operations and implementing strategic initiatives. Demonstrated success in scaling operations and establishing partnerships that enhance business performance. Skilled in fostering collaboration and mentoring teams to create an inclusive work environment. Committed to promoting diversity and driving sustainable growth in healthcare and biotech sectors.

Overview

8
8
years of professional experience
1
1
Certification

Work History

VP of Growth

NeuroAge Therapeutics
08.2024 - Current

Longevity biotech startup focused on dementia testing and drug development.

  • Hired, trained and mentored sales and marketing staff dedicated to expanding our global market reach.
  • Spearheaded strategic initiatives to expand partnerships, resulting in a 90% increase in market presence across the U.S., Europe, Australia, and Canada.
  • Identified and capitalized on high-value growth opportunities in the biotech sector, informing global expansion strategies, and driving an 80% increase in revenue.
  • Led global expansion efforts, identifying and entering three new international markets, and streamlining operational strategies for scalability.
  • Explored insurance reimbursement pathways and FSA eligibility, improving product accessibility, and expanding the customer base.
  • Directed successful event launches and represented the company at industry conferences, enhancing visibility, and fostering key relationships.
  • Developed and standardized SOPs, improving cross-departmental alignment, and operational efficiency.
  • Cultivated strong, long-term partnerships through effective negotiation and contract management, securing critical collaborations with major stakeholders.

Director of Operations

BlueWave Medicine
09.2023 - 05.2024

Concierge primary care clinic offering integrative services, such as health retreats, coaching, acupuncture, and psychedelic therapy.

  • Led clinic operations and streamlined workflows, improving service quality, and boosting patient satisfaction scores.
  • Oversaw a team of eight cross-functional members, fostering collaboration, innovation, and accountability to meet operational goals, and drive performance.
  • Managed budgeting and forecasting, ensuring financial health, and improving profitability through optimized cost management.
  • Negotiated vendor contracts, reducing overall expenses by 20% while maintaining high-quality service delivery.
  • Designed and launched new service lines, such as a coaching program, PRP, and VO2 max.
  • Oversaw a 25% team expansion, reducing annual hiring costs by $30K, while maintaining a high standard of care.

Team Lead

Carrum Health
10.2021 - 05.2023

Digital health startup offering a value-based care platform for hospital-employer negotiations.

  • Led operational strategies that aligned with company OKRs, improving departmental performance.
  • Developed and implemented quality assurance programs that enhanced client retention and improved patient experience ratings by 15%.
  • Spearheaded HIPAA compliance and operational streamlining initiatives.
  • Mentored a high-performing team of 12, fostering a culture of continuous improvement.
  • Facilitated the company's first mental health DEI group through monthly meetings and a quarterly newsletter.

Senior Operations Manager & Health Coach

Amazon One Medical
08.2017 - 09.2021

National chain of membership-based primary healthcare clinics, with in-person and virtual services.

  • Managed operations across multiple clinics, driving efficiency and ensuring high-quality care for diverse patient populations, including LGBTQI+ and pediatrics.
  • Partnered with clinical leadership to streamline processes, improving patient outcomes, and clinic efficiency.
  • Facilitated company-wide Lean Six Sigma workshops, improving management efficiency, and reducing waste.
  • Coached patients through group sessions focused on anxiety and stress management, contributing to enhanced well-being and satisfaction.

Education

Master of Arts - Media Studies

The New School
New York, NY

Bachelor of Arts - Media Studies

CUNY Hunter College
New York, NY

Skills

  • Strategic Planning and Execution
  • Growth and Partnership Development
  • Team leadership and mentorship
  • Operational Optimization and Process Design
  • Vendor and Contract Negotiation
  • Insurance Reimbursement and FSA Management
  • Cross-functional collaboration
  • HIPAA Compliance and Quality Assurance
  • Asana
  • Google Workspace
  • Jira
  • Tableau
  • Notion
  • Trello
  • Ambra
  • Hint
  • Heads Up Health
  • Mindbody
  • Allscripts
  • Elation
  • Cerbo (MDHQ)

Websites

Certification

  • NBC-HWC National Board Certified Health & Wellness Coach
  • Yoga Alliance Certified (1,000+ hours)
  • Google Project Management Certificate (In progress)

Tools And Platforms

  • Asana
  • Google Workspace
  • Jira
  • Tableau
  • Notion
  • Trello
  • Ambra
  • Hint
  • Heads Up Health
  • Mindbody
  • Allscripts
  • Elation
  • Cerbo (MDHQ)

Key Skills And Technologies

  • Strategic Planning & Execution
  • Growth & Partnership Development
  • Team Leadership & Mentorship
  • Operational Optimization & Process Design
  • Vendor & Contract Negotiation
  • Insurance Reimbursement & FSA Management
  • Lean Six Sigma
  • Cross-Functional Collaboration
  • HIPAA Compliance & Quality Assurance

Timeline

VP of Growth

NeuroAge Therapeutics
08.2024 - Current

Director of Operations

BlueWave Medicine
09.2023 - 05.2024

Team Lead

Carrum Health
10.2021 - 05.2023

Senior Operations Manager & Health Coach

Amazon One Medical
08.2017 - 09.2021

Master of Arts - Media Studies

The New School

Bachelor of Arts - Media Studies

CUNY Hunter College
Persiana Cota